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Marketing Capabilities Excellence: Developing & Delivering Your Marketing Capability Program & Academy

A guide to assessing marketing capabilities, planning and delivering a capability program and academy. 
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[Webinar] Transformational Thinking with Tom Goodwin

Transform your thinking and gain a fresh perspective on business and tech dynamics with Tom Goodwin. Join our fireside chat to explore effective change management, growth mindset mechanics, and..
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[LIVE] Workshop: AI Enabled Marketing

Learn how to build and embed an AI-enabled approach to marketing excellence. Unpack the history of AI and its practical applications in marketing. Gain practical insights, tools, and resources for..
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2024 Predictions for Marketing & Sales Technology

The latest marketing, sales and technology trends for 2024, looking at data challenges faced by marketers, the growth of AI, and more. 
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Periodic Table of Marketing Capabilities

LXA's Marketing Capabilities Perodic table sets out the elements you need for a comprehensive  marketing capabilities programme.  
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AntiCon - May 2024

The UK's largest martech, ad tech, salestech & nexttech anti-conference is back this October. We will be joined by a whole host of top industry speakers with a killer line up of sessions tackling all..
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Workshop: Customer Data Platforms

Improve your marketing strategies and customer experiences with our free workshop on customer data platforms. Learn how CDPs can enhance your organisation's data-driven approach and gain valuable..
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Get a Sneak Peek: See the MarTech & Marketing Ops framework in Action

Discover the power of the MarTech & Marketing Ops framework in action. Learn how AppLearn's Marketing Operations Manager used the LXA 5Ps model to develop their marketing tech strategy and achieve..
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The State of MarTech & Marketing Operations in 2023/24

Watch on-demand: Improve your marketing strategy with insights from top CMOs in the on-demand session, The State of MarTech & Marketing Operations in 2023/24. Explore the latest trends and gain a..

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The State of Sales Enablement in the Age of AI

Watch on-demand: Improve your sales enablement strategies with the latest insights on the state of sales enablement in the age of AI. Discover how technology and advanced training can revolutionize..
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The Marketing Operations Playbook for 2024

Watch on-demand: Discover the essential strategies, skills, and tools for marketing success in 2024 and beyond. Unveiling the Marketing Operations Playbook for 2024 with Darrell Alfonso. Gain..
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The State of Martech & Marketing Operations 2023/24

The State of Martech & Marketing Operations 2023/24 examines the technology challenges organisations are facing, through a survey of CMOs. The industry continues to grow, and maturity levels are..
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State of Sales Enablement, Operations and Technology 2023/24

The State of Sales Enablement, Operations & Technology examines how organisations are adopting sales enablement strategies to deal with a more digital, and more complex, sales process. While..
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What, Why, How of Marketing Technology - 4Ps of martech

It's our goal at the LXA to help make marketing technology simple…or at least simpler! What follows in our 4Ps of Marketing Technology guide, will provide you a practical framework for doing exactly..

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Sales Enablement & Sales Operations Best Practice Guide

In this guide, we will explore the key components of effective sales enablement and efficient sales operations, and provide practical advice for those looking to implement a sales enablement strategy.

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What is a Chief Marketing Technologist (CMT)?

A Chief Marketing Technologist is basically a big-shot marketing executive who's in charge of all things tech-related when it comes to marketing.

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What is a Chief Revenue Officer (CRO)?

The Chief Revenue Officer role has evolved throughout the years, to become the disruptive and innovative position it is today. At the forefront of innovation, the CRO embodies a dynamic approach,..

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What is a Marketing Operations Specialist?

Step right up and see the world of Marketing Operations Specialists! These brave souls are the unsung heroes of the marketing realm, juggling data-driven strategies like circus performers mastering..

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What is a Sales Operations Manager?

But without knowing exactly what a sales operations manager is, it might all seem a bit complicated. But don't stress, we've got you. 

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The Threads Algorithm: Here's How it Works

Threads. Millions of you have joined so far. The supposed "Twitter killer". The new virtual home of Gordon Ramsay and Shakira. But does anyone even know how it works? 

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What is a Prompt Engineer?

Prompt engineering involves the process of refining the text prompt submitted by a user to generative AI models in order to achieve specific tasks.

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The State of Data-Driven Marketing - Middle East Edition Edition

LXA's State of Data-Driven Marketing & Advertising 2023 Report looks at some key issues and trends around data-driven marketing.

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The State of Data-Driven Marketing

LXA's State of Data-Driven Marketing & Advertising 2023 Report looks at some key issues and trends around data-driven marketing.

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LXA Marketing Leaders Book Club: The Illusion of Choice

Discover how subtle changes in product positioning, promotion, and marketing can influence consumer behaviour with Richard Shotton's 'The Illusion of Choice.' As a leading expert in applying..

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The State of B2B Digital Event Experience

This report looks at the current state of B2B digital event experience, highlighting the continuing role of virtual events in B2B marketing.

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The State of B2B Digital Event Experience - US Edition

This report looks at the current state of B2B digital event experience, highlighting the continuing role of virtual events in B2B marketing.

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What is a Chief Revenue Officer (CRO)?

In recent years, a new executive-level position has emerged in the business world: the Chief Revenue Officer (CRO). The CRO is a key player in driving revenue growth, customer acquisition, and..

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Who is Trung Phan?

Trung Phan is a prominent figure in the world of artificial intelligence (AI) and business, known for his expertise in the field and his entrepreneurial spirit.

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LXA Marketing Leaders Book Club: They Ask You Answer

They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today′s Digital Consumeris quite the mouthful. But it does what it says on the tin. 

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Reverse ETL vs CDPs: Who Will Win?

The world of data analytics is rapidly evolving; with it, new technologies and methodologies are emerging. Two technologies that are becoming increasingly popular are Reverse ETL and Customer Data..

