In today's fast-paced technological landscape, decision-making isn't just about intuition – it's about data. Eppo is revolutionising how tech companies, from AI pioneers to marketing powerhouses, turn experimentation into their secret weapon for growth. By empowering teams to replace guesswork with customer-driven insights, Eppo is not just another tool – it's the game-changer that’s setting new standards for efficiency and innovation. 

Eppo, a leading-edge experimentation platform, has just secured $28 million in Series B funding to expand its capabilities in helping tech companies evaluate AI model performance, enhance marketing strategies, and drive product development at scale. This round was led by Innovation Endeavors and Icon VC, with continued support from existing investors, Menlo Ventures and Amplify Partners.

Driving the Next Generation of Experimentation

Eppo has positioned itself as the go-to platform for tech companies aiming to build robust experiment cultures, similar to those at industry giants like Airbnb, Netflix, and Amazon.

Developed by former Airbnb, LinkedIn, and Uber professionals, Eppo democratises experimentation across various teams – product, AI, and marketing – with a focus on delivering executive-level impact reporting and accurate forecasting.

Unlike older A/B testing platforms that were limited to specific use cases like DevOps or marketing, Eppo integrates seamlessly with cloud services, MarTech tools, AI products, and data warehouses. This versatility has made it a trusted tool for industry leaders such as Twitch, DraftKings, and Coinbase, as well as AI innovators like Descript and Perplexity.

Why Experimentation is Key to Modern Business Growth

As companies strive for efficient growth in today’s competitive market, experimentation has become an essential tool. Chetan Sharma, CEO of Eppo, emphasises the importance of this approach: “Experimentation de-risks large investments and ensures that bad ideas fail fast, giving leaders the confidence they need to make decisions that will grow the business. Eppo empowers companies to move from decision by committee to decision by customers, fostering a meritocracy of ideas.”

The newly secured funding will enable Eppo to further enhance its product offerings, with a particular focus on supporting a wider range of marketing and AI experiments. One exciting development is the introduction of a Channel Incrementality test suite, designed to tackle the challenges associated with marketing spend and efficient growth.

Eppo’s Impact on Leading Tech Companies

Perplexity, a pioneer in generative AI, has already seen the benefits of using Eppo. “Eppo has been instrumental in transforming our approach to experimentation,” says Alexis Weill, Head of Data at Perplexity. “The platform has allowed us to scale the number of experiments we run concurrently, enabling faster, data-driven decisions.”

Eppo’s unique approach to experimentation is quickly becoming indispensable across all functions within modern tech companies. Davis Treybig, partner at Innovation Endeavors, notes, “Eppo is the only modern experimentation platform built from the ground up to support decision-making for the entire business. We’re thrilled to partner with a team that’s developing such a beloved and category-leading product.”

About Eppo

Eppo is at the forefront of experimentation technology, helping some of the world’s fastest-growing companies connect their product, AI, and marketing efforts directly to revenue and growth metrics.

Founded by experts from Airbnb, LinkedIn, Uber, and Snowflake, Eppo is designed to democratise experimentation and enable deeper, more rigorous analysis at a pace unmatched by other tools. To date, the company has raised $47.5 million in funding.

Learn more about how Eppo can accelerate your experimentation strategy at www.geteppo.com.