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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

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MarTech News: Round-Up 11/11/21

This Week in Martech:

Treasure Data Raises $234M. Vaimo Announces Partnership with Contentful. Reltio Gains a $120 Million Investment. SkyHive Raises $40 Million. Dun & Bradstreet Buys NetWise and Eyeota. Apollo.io Raises $32 Million. Coinbase To Acquire Agara For Over $40M. Ula Raises $87M in Series B Funding. McAfee Corp To Be Acquired by An Investor Group. Fyllo Raises $40 M. Ceros Buys Avocode.

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Treasure Data Raises $234M

Treasure Data, the enterprise customer data platform, has announced it has raised $234M in funding, led by SoftBank Corp. This investment is the largest ever single funding round for a CDP. 

The new capital will be used to execute of CDP innovation and accelerate global growth. 

Vaimo Announces Partnership with Contentful

Vaimo, a full-service omnichannel agency, has revealed its partnership with Contentful, a content platform for digital-first business. 

David Holender, Vaimo’s CEO, stated, “The partnership with Contentful aligns with Vaimo’s approach as an omnichannel agency where companies can choose from several platform options to create a technology stack that matches their digital strategy and long-term goals regardless of if they go for a suite or headless strategy.”

Reltio Gains $120 Million Investment

Reltio , the cloud-native SaaS data platform, has secured $120M in funding led by investment firm Brighton Park Capital. This most recent round brings Reltio's total funding to $237M, with a value at approximately $1.7B. 

The capital will be used to fuel Reltio's growth strategies, expand global go-to-market, and further scale the company's efforts to deliver industry-leading products. 

SkyHive Raises $40 Million

SkyHive, a SaaS platform providing workforce transformation and labour market development guidance, has raised $40M in Series B funding round, led by Eldridge.

The new capital will support its global expansion of client services and partnerships. Plus, it will aid ongoing research and development, and to grow the company's sales and marketing teams. 

Dun & Bradstreet Buys NetWise and Eyeota

Dun & Bradstreet Holdings, a provider of business decisioning data and analytics, has announced it has entered agreements to acquire Eyeota and NetWise.

This move will extend the company's position in the B2B online marketing value chain, and will build upon its growing audience solutions business. 

Apollo.io Raises $32 Million

Apollo.io, a sales intelligence and engagement platform, has secured $32M in Series B funding, led by Tribe Capital, with NewView Capital and existing investor Nexus Venture Partners. 

Th company plans to use the money to accelerate marketing, engineering, and product development, with the intention of doubling its employees over the next year. 

Coinbase To Acquire India’s Agara For Over $40M

Coinbase, the U.S based crypto exchange, has acquired start-up Agara, which operates an AI-powered customer support platform.   

The companies have not disclosed the terms of the deal, but it is estimated to be between $40M and $50M. 

Ula Raises $87M in Series B Funding

Ula, a B2B ecommerce marketplace, has raised $87M in Series B funding. The round was led by Prosus Ventures, Tencent, and B-Capital, joined by Amazon founder Jeff Bezos's Bezo Expeditions, Northstar group, AC Ventures and more. 

The funding comes just seven months after its previous round of $20M, and brings the company's total funding to $117.5M, raised in less than two years. 

Mcafee Corp To Be Acquired by An Investor Group

McAfee Corp, a company focused on online protection, is to be acquired by an investor group led by Advent, Permira, Crosspoint Capital, CPP Investments, GIC and ADIA.

The investor Group will acquire all outstanding shares of McAfee common stock for $26 per share in an all-cash transaction valued at approximately $12B on an equity value basis, and over $14B on an enterprise value basis.  

Fyllo Raises $40M

Fyllo, a provider of compliance-first SaaS solutions, has raised $40M in Series C funding. The round was led by Eminence Capital, and will be used to allow the company to continue investing in top talent and for accretive acquisitions. 

"In 2021, demand for our products skyrocketed," Chad Bronstein, CEO and founder of Fyllo, said. "We couldn't be happier to work with Eminence Capital, a trailblazing firm known for investing in innovative, high-growth industries."

Ceros Buys Avocode

Ceros, the cloud-based, no-code design platform powering interactive digital content, has announced its acquisition of Avocode, design-to-code platform. This move will allow Ceros to improve the integration of the Avocode Open Design API. 

"We're thrilled to join Ceros today and even more excited to be able to continue our joint mission to unlock design for everyone. Ceros is undeniably the right home and the best possible team to join," says Avocode CEO Vu Hoang Anh. 

"Not only can we take our mission to the next level, but most importantly, both companies share the same values. We can't wait to see what amazing products we will create together."

MarTech News Round-up – over and out.

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