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AntiConLX DialUp APAC with Neil Patel

Watch on-demand: Join Neil Patel and our expert panel for a deep dive into the hottest trends and insights relating to martech and marketing in the Asia Pacific region.
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AntiConLX DialUp with Frans Riemersma

Watch this virtual event covering the 'Secrets to CX Success' on-demand.
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LXA Marketing Leaders Book Club: One Plus One Equals Three

The book is less of a structured "how-to" guide and more of a selection of inspiring short stories which present the reader with extreme, encouraging, and uplifting tales on how people shook up the..
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The State of QR codes in 2023: Stats and Trends

The global QR Code Labels Market size is projected to reach $1268.1 million by 2026, from $916.7 million in 2020. And it doesn't seem to be slowing down.

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What Marketers Need to Know About Omnichannel Customer Journey Mapping & Experiences

Increasingly, business isn’t all about the product—it’s about the customer experience (CX). But according to a recent Forbes survey commissioned by Treasure Data, while three-quarters of business..
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Growing Your WhatsApp Marketing Lists - Part Two

 Businesses are increasingly turning to WhatsApp to engage with their customers in an informal, conversational way. It's a win for both consumers, who seem comfortable receiving communications from..

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Growing your WhatsApp marketing lists: Part one

Companies love WhatsApp because of its informal conversation style that seems to connect in a way other messaging systems can’t replicate. It creates a more natural experience where conversations..
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AntiConLX DialUp with Aaron Ross

Watch this virtual event covering the 'The State of Sales Enablement' and submit your questions for our guest speaker and panellists on-demand
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A (Relatively) Brief History of AI

The idea of artificial humanity and intelligence dates back to antiquity, fascinating hundreds of societies and millions of people for thousands of years. And now we use it to create burger-flipping..
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CX Trends Report

To deliver an ideal CX in these choppy times, marketers will need to draw on the flexibility they’ve honed in recent years. They must also ensure their marketing strategy is supported by three..
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Certificate: Marketing Operations Essentials

This course is packed with everything from marketing ops organisation fit to campaign ops, to tech and project management - and everything in-between.

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Certificate: Marketing Technology (MarTech) Essentials

This course covers the A-Z of auditing and developing your marketing technology strategy.

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Certificate: Sales Enablement & Sales Operations Essentials

This course will equip you with the strategic framework needed to introduce or enhance your own sales enablement effort, so you can drive revenue growth with confidence.

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Certificate: Digital Transformation Essentials

This course takes you through every step you need to undertake, understand, design, and implement change for an ambitious future focussed company that can dominate for years to come

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Workshop: Marketing Operations Mechanics with No Code

This course will teach you how to accelerate marketing operations performance through no-code programming and the creative deployment of martech to build new tools and automate processes.

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Top Ten Excruciating Marketing Buzzwords to Avoid in 2023

LikeAcid wash jeans and neon, some marketing buzzwords scream "I refuse to innovate. I loved the 80s and I will not let it go. What do you mean they don't sell suits with shoulder pads anymore?!" ..

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January Book of The Month 2023: Work/Life Flywheel

Founder and CEO Ollie Henderson knows the value of the work/life balance. So, along came the work/life flywheel. We sat down with Ollie to hear his tips, tricks, and insights for getting into a state..

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Rise of the Machines: Can A Business Be Run Entirely By AI?

We’ve long considered the possibility of machines taking over our lives and dominating business, but could it really happen? Will everything in your office soon be run by machines?
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Certificate: Marketing Operations Essentials In-house Training for your Company

Custom Timing | Dedicated course for your team. Private live Q&A sessions and bespoke branding in your private LXP portal

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Certificate: Marketing Technology (MarTech) Essentials In-house Training for your Company

Custom Timing | Dedicated course for your team. Private live Q&A sessions and bespoke branding in your private LXP portal

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The Instagram and Facebook Algorithm Updates for 2023

Social media platforms, and the demands of their users, are continuously evolving, updating, and shifting. So, marketers need to be constantly aware of the changes in order to remain on the feeds,..

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2023 Predictions for Martech, Salestech and Nexttech

LXA's 2023 Predictions for Martech, Salestech and Nexttech looks at some key trends across marketing and sales that we expect to play out in 2023.

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How a DAM Can Significantly Improve Content Creation Workflows and Increase ROI

This report looks at the capabilities of DAMs and key benefits. Sponsored by Adobe

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AntiConLX DialUp 2022 with Seth Godin

Catch up on-demand. A look at some of the key trends we have seen play out in the last year and what the year ahead has in store.
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Is ChatGPT the New Face of Search Engines?

The OpenAI project is probably the most talked about AI systems in the world right now. And, with the buzz around ChatGPT, it's clear that it'll change how we interact with search. What will this..
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Sales Enablement, Sales Operations & SalesTech Periodic Table

Our new periodic table brings together all the essential elements of Sales Enablement, Sales Operations, and SalesTech excellence. This periodic table serves to identify what needs auditing and..
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State of Sales Enablement & Operations

Sales enablement continues to evolve as a function and ecosystem within organisations of all sizes, as businesses align their sales content, training and operational activities to business..
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3 Top Reasons Why You Should Attend Marketing Conferences

If you are looking to be a Top Marketer (or a leader in a similar field), attending a Marketing Conference should be a regular occurrence.

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The State of Martech Report

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one being finding the skills and talent needed to drive martech..

