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The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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MarTech News: Round-Up 14/07/22

This Week in Martech:  💰 Gnosis Safe Raises $100M 💰 Konnecto Raises $21M SupportLogic Launches Agent Coaching and Evaluation (ACE) Application 👥 Deutsche Telekom and Google Cloud Sign Partnership Agreement ✍️Medallia to Acquire Mindful✍️Riskonnect Acquires Castellan

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Gnosis Safe Raises $100M

Safe previously known as Gnosis Safe, a digital asset management platform, has raised $100M in it's latest funding round. The financing was led by 1kx, who was joined by Tiger Global, A&T Capital, Blockchain Capital, Digital Currency Group, Greenfield One, Rockaway Blockchain Fund, ParaFi, Lightspeed, Polymorphic Capital, Superscrypt, and 50 other strategic partners and industry experts. 

The funding is raised for the Safe Ecosystem Foundation, a non-profit organisation protecting strategic assets and contributing to the further development of Safe.

Konnecto Raises $21M

Konnecto, a prescriptive marketing platform, has announced it has secured $21M in a Series A funding round. The financing was led by PeakSpan Capital, with participation from existing investors TPY Capital, Mindset Ventures, Differential Ventures, SeedIL Ventures, and Magna Capital Partners. 

"Our investment in Konnecto is part of a long-standing thesis we've been developing centred around partnering with businesses that have demonstrated an ability to drive specific, tangible outcomes and significant performance improvement for marketers amidst an incredibly noisy vendor landscape and increasingly uncertain environment related to data privacy and global compliance mandates," said Matt Melymuka, co-founder & managing partner, PeakSpan Capital.

SupportLogic Launches Agent Coaching and Evaluation (ACE) Application

SupportLogic, a support experience platform, has announced the availability of its new function, the Agent Coaching and Evaluation application. This new feature set is available now in SX Elevate, an application module within the SupportLogic SX Platform. 

SupportLogic ACE is designed to solve the issues around agent and case quality monitoring, making the process of reviewing cases and evaluating agents simpler. 

Deutsche Telekom and Google Cloud Sign Partnership Agreement

Deutsche Telekom and Google Cloud have announced a new expanded partnership to define a joint roadmap for the telecommunications industry. 

"At Deutsche Telekom we are implementing our Leading Digital Telco strategy by investing in best-in-class network infrastructure and by establishing cloud-based service platforms," said Claudia Nemat, board member of Deutsche Telekom.

"We are excited to expand our partnership with Google Cloud by conducting trials in key areas that will allow us to more rapidly innovate and launch new services and customer experiences."

Medallia to Acquire Mindful

Medallia, a provider of customer and employee experience services, has acquired Mindful, a callback automation platform. The deal has been made to enhance Medallia's ability to turn customer signals into action, while transforming contact centre experience and turning detractors into promoters. 

Riskonnect Acquires Castellan

 

Riskonnect, a provider of integrated risk management solutions, has acquired Castellan, a provider of enterprise resilience management solutions.

The acquisition has been made to develop Riskonnect's vision of bringing all aspects of Risk Under One Roof by incorporating business continuity and operation resilience capability into its platform. 

MarTech News Round-up – over and out.

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