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Martech-Report-22-23

The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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MarTech News: Round-Up 12/05/22

This Week in Martech:👥 Conversica Partners With 6sense Account Insights 💰 Pyramid Analytics Closes $120 Million Series E Financing👥 Smartly.io Joins TikTok Marketing Partner Program

⚙️LumApps Debuts Personalised Employee Journey Solution 👥 Ceros Announces New Integrations With Highspot And Showpad. ✍️Swiftline Acquires Charm.io 👥 VNTANA Partners with ByondXR

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Conversica Partners With 6sense Account Insights

Conversica, a conversational AI solution company, has announced its integration with 6sense, a predictable revenue platform. 

The integration enables Conersica AI assistants to tap into the account and intent data from 6sense, in order to develop humanlike conversations and high level personalisation for ABM campaigns. 

Pyramid Analytics Closes $120 Million Series E Financing

Pyramid Analytics, a decision intelligence platform provider, has announced it has closed a Series E funding round, raising $120M. This brings the company's total ventrue capital raise to more than $211M to date. 

The round was led by H.I.G Growth Partners, with participation of Clal Insurance Enterprises Holdings, Kingfisher Capital, and General Oriental Investments. 

Smartly.io Joins TikTok Marketing Partner Program

Smartly.io , a social advertising automation platform for creative and performance marketers, has announced it has joined the TikTok marketing partner programme, in order to provide brands with a multi-platform solution for scaling their social advertising efforts. 

Smartly.io is now badged as both an official Creative Partner and a Campaign Management Partner for TikTok.

Ceros Announces New Integrations with Highspot and Showpad

Ceros, an interactive content platform, has announced new integrations with two sales enablement platforms. These integrations will enable direct delivery of its creative content to the platforms Highspot and Showpad. 

“Content creators, designers, and marketers recognise Ceros as an essential tool in their creative stack throughout the interactive creative journey, from concept, drafting, and review to final feedback and publishing.

They know they need a platform that can evolve to keep up with their creative and marketing demands,” said Simon Berg, CEO of Ceros.

Swiftline Acquires Charm.io

Swiftline, a data-science baked e-commerce software company, has announced it has acquired Charm.io, a DTC e-commerce intelligence platform. 

“The current challenges in the e-commerce ecosystem, specifically around supply chain, marketing spend, and cross-platform distribution, make it critical to have better intelligence for operating or providing financial services to e-commerce businesses,” commented Ari Horowitz, CEO of Swiftline.

“The Charm platform provides actionable data to the broad e-commerce ecosystem.”

VNTANA Partners with ByondXR

VNTANA, a 3D commerce platform which helps brands deploy online experience for e-commerce B2B sales, social media, and the metaverse, has announced a partnership with ByondXR. ByondXR creates virtual environments that act as showrooms for brands and retailers. 

“With the integration and usage of VNTANA we are enabling our customers to streamline their 3D digital workflow to easily transform their 3D assets to a lightweight part of our virtual showroom without losing any of the quality,” said Noam Levavi, co-founder and CEO of ByondXR.

 

MarTech News Round-up – over and out.

Have you got some martech news you think we should be shouting about? Let us know at hello@martechalliance.com for a chance to be featured. 

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