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AntiConLX Global 2022 - Psychology for Tech Usage

Join speaker Katharina Wittgens, Managing Director & Business Psychologist at Innovation Bubble. She covers all things psychology for Tech Usage!
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AntiConLX Global 2022 - Achieving Gen Z Icon Status - Creative Sales and Marketing for Future-Forward Consumer Brands

In this 30-minute session, Melissa Li will be digging into how retail and media entrepreneurs can achieve icon status and brand longevity among Gen Z.
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AntiConLX Global 2022 - Change Management: the Missing Link in Marketing Operations

Any technology is only as good as how well it is used. Many organisations struggle with implementing new technologies or new ways of working due to a lack of user adoption, poor executive level..
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AntiConLX Global 2022 - How to move from tactical testing to strategic experimentation and personalization

Real-world results show that experimentation delivers a measurable business advantage. But what makes for a great experimentation program? And where does personalization fit in? 
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AntiConLX Global 2022 - Telling better digital stories with interactive content

During this session, we will be presenting the power of digital storytelling and how you can leverage this method to elevate your brand and business across your entire client journey.
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AntiConLX Global 2022 - Building Playable Experiences into your Marketing Strategy

Imagine you’re able to engage your audience effectively, intentionally, and with certainty. All through adding one tactic to the trusty toolbox: gamification.
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AntiConLX Global 2022 - Heathrow: Putting Data & Personalisation at the Heart of Passenger Experience

As part of their digital transformation journey, Heathrow, one of the busiest airports in the world wanted to develop a new marketing technology stack that would help to deliver improved customer..
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AntiConLX Global 2022 - 98% of your messages suck (according to data)

As part of their digital transformation journey, Heathrow, one of the busiest airports in the world wanted to develop a new marketing technology stack that would help to deliver improved customer..
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AntiConLX Global 2022 - Google Responsive Ads: 5 Secrets to unlock their performance

Join this in-depth presentation to discover 5 secrets that will unlock the performance of your Responsive Ads. With Google expiring Expanded Text Ads, the transition to Responsive Ads is more..
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AntiConLX Global 2022 - Bridging the Gap to Web 3

We can bridge the gap between the centralized and permissionless web. In so doing, we will facilitate its mass uptake and allow everybody to enjoy its benefits. After all, isn’t that the whole..
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AntiConLX Global 2022 - From Touchpoints to Trustpoints: Building a CX Strategy That Drives Business Growth

In today’s changing privacy and technology landscape, building trust with your customers is critical. Marketers must understand these shifts and how to collaborate with their colleagues to meet the..
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AntiConLX Global 2022 - Connected CX: Defining the new customer era with data, technology, & empowerment

Consumer habits and preferences are constantly changing and for business leaders to thrive they must bridge those gaps and deliver a connected customer experience. With digital engagement increasing..
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AntiConLX Global 2022 - Acquiring Customers in a Cookie-less World

Ask any marketer about where the biggest waste of the marketing budget comes from, and they will all tell you: customer acquisition. With the progressive demise of third-party cookies, reaching the..
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AntiConLX Global 2022 - The State of Sales Enablement, Operations and Technology

Winnie and Carlos share the latest stats from the latest State of Sales Enablement.
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AntiConLX Global 2022 - Why Silos are Impacting Your Pipeline

Mixing in the turbulent economic, political, and environmental factors fuelling a perfect storm in which companies are having to find new creative ways to reach buyers with limited budgets, tools and..
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AntiConLX Global 2022 - Grow Your Customer Base in a Downturn with Digital Experience

Using positive digital experiences to grow your customer base can be tough on the best of days. Doing it while the global economic atmosphere is, shall we say, turbulent? That requires even more..
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A Guide to Martech Effectiveness

Marketing technology has become essential to marketers over the past decade. However, many marketers still see technology as the exclusive domain of IT, with key decisions on tech selection taking..
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Growth Hacking Best Practice Guide

This LXA report is designed to introduce marketers to the concept of growth hacking. We will outline what growth hacking is and what makes it different to traditional marketing methods. 
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What is Direct-to-Avatar?

Cutting out the middleman, and bypassing humans completely, Direct-to-avatar might change the face of consumer business models for good.
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What is The Ethereum Merge, and Should Marketers Care?

It's finally happened. The Ethereum Merge has started its first stages. But why should marketers care? 
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Web3: Stats and Trends for 2022

Web3 could very well be the future of the internet. It involves a space where people operate on decentralised, almost anonymous platforms. This means moving away from the big, guiding hands of tech..

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What are Creator Coins? Should I Care?

With Creator Coins, influencers will be able to craft their own type of cryptocurrency, with which they can build fan engagement. 

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CDP Best Practice Guide

This guide will help you understand the Customer Data Platform (CDP) space. A comprehensive guide to CDP uses and vendor selection. 

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What is the Recession Playbook for Marketing Leaders?

Gartner uncovers 9 actions marketing leaders can take to win through recession 
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3 Simple Steps for Building an Engaged Online Community

 It's all about building an engaged, excited online community. Here are three steps you can take to do it. 
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MarTech WebSesh - The State of CX: CMO Trends & Insights

Catch our latest MarTech WebSesh on-demand to learn how you can use data and technology to deliver amazing customer experiences and a superior CX strategy. 

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What is The Future Of SalesTech?

Sales tech has seen quite a few years of sustained growth, with investment rising dramatically. But what does its future look like?
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AntiConLX Global 2022 - Attack the Beast: Why and How to Automate Manual Marketing Campaigns

1st July 2022, AntiConLX 2022 On Demand
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AntiConLX Global 2022: Steven Bartlett on Web3 – The Greatest Technological Shift of our Lifetime?

1st July 2022, AntiConLX 2022 On Demand
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AntiConLX Global 2022 - A Consent-Driven Data Model: The What, The Why, and The How

1st July 2022, AntiConLX 2022 On Demand
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AntiConLX Global 2022 - Four Areas That Will Turn Your Content Strategy Into A Growth Engine

1st July 2022, AntiConLX 2022 On Demand
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The State of CX

Based on a survey of 200 CMOs across UK & Europe, The State of CX 2022 report presents the latest key trends and insights in customer experience today and reveals how you can achieve CX excellence at..
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Top 5 Growth Hacking Courses

Growth hacking is great to kickstart growth. But how do you become a certified growth hacker? Find out with the top 5 growth hacking courses!
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How to Deliver Business Results with a Customer Data Platform

How marketers can use customer date platforms to improve execution of data strategy and drive key business metrics. 

