The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.


Who is... Neil Patel?

You might know him as the smiley guy with his thumbs up who pops up on the banner ads for all of his websites. But we know him as a New York Times bestseller, entrepreneur, founder of np digital, and top web influencer. But who is Neil Patel?


Who is... Neil Patel?

The Week in NextTech: Round-Up 17/03/23

Why Do Luxury Retailers Need a CDP to Drive Growth?

MarTech News: Round-Up 17/03/23

Data Privacy Policy: What It Is and How To Create One

Data quality is only a DAP away

What is a Chief Revenue Officer (CRO)?

How a Premium Spirits Brand grew indirect e-commerce revenue with an optimised DAM & PIM workflow

Who is Trung Phan?

Acxiom Real Identity Integrates With Sitecore to Help Brands Create Known Identities, Deliver Real-Time Decisioning and Web Personalization

How Virgin Media O2 saved £1M on their paid media

The Week in NextTech: Round-Up 10/03/23

LXA Marketing Leaders Book Club: They Ask You Answer

MarTech News: Round-Up 10/03/23

What Is Omnichannel Customer Experience?

Why a Customer Data Platform (CDP) Needs DAP to Master Marketing Precision

The Ultimate A-Z of AI and ML for Marketing

The Six Pillars of Content Experience

Reverse ETL vs CDPs: Who Will Win?

MarTech News: Round-Up 03/03/23

WTF NFT - The Top 10 NFTs You Can Buy Right Now in 2023

Think Outside the Funnel: How to Create a Custom Customer Journey Map

Women in Martech: Building Support, Promoting STEM, and Overcoming Imposter Syndrome

WTF is a Data Clean Room (DTR)?

What is Madtech, and Why Should I Care?

Funding the future web: what next after third-party cookies?

MarTech News: Round-Up 23/02/23

Key Takeaways from the 2023 ML, AI & Data Landscape Report

Using WhatsApp in marketing: a how-to

Reverse ETL: The Data Pipeline Revolution Explained

Why the original silver bullet of marketing needs DAP

Acxiom Real Identity Integrates with Treasure Data to Extend its CDP Proposition

Growth Hacking: Your Top 10 FAQs Answered

LXA Marketing Leaders Book Club: One Plus One Equals Three

Choosing The Best Customer Experience Software For Your Business

MarTech News: Round-Up 16/02/23

4 ways to Improve Customer Service Efficiency

Who is Kevin Kelly?

Sales Enablement: Stats and Trends for 2023

Marketing experts on viable substitutions to third-party cookie loss