This Week in Martech:
👥 Salesforce Integrates Einstein With Flow ⚙️Sitecore Introduces OpenAI Generative AI Integration 👥 EPAM and Sitecore Partner 💰 Optable Raises $20M ⚙️Oracle Introduces New AI and Automation Capabilities...and more!
Salesforce Integrates Einstein With Flow
Salesforce has announced new capabilities for its Flow automation tools, integrating generative AI and workflow automation. The company has introduced new Einstein GPT and Data Cloud capabilities, along with tighter integration between the Data Cloud and Flow. The move aims to provide enterprise users with enhanced automation, enabling them to accelerate workflow processes and improve efficiency.
Sitecore Introduces OpenAI Generative AI Integration
Sitecore, a company which provides end-to-end digital experience software, has announced its Open AI ChatGPT integration across its composable software solutions.
This solution will provide marketers with the ability to integrate Generative AI functionality into their Sitecore-powered martech stack.
"What makes our Generative AI offering so innovative is our composable strategy," explains Dave O'Flanagan, Sitecore's chief product officer.
"Generative AI developments are moving incredibly fast. In fact, while 77% of US marketers feel their technology can handle AI demands, 45% are concerned by the significant costs they perceive will be required to maintain growth."
EPAM and Sitecore Partner
EPAM Systems has strengthened its global strategic alliance with Sitecore, a leading digital experience software provider. The partnership involves a mutual commitment from both companies to invest in joint solutions and product accelerators, as well as customer strategy, to improve the value that enterprise users can derive from Sitecore's software investments. The aim is to drive digital transformation and enhance customer experience through innovative solutions.
Optable Raises $20 Million
Optable, a Software-as-a-Service (SaaS) data collaboration platform and clean room solution designed for the advertising ecosystem, has announced that it has secured $20 million in Series A financing. The funding comes from a syndicate of investors, including Hearst Ventures, Brightspark Ventures, Desjardins Capital, Deloitte Ventures, asterX, and others. The investment will enable Optable to expand its platform and accelerate its growth.
Oracle Introduces New AI and Automation Capabilities
Oracle has announced new capabilities across its Fusion Cloud Applications Suite, designed to help customers accelerate supply chain planning, improve financial accuracy, and increase operational efficiency. The enhancements include new planning, usage-based pricing, and rebate management capabilities within Oracle Fusion Cloud Supply Chain & Manufacturing, as well as enhanced quote-to-cash processes in Oracle Fusion Applications.
Hootsuite Launches OwlyWriter AI
Hootsuite has introduced its latest innovation, OwlyWriter AI, an AI-powered content generator aimed at solving the content creation challenges faced by its customers.
The OwlyWriter AI is designed to be a straightforward, step-by-step tool that requires minimal information to generate post ideas and captions specifically tailored to social media. This content creation tool offers social marketers an opportunity to automate content creation tasks, simplify writing processes, boost innovation and inspiration, save time and increase efficiency in workflows.
Assertive Yield and Outbrain Partner
Assertive Yield, an AI technology company providing revenue optimization solutions for publishers and SSPs, has partnered with the native advertising platform Outbrain. The partnership will see Assertive Yield's real-time revenue analytics platform integrated into Outbrain's content distribution technology. Through this collaboration, Outbrain's customers will have access to real-time revenue analytics and optimisation solutions, allowing publishers to make revenue-driven decisions based on real-time content performance.
MarTech News Round-up – over and out.
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