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Moving From Basic to Advanced Marketing Analytics

Explore the four phases of the maturity curve that companies ascend as they build out their marketing analytics capabilities with 'Moving from Basic to Advanced Marketing Analytics' the interactive..

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AI-Driven Growth Best Practice Guide

Artificial Intelligence (AI) is currently one of the biggest trends in marketing, with the prominence of tools like ChatGPT making its appeal more mainstream and accessible. We’ve created this..

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B2B Marketing: Stats and Trends for 2022

From face-to-face disappearing, to the distinctions between B2B and B2C blurring, there's been some drastic changes. Luckily for you, we've got some nice B2B stats and numbers so you can get your..

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AI With Soul: What is Human-Centred AI?

Human-centred AI is focused on creating an ethically designed algorithm, which has learnt from human input and collaboration. What does it mean for the future of customer experience?
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Marketing Budgets 2022: Stats and Trends

Marketing budgets are bouncing back. Find out all the latest marketing budget stats and trends for 2022 here!
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5 Reasons Why Your Marketers Need Cloud Computing

Using cloud technology helps your team in a myriad of ways. From increased productivity to content creation find out the top five reasons to adopt one, here.
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Your Guide to MarTech Tool Consolidation

Download this eBook to learn about the three main benefits to simplifying your tech stack and avoiding tool fatigue across your digital teams.

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From Digital Transformation to Digital Evolution: Survival of the quickest

Learn why digital evolution is the key to success in the 2020s and beyond by reading From Digital Transformation to Digital Evolution: Survival of the quickest - a new report exploring digital..

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AntiConLX DialUp with Scott Brinker & Darrell Alfonso

Watch our career special online AMA with Scott Brinker & Darrell Alfonso on-demand

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Elon Musk Puts Twitter Purchase on Hold Due to Fake Account Concerns

Having agreed a deal toacquire Twitter for $44bnlast month, Elon Musk has put the acquisition on hold, 'temporarily', due to concerns around fake account numbers. 

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Book Of The Month - Obviously Awesome

April doesn't espouse a "silver bullet" solution. She emphasises the importance of examining your environment, then examining it again. 
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Five Marketing Ops Mistakes and How to Avoid Them

In his first guest article for LXA, Darrell Alfonso, Global Marketing Operations Manager at Amazon Web Services tells us about some common mistakes made by marketing ops professionals, and how to..

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Decentralised Autonomous Organisations and You: The Marketer's Ultimate Guide to DAOs

Decentralised Autonomous Organisations are basically a flat-hierarchy group, that operates under a shared goal.
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Martech WebSesh: How Greggs revolutionised their CX

Watch on demand: 30 minute online presentation followed by a 15 min speaker Q&A. 

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Martech M&A Activity Continues to Grow in Q1 2022

Martech M&A Activity Continues to Grow in Q1 2022
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Data and Privacy : Stats and Trends for 2023

Some key Data and Privacy marketing statistics and trends for 2022. 

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With a 9% Stake, is Elon Musk Planning to Acquire Twitter?

Tesla CEO Elon Musk has become the single largest shareholder in Twitter, after hinting recently about plans to shake up the social media industry. As a result, Twitter shares were up 26% in..

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10 Growth Hacking Tips and Tools You Need to Know

According to Harvard Business Review, it can be 5-25% more expensive to attract new customers than retaining existing ones. So, reducing churn can be far less costly than new user acquisition but..
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Email Marketing: Stats and Trends for 2023

Some key email marketing statistics and trends for 2022. 

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Google Announces Plans to Phase Out Universal Analytics by 2023

Google will be phasing out Universal Analytics by 2023, in favour of Google Analytics 4.
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Capital D Leads Investment in Phrasee

Capital D, a private equity fund manager investing in disruptive mid-market businesses across Europe, has announced it acquired a majority stake in Phrasee today.
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Martech: Beat the Gold Rush in South Africa and Australia

A look at martech trends in South Africa and Australia, and
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LinkedIn Expands its Martech Capabilities With Acquisition of Oribi

LinkedIn expands its marketing technology capabilities with acquisition of web analytics startup Oribi for $80M-90M
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AntiConLX DialUp with Scott Galloway

Catch the session on demand

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SEO Platform BrightEdge Acquires OnCrawl

BrightEdge, an enterprise SEO platform, has today announced the acquisition of OnCrawl. BrightEdge and Oncrawl have been in discussions about the future of the SEO industry and the development of..
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Super Bowl Marketing: Stats and Trends for 2023

Who are the winners and losers in the Super Bowl advertising space? Here's some statistics and trends to help you figure it out.

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Gamification in Marketing: Stats and Trends for 2023

Gamification as an industry, it's grown significantly over the last few years, and is predicted to grow even further.

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Martech WebSesh: Martech & Marketing Ops Career Open Day

Watch on demand: 30 minute online presentation followed by a 15 min speaker Q&A. 

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Microsoft Acquires Activision in $68.7bn Metaverse Move

Microsoft has announced the acquisition of Activision Blizzard, the publisher between Call of Duty, World of Warcraft and Candy Crush. The deal is worth $68.7bn, and now becomes the company's..
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2021 Trends & 2022 Predictions for Martech and Marketing

2021 was a year during which the Martech industry grew rapidly, with the marketing technology market now worth $344.8bn globally, and this growth is set to continue during 2022.
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Martech M&A Activity Grew by 95% in 2021

2021 has seen record growth in M&A activity in the Martech sector, with 166 major deals, compared with 85 in 2020.  Luma's 2021 Market Report finds that deal activity grew by 95% year on year. 
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What’s The Difference Between Web 1.0, Web 2.0, And Web 3.0?

