MarTech News: Round-Up 04/11/21

This Week in Martech:

Terminus Software Gets $50M Debt Facility from CIBC. Microsoft Buys Clear Software. CreativeX partners with Vidsy. StreamElements Raises $100 Million. Perion Launches Cookieless Identity Solution. insightsoftware to Acquire Magnitude. Zendesk Has Agreed To Buy Momentive Global. Y42 Raises $31 Million. Informatica Goes Public Again at $7.5 Billion Valuation. Lacework and Snowflake partnerMartech News Gif

Terminus Software Gets $50M Debt Facility from CIBC

ABM platform Terminus has obtained a debt facility of $50M from CIBC Innovation Banking. In an information launch on Monday, the two companies said Terminus would use the incoming capital for worldwide growth, product improvement, and merger/acquisition transactions. 

Microsoft Buys Clear Software

Microsoft has announced they have acquired Clear Software, a company providing iPaaS and business process solutions, with a strong connectivity into SAP and Oracle. The move was made to strengthen Microsoft Power Platform's integration with outside systems and data leverage. 

StreamElements Raises $100 Million

StreamElements has revealed it raised $100M in its latest investment round. The company, which provides tools and services for live streamers, will use this influx of cash to create new tools and further growth.

SoftBank Vision Fund 2 led the round, with PayPal, MoreTech, State of Mind Ventures, Pitango First, Menorah, and Mivtach Shamir also contributing.

CreativeX Partners with Vidsy

AI-powered creative analytics firm CreativeX has partnered with Vidsy, a company which links brands to a network of creators.

"With CreativeX's Pre-Flight technology combining with Vidsy's platform, creative production and measurement will be easier than ever before," said Anastasia Leng, co-founder and CEO of CreativeX

"Marketers can achieve creative excellence and transform their operations by embedding creative measurement directly into the production process."

Perion Launches Cookieless Identity Solution

Perion, a global advertising tech company, has announced the launch of SORT (Smart Optimisation of Responsive Traits), a privacy-conscious, cookieless identity resolution technology. 

SORT uses AI to aggregate "common ground" traits that identify scalable target audiences based on real-time data signals. Then, it identifies similarities between users, using this information to create fluid, constantly changing groups. SORT then matches their interests to a campaign, allowing people to be targeted in a non-invasive manner. 

insightsoftware to Acquire Magnitude

insightsoftware, a provider of financial reporting and performance management solutions for the Office of the CFO, has announced it will require Magnitude, an operational reporting company. 

"Our largest deal ever, insightsoftware is excited to join forces with Magnitude and offer end-to-end reporting for every department in a company," said Jim Triandiflou, CEO of insightsoftware. "Magnitude will significantly expand our ISV partner channel and add deep SAP and Oracle expertise to our team."

Zendesk Has Agreed To Buy Momentive Global

Zendesk has entered into an agreement with Momentive, in which the customer intelligence company will acquire the parent company, along with its SurveyMonkey platform. Momentive stockholders are to receive 0.225 shares of Zendesk stock for each share of Momentive stock. 

Y42 Raises $31 Million

No-code/low-code data platform Y42 has raised $31M in a Series A funding round, bringing their total to $34M just seven months after their seed round. The funding was co-led by Atomico and Insight Partners. 

Informatica Goes Public Again at $7.5 Billion Valuation

Data management vendor Informatica has returned to the stock market, selling $800M in stock, for a market capitalisation of around $7.5B. The shares opened at $27.55, with 29M being sold at $29 apiece, raising $841M. 

Lacework and Snowflake partner

Lacework, a data-driven cloud security company has partnered with Snowflake, a Data Cloud company. This deal involves a product integration, as well as a go-to-market partnership. 

The move will see Lacework data being available in the Snowflake Data Cloud, enabling organisations to analyse and report on risk and threats across their cloud and container environments. 


MarTech News Round-up – over and out.

Have you got some martech news you think we should be shouting about? Let us know at for a chance to be featured. 

Not much of a reader? You can check out our weekly News Round-Up videos on our LinkedIn hosted by our very own Carlos Doughty.