Top 5 companies in martech to follow

In today's world of memes and viral content, it's easy to forget that behind every successful marketing campaign, there's a lot of hard work, strategy and technology involved. That's where companies like Adobe, HubSpot, Marketo and Google come in.

Don't worry. We're not here to tell you to follow a bunch of companies on TikTok. No one wants to see another social media manager dance to a viral song about cats. Unless you do, each to their own. 

These marketing technology leaders are helping businesses to achieve their marketing goals, while also making it easier for marketing technologists and marketers to navigate the complex marketing landscape.

Whether you're looking to create engaging content with Adobe's digital media solutions, run successful inbound marketing campaigns with HubSpot, automate your marketing efforts with Marketo, or reach your target audience with Google's advertising and analytics tools, these companies have got you covered.

And the best part? Following them on social media can actually be fun and informative! You can get the latest updates on industry trends, learn new strategies and techniques, and even have a laugh at some of the clever marketing campaigns they come up with.

So, if you're a marketing technologist or marketer looking to up your game, don't miss out on these marketing technology leaders. Follow them on social media and stay ahead of the competition while having some fun along the way!

Salesforce:

Salesforce is a leading cloud-based customer relationship management (CRM) software company that offers a range of marketing automation tools and analytics solutions.

Salesforce is one of the most well-known and widely used customer relationship management (CRM) software companies in the world.

Founded in 1999, Salesforce has grown to become a leader in cloud-based CRM solutions and has helped countless businesses of all sizes better manage their customer relationships and marketing efforts.

What sets Salesforce apart from its competitors is its focus on providing comprehensive marketing automation tools and analytics solutions, which make it an ideal platform for marketing technologists and marketers.

With Salesforce, businesses can automate various marketing processes, including lead generation, lead nurturing, email marketing, social media marketing, and more, which helps increase efficiency and effectiveness.

For marketing technologists and marketers, following Salesforce on social media is essential as the company regularly shares valuable content and insights on the latest marketing trends, best practices, and industry news.

They also offer free training courses and certifications for their products and services, which can help marketers stay up-to-date with the latest tools and techniques.

Adobe:

Adobe is a prominent provider of digital media and marketing solutions, offering a suite of products that includes Adobe Experience Cloud, Adobe Creative Cloud, and Adobe Marketing Cloud.

The company has established itself as a leading innovator in the field, providing cutting-edge technology and tools to help businesses improve their digital marketing efforts.

For marketing technologists and marketers, following Adobe on social media provides access to valuable insights and updates on the latest trends and best practices in digital marketing.

Their suite of products provides businesses with the tools they need to create engaging content, streamline workflows, and deliver personalised experiences across all channels.

Adobe Experience Cloud is particularly noteworthy, as it offers a wide range of solutions for web content management, analytics, advertising, and personalization. This suite of tools allows businesses to manage every aspect of their customer experience, from acquisition to retention, seamlessly and effectively.

 HubSpot:

HubSpot is a top inbound marketing and sales platform, providing businesses with a suite of tools to attract, engage and delight their customers.

The company is renowned for its innovative approach to inbound marketing, helping businesses grow their customer base through valuable content and personalised interactions.

For marketing technologists and marketers, they'll provide the latest trends and best practices in inbound marketing, providing marketers with the tools they need to succeed.

HubSpot's suite of tools, which includes marketing automation, CRM and customer service, enables businesses to streamline their operations and deliver exceptional customer experiences.

HubSpot's marketing automation tool is particularly noteworthy. It allows businesses to automate their marketing campaigns, including email marketing, social media marketing and lead nurturing.

With powerful analytics and reporting features, businesses can track the performance of their campaigns in real time and optimise their marketing efforts accordingly.

Marketo:

Marketo is a marketing automation software provider that helps businesses manage and nurture leads, automate marketing campaigns, and track customer engagement.

As a leader in marketing automation, Marketo offers a range of tools that enable businesses to streamline their marketing efforts and deliver personalised experiences to their customers.

For marketing technologists and marketers, following Marketo on social media is pretty darn helpful.

The company regularly shares valuable insights and updates on the latest trends and best practices in marketing automation, providing marketers with the tools they need to succeed. Marketo's suite of tools, which includes email marketing, lead management and analytics, helps businesses automate their marketing campaigns and track the performance of their efforts in real time.

Google:

Google is a technology company that offers a range of advertising and analytics solutions, including Google AdWords, Google Analytics, and Google Tag Manager.

As a leader in online advertising and analytics, Google provides businesses with the tools they need to reach their target audience and gain insights into their customers' behaviour.

For marketing technologists and marketers, followers will gains vital views on the best practices in online advertising and analytics, providing marketers with the tools they need to succeed.

Google's suite of tools, which includes AdWords, Analytics and Tag Manager, helps businesses create effective advertising campaigns and track their performance in real time.

Google AdWords is particularly noteworthy. It enables businesses to create and run ads on Google's search results pages and across its vast network of partner sites.

With powerful targeting features, businesses can reach their desired audience with ease, driving traffic to their website and generating leads.

Overall, Google is an excellent company to follow on social media and in general, for marketing technologists and marketers.

With its focus on advertising and analytics, innovative tools, and industry-leading expertise, Google offers valuable solutions to help businesses reach their target audience, gain insights into their customers' behaviour and achieve growth.