You can't begin to understand Web 3.0 without looking at what came before. So, what is Web 1.0 and Web 2.0, and what will the web look like in the future?. 
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5 Marketing Trends to Watch Out For in 2022

We’re here to look at the future marketing trends to watch out for in 2022. The developments that will shape the way we create and publish content. The new methods we can use to engage with our..
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Five 2022 Marketing Predictions From Gartner

Gartner's Marketing Predictions webinar this week looked at some key marketing trends for 2022 and beyond, as well as the implications for CMOs. 
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MarTech Alliance's Top 15 Posts From 2021

What a year it's been. We're talking about the waves and waves of edutaining articles we've been putting out of course. So, let's jump into our best-est, biggest, and brightest articles of this..
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Seven Key Insights From MarTech Alliance's 2021 Research

The MarTech industry saw a very interesting year. And we've had our fingers on the pulse of all aspects of the space. So, what have our reports being saying about industry developments, changes, and..
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How Martech Will Affect Your Future People and Strategic Needs

Whether you are a brand, an agency or a tech vendor, you’ll already know that martech spend is on the increase. The rapid behavioural change in consumerism over the past few years has..
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2022 The Year Martech Companies Will Be Buying Media Firms

Will 2022 be the year of blurring lines? Will we be asking "what is a media company", "what is a tech company?", or even "what's the difference between the two?". But most importantly, we'll be..

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The Biggest Martech Deals of 2021

As we enter 2021 we take a look back at the biggest marketing technology deals we witnessed in 2020
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Stop Procrastinating and Start Planning Your Post-Cookie Marketing Strategy

Yes, the death of third-party cookies has been delayed. No, savvy brands shouldn't procrastinate and just wait to see what happens. It's time to act!

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AntiConLX DialUp: Joe Pulizzi and Robert Rose's 2021 in Review

Missed AntiConLX DialUp with content kings Joe Pulizzi and Robert Rose? Well then, this one's for you. They might have a duo name like a 70s police detective show, but they're far more cool. No..

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AI and ML in B2B: Stats and Trends for 2022

AI and ML are technologies that will make marketing, both B2B and B2C, more efficient, more personalised, more streamlined. But what we're noticing is that marketer's skills aren't keeping up.

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Is Amazon About to Acquire Hubspot?

Amazon is reported to have an interest in the acquisition of Hubspot, with reports that one of the Amazon Web Services teams have recommended the move. 

A report from Business Insider suggests a..

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Is Your Mindset Holding Your MarTech Potential Back?

Working closely with marketing and sales teams, one of the comments I hear most regularly is "Why doesn't our marketing technology ecosystem and output look like the platform demo we saw?"

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Supercharge Your Marketing Strategy: Top Tips To Retain Customers

While customer acquisition and marketing initiatives to generate new customers is important, customer retention of existing high-value customers is key. If you are focusing most of your marketing..

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What Is a Cause Marketing Campaign? Three Successful Examples and One Failure

My local bagel shop is teaming up with the pigeons who live in the rafters to provide breadcrumbs to hungry birds. Well, then, I can't deny them my custom now, can I? Could you add an apple turnover..

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How Will 5G Technology Change Marketing?

Wow! 5G is truly amazing. Not only is it changing marketing, but it's also signalling to the BillGatesChip2000 stuck in our brains, and also causing global warming.

Wait, only the marketing thing is..

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AntiConLX Global 2021: Panel Sesh - Lessons from 2021 and 2022 Trends

Who needs a crystal ball, or a incredibly creepy ancient fortune teller in a tiny tent, or even a Ouija board, to tell us what the future looks like.

Instead, we've got three of the most..

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It's Marketing's Job to Sell, Too

You pursued a career in marketing for a reason. You're a free-thinking creative who excels at understanding what people want, and you obsess over what your customers and prospects need from you and..

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The Martech Skills Gap in 2021: Stats and Trends

If we think about martech maturity vs marketer tech skills maturity, you have to imagine it like this: one is wearing chinos in a wine bar, talking about taxes. The other is kicking the stuffing out..

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Financial Times: A Case Study in Martech Strategy

Martech strategy isn't easy, and it takes a lot of planning, and the right process to invest in the marketing technology that works for you. 

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Martech Budgets Set to Increase in 2022: Report

The demand, and need, for marketing technology has grown steadily over the past few years, with the martech industry now worth $344bn globally. 

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MarTech Fest Recap: Marketers Need a New Way Forward

I recently had the pleasure of presenting in-person at MarTech Alliance's anti-conference,MarTechFest Global 2021in London and I have to say, it was great to be back on stage presenting in front of..

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Supercharge Your Marketing Strategy: Top Tips to Grow Your Customer Base

Regardless of what industry you are in, it's a well-established rule that around 80% of a company's revenue comes from 20% of its customers.

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Customer Data Platform Treasure Data Raises $234 Million

In a funding round led by SoftBank Corp, customer data platform (CDP) Treasure Data has secured $234m. 

This makes it the largest-ever funding round for a CDP. The investment is led by SoftBank Corp..

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Tom Goodwin: Digital Transformation Decoded AntiConLX Global 2021

How could you begin to sum up Tom Goodwin's presentation in fewer words? Well, "good" might be accurate. "Great" might even work better. "Peerless", maybe. "On fleek", maybe not. "Pretty damn..

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DXP Buyer Guide

Digital experience is more than taking a physical interaction and replicating it online. It helps companies differentiate in a crowded market, creates new customer journeys, needs and expectations.

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Agencies Doubling Down On Martech as Demand Grows

The growth of marketing technology (the global market is worth $344.8bn), presents challenges and opportunities for agencies, and we're seeing more of them move into this space, or increasing current..

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AntiConLX Global 2021: Vodafone's 'Always on' Marketing

There's been an explosion of the digital, which has given consumers so many choices. They now have the flexibility to choose the channel of their, well, choice. They can research at home, or receive..

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Five Key Predictions From Forrester for 2022

Yes, it's almost 2022. It's been a couple of years where we've seen a pandemic accelerate existing trends, in terms of the adoption of tech and changes in customer behaviour. 

In its 2022..

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What is Madtech, and Why Should I Care?

MadTech is just a bunch of people in an abandoned warehouse, beads and whistles on, music pulsing, dancing round the latest iteration of the iPad. Someone's remixed Alexa. Steve Jobs is there. Wait,..

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Why CMOs Need to Close Campaign Gaps

CMOs are reliant on marketing operations and campaign teams to deliver solid campaign results.

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Martech Alliance Featured on Latest 'This Old Marketing' Podcast

As a bonus for attendees of our recent MarTechFest Global event, and for anyone who is interested in martech, we're featured on the latest This Old Marketing Podcast from Joe Pulizzi and Robert Rose. 

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Global Martech Industry Worth $344.8bn in 2021

The Global market for marketing technology is estimated to be worth $344.8bn in 2021, a figure which underlines the huge role that martech now plays in almost every organisation. 

This market size..

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Online Retailers Need to Work on Website Performance: Report

Online retailers need to work hard to match the levels of experience expected by customers, according to a recent report. 

The report, Website Experience Trends That Are Shaping Online Retail, was..

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Case study: The economist martech strategy

SUPERNOVA: Centralised Data Platforms blow sh*t up at The Economist

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AntiConLX DialUp: Martech Won't solve Your $hit CX Journey Design

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Marketing apocalypse. How to build future-ready Marketing Services Centres of Excellence

An unprecedented number of unexpected circumstances have occurred. A perfect storm has completely changed the way companies operate in just a few months. 

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Martech: 2020 and Beyond

The MarTech ecosystem still has space for growth. 

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Martech LeadGen & Marketing Automation Trends

Trends in marketing automation and lead generation in this year and the whole decade. 

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The power of ecosystem thinking for martech tech solutions and marketing tech agencies to drive product development, acquisition and customer success

A look into global technology channels and the millions of companies in the ecosystem.

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When Tech Alone is Not Enough: Shifting to a New Perspective

Alina talks about how companies still struggle to get the most out of their technology. 

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Going back to the basics to avoid the buzzwords & BS

Watch Pulsar's presentation from AntiConLX DialUp on demand
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Predicting the Un-predictable: Strategies to Engage & Win with AI

A better understanding of AI technology and how they can be used.

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Four Emerging Technologies From the Gartner Radar for 2021

Gartner recently released the Emerging Technologies and Trends Impact Radar for 2021, which looked at 23 new technologies that are predicted to take over marketing technology over the next ten or so..

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Identifying Marketers' Biggest Challenges and Tackling Them Head On

By any metric, the last 18 months will be a turning point in history and the fodder of historians, social commentators and children's textbooks for decades to come.

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Martech M&A Activity Continues to Grow in Q3 2021

A look at M&A activity in Q3 2021, using Luma data. Martech activity grew by 114% year on year.
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Is Deep Learning the Future of Marketing?

deep learning is a means of predication and analysis on a vast scale. Through this, companies are using advanced AI to deliver hyper-personalised experiences to their customers
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What is Good Content Marketing?

Most people spend nearly seven hours every day online. As a brand, this gives you an opportunity to be a part of whatever people are watching, reading, or listening to in the form of content.
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Customer Data Platforms vs. Master Data Management: What's the Difference?

What's a CDP? What's a MSM? And more importantly, how do CDPs and MDMs differ?
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Gartner Releases 2021 Hype Cycle for Digital Marketing

Gartner have released their Hype Cycle for Digital Marketing, 2021 edition and here we will break down the key takeaways
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Canva Raises $200m Based on $40bn Valuation

Thanks to a new funding round led by T. Rowe Price, online design platform Canva is now valued at $40bn. The company raised $200m in the round, as the company continues its rapid growth. 
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Sendoso Bags $100 Million Funding in Series C Investment Rounds

Corporate gifting platform Sendoso has managed to raise $100 million in it's series C rounds as SoftBank, via its Vision Fund 2, became new investors!
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Why Is Accounting Giant Intuit Buying Mailchimp?

This week, Intuit announced the acquisition of email marketing platform Mailchimp for £12bn. What's it all about? 
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Press Release: LXA acquires FSMarTech

9 September 2021. London: MarTech Alliance, the UK-based events, courses and resources business, has acquired FSMarTech, a dedicated community website for those using marketing technology within the..
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What Is Digital Transformation, and Where Does Martech Fit In?

I'll look at what digital transformation is, why it's necessary, and the part played by martech in an effective transformation strategy.
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Martech Stats and Trends for 2021

Some of the key stats and trends around Martech, including market size, the vendor landscape, M&A activity, and marketing budgets.
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How to Design an AI Marketing Strategy

AI is very much at the forefront of marketing's future, so it stands to reason that you should get your foot in the door before it's too late and you're just playing some sort of catch-up game.
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AI won't take your Marketing Job. Don't worry...

Lots of people are worried that they may lose their jobs in the future as the use of AI becomes more and more mainstream - but it isn't like that!
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How and Why to build Customer Trust

The best ways you and your business can build customer trust, and why this should be a priority. Customer trust is absolutely imperative to have loyalty
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What Is Foot in the Door Theory and How Should You Use It?

What is foot in the door theory in marketing and sales and how can you implement it in your marketing strategy?
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Linkedin's Algorithm in 2021: Here's How it Works

LinkedIn's algorithm, like many others, is a well-kept secret. But, thanks to research, observation, and trial and error, a few key tip and tricks have emerged.
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The Essential Guide to Video for Business

Is your business unlocking the potential of video? Discover video for business tricks and tips engage, entertain and convert your audience.
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Marketing Budgets Fall 4.6% In 2021, Martech Share of Budget Increases

Marketing spend as a percentage of revenue fell to 6.4% in 2021, though martech has increased its share, with CMOs expect to spend more in this area during 2022. 
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What Did Marketers Learn From 2020?

In 2020, all companies were faced with seemingly insurmountable challenges. The pandemic forced them to do things that once seemed impossible. They had to change business structures overnight under..
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How AI Could be Involved in Your DX Strategy and why...

There are four main ways that you should implement AI into your Digital Experience strategy. Here's which ones and why...
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The Eight Types of Digital Marketing that You Should Know

The 8 main types of digital marketing that you should know about if you considering advertising your products or services online...
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Skills and Tech Are the Main Barriers to Great Customer Experience

While organisations agree that great customer experience provides a key competitive advantage, just 23% of marketers think they are exceeding customer's CX expectations. 
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5 Mindful Practices for Content Zen

Restore balance to your marketing. Learn five mindful practices to experience content zen.
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Martech M&A Activity Grows by 214% Year on Year

M&A activity in the Martech sector grew by 214% year on year as the industry continues its recovery from the pandemic. 
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IoT and Marketing: How IoT is Going to Change Marketing

IoT-Technologies (Internet of the Things) are reaching nowadays more business units and not only as a means to drive machines and production optimisation.
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Business Growth Through Digital Marketing

Digital marketing has changed the way of communication between a company and their customers. There are new ways to operate as a result of the evolution of modern technologies. With this development..
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Your Guide to Aligning branding and marketing with creative automation

Discover how branding and marketing can be aligned to face present-day challenges in an agile way
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The State of Branding Report 2021- Key findings

Click to discover the latest trends in branding from marketers across the globe.
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How to Audit Your Marketing Stack

Optimising your martech stack will benefit you in a bunch of ways. You'll be able to avoid tool overlap, keep your database accurate and clear, better team cohesion, and steady your software budget.Â..
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Why Half of the Money I Spend on AI is Wasted

This will be a roundup of AI/ML trends/adoptions across marketing functions as Kashyap Kompella explores how half of the money he spends on AI is a waste!
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Why Ecosystem Thinking is the Key to Martech Agency and Vendor Success

Courtesy of Forrester, the new 2021 Channel Software Tech Stack has been released and it showcases the huge growth the martech landscape is seeing!
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How to F#&k Up your Martech Stack

Looking for some tip-top advice on how to f#&k up your martech stack? Probably not. But we're going to give it to you anyway.
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How Many Categories Should Sit in My Stack?

All too often, businesses dive into the 49 categories and pick a new logo for their martech stack without having clearly documented what the tool intention is.
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Take a look at the 2021 European Martech Supergraphic

Courtesy of MartechTribe, the new 2021 European Martech Supergraphic has been released and it showcases the huge growth the martech landscape is seeing!
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Are apps like Clubhouse changing the world of audio marketing?

What is the future of Audio Marketing now that apps like Clubhouse have appeared and people are buying more Smart Speakers than ever?
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Reddit Raises $250 Million

As the Reddit trend continues to rise up and to the right, so does their funding. The company’s recent series E round of financing has brought home a total of $250 million.
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Five Things Marketers Should Stop Doing in 2021

"Stop one-size-fits-all marketing" is just one of the five things you need to stop doing in 2021. Learn five things you should be doing to see the success in the coming year.
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5 Marketing Predictions You Can Not Ignore (And Will Help You Win)

It’s 2021 and Cheetah Digital are here with FIVE predictions that brand marketers must hear.
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Scheduling Start-Up, Calendly Raises $350M

Calendly, a cloud-based service used to set up and schedule meeting times have closed an investment of $300 million and is now valued at $3 billion.
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WebSesh: 2021 Martech Predictions Write Up

We've got some brand spankin' new martech predictions for 2021. If you couldn't make the live sesh, don't sweat it, we're about to round it up in words.
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2021 Marketing Predictions

2021 and 2020 Marketing Predictions
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Is Gmail, Youtube and Google Down?

#GoogleDown trends of Twitter as reports of issues with Gmail, Youtube and Google flood in from across the globe.
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Gartner's Top Marketing Predictions for 2021 and Beyond

Gartner gifts us with their Top Marketing Predictions for 2021 and Beyond.
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Scott Brinker's 5 Insights Into The Martech Trend: of 'No Code' Citizen Creators

Where will the possibilities of technology lead us one decade from now? One key trend predicted by Scott Brinker and Jason Baldwin for the decade of the augmented marketer is “No Code” Citizen..
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Martech News: Weekly Round-up 11/11/20

Adobe is said to acquire Workfront, Intel has acquired Cnvrg.io, Logiq completes acquisition of Fixel AI and SalesLoft announces partnership with 6sense
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How to Write the Business Case for Your Digital Transformation

Planning digital transformation for your business next year? It’s time to prepare! Read this article to find out how to write a compelling business case for your digital transformation.
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Martech News: Weekly Round-up 13/10/20

Twilio to acquire Segment for $3.2 billion, AIA Thailand partners with Amdocs, Dialpad raises $100 million, Triller partners with Consumable and AntiConLX DialUp Series 2 drops next Monday
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Is SendInBlue About to Take on MailChimp and HubSpot?

SendInBlue storms out of blue and into the running with the big players; MailChimp and HubSpot following their latest series B round funding raking in $160 million.
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Scott Brinker's Martech Predictions for the Decade to Come

MarTech Conference kicked off with a session from the Godfather of martech himself, Scott Brinker and if you missed it, don’t sweat we’re about to give you to run down.
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SAP to Acquire Emarsys to Boost Customer Experience Business

SAP to acquire Emarsys to boost Customer Experience business for an undisclosed amount.
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How are You Going to Adapt to the Coronavirus Recession?

Here’s 14 strategies you should follow to adapt through the Coronavirus recession to ensure you come back fighting after this crisis.
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How to Thrive in the 'New Normal': According to the Hubspot Holy Trio

If you weren’t able to catch the Hubspot C-suite's session at INBOUND 2020 this year, don’t worry. We’re here to round it up.
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How to F*ck up Your Next Marketing Technology Procurement Project

There's a little more to it than just signing on the dotted line, so we've rounded up our top 5 ways to guarantee a f*cked up marketing technology procurement project
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TikTok and WeChat to be Banned in the US From Sunday

TikTok and WeChat is to be banned from US app stores from Sunday as there’s still no sign of an American deal.
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The Latest Trends in Digital Marketing, According to the Gartner Hype Cycle 2020

The latest Digital Marketing trends as predicted in Gartner's Hype Cycle, 2020.
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How to F*ck Up Your Marketing Technology Strategy

Looking to create a seamless marketing technology strategy? Then avoid these 5 (surprisingly common) mistakes.
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Black LUMAscape - Highlights Black-Owned Martech Businesses

Investment bank, Luma Partners LLC has announced a black-owned media, marketing and technology landscape in contribution to the Black Lives Matter movement
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5 Questions to Ask Your Marketing Tech Vendor Before You Sign on the Dotted Line

With so many martech solutions on the market, you need to be sure that you purchase the product that’s right for your needs.
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How to Build a $hit Marketing Stack

Building the optimal marketing technology stack is the ultimate holy grail for any marketing technologist.
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Martech News: Weekly Round-up 11/08/20

Reels released, IBM launches platform with Influential, Yotpo raises $75m, Flash Memory Summit partner with TechTarget and Terminus integrates with Pardot
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Microsoft in talks to buy TikTok

Microsoft in talks of a TikTok take over following the continued scrutiny of the Chinese video app from the Trump administration.
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UK MarTech Landscape 2020

The third annual UK Martech Landscape contains714vendors. Just two of the six categories contain over half of the martech vendors. Content & Experience and Social & Relationships contribute 27% and..
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APAC MarTech Landscape 2020

The APAC Marketing Technology Landscape Supergraphic 2020

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Marketing Transformation Helps Schwab Drive Marketing-Qualified Leads

Marketing transformation helps Schwab Advisor Services drive marketing-qualified leads and close deals worth over $100MM+
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8 Key Metrics for Your Performance Marketing Reports

Click to find out the 8 most important metrics you need to monitor around the clock to remain successful.
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Challenging Your Understanding of 'The Right Time'

A digital marketing campaigns effectiveness is based on 4 key factors, who you contact, what you send them, how you engage them & when it’s received. Mastering these 4 pillars will give you greater..
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In Praise of the Marketing Technology Landscape Supergraphic!

Prehistoric continents, modern art or fiendish jigsaw? The latest Marketing Technology Landscape from the godfather of martech Scott Brinker (aka @chiefmartec) has drawn various comparisons regarding..
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4 Common Myths Debunked about MarTech Roles

There seems to be a common misconception about the skills and capabilities of martech pros. So I came up with a few mythbusters of my own...
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Marketing Technology Landscape Supergraphic 2020

The 2020 edition of Scott Brinker's Martech Landscape is upon us. Every marketers favourite infographics showcasing thousands of martech tools.
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Innovations That Are Shaping Marketing Tech in 2020

Innovation never ceases to move industries forward, and as we enter the new decade, it will continue to shape possibilities for marketing.
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Why CMOs must embrace martech

A modern CMOs role is essentially half-tech. In companies where the CMO role is staying, they're looking to fill it with tech-capable marketers.
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MarTech Podcast: Chris Wickson & Scott Brinker

Carlos chats to Scott 'godfather of martech' Brinker and Chris Wickson, GM at Akkroo and Integrate company about the inimitable Marketing Technology Landscape Supergraphic.
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A 3rd Year Of AntiConLX Magic In The Bag

Highlights of AntiConLX 2019
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UK MarTech Landscape 2019

Did you count 481 logos? Well you’d be right. This year’s UK edition features a comfortable 16 percent growth from last year showing that there are no signs of slowing down the martech madness.
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Making it stack up: How to get, and stay, in control of your martech

The 4Ps of Marketing Technology: your guide to developing an integrated martech strategy & road map. It ain’t just about your tech.
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Do today's CMOs need tech skills?

Data breaches, a poorly managed social media storm, spam, lack of GDPR compliance, poor content or code governance can seriously damage a brand - the very thing a CMO is the custodian of.
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Swedish MarTech Landscape revealed

The team at Avaus are at it again releasing their THIRD martech landscape. This time they turned the spotlight on Sweden, highlighting over 150 companies providing marketing technology solutions.
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German Marketing Technology Landscape Supergraphic

Following on from, their Finnish version, the team at Nordic Avaus Marketing Innovations have gifted us with another marketing technology landscape. This time we take a look at the German martech..
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2018 UK Marketing Technology Landscape Supergraphic

Introducing The UK Marketing Technology Landscape Supergraphic; 414 UK MarTech Companies. #UKMarTech.
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2018 UK MarTech Landscape Download

Inspired by the one and only Scott Brinker, we have poured over teeny tiny logos, checked and rechecked classifications, laughed, cried and cried a little more in order to bring you the MarTech..

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Key insights: Gartner's 2018 Marketing Briefing

Some key insights into the 2018 Gartner Marketing Briefing: ‘Excelling Through Digital Disruption in the World of Marketing’. A fantastic event with an illustrious set of speakers.
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What is Agile Marketing?

Heard the term 'agile marketing' recently and wondered what it's all about? We discuss the advantages of agile marketing, and how to go about developing an agile strategy within your business.
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Marketing Technology Landscape Supergraphic 2018: Key Takeaways

This supergraphic is put together and delivered by conference chair and all-round MarTech baller Scott Brinker, along with Jeff Eckman and Anand Thaker.
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MarTech Festival Insights - The State of Marketing Technology 2017

If you weren't fortunate enough to come to our MarTech Festival 2017, AntiConLX, you can still catch some of the highlights including the keynote session.
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Martech M&A Activity: Q2 2022

Martech M&A Activity: Q2 2022
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