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The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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MarTech News: Round-Up 26/05/22

This Week in Martech: ✍️ CleverTap Acquires Leanplum 👥 Pega Partners with Celebrus ⚙️Quantum Metric Releases Visible ✍️ UserZoom Acquires Testapic 💰Vertice Comes Out of Stealth to Raise €24.7M ⚙️ Tableau Introduces Tableau CloudMartech News Gif

CleverTap Acquires Leanplum

CleverTap, a retention marketing platform, is to fully acquire Leanplum, a customer engagement platform. Using its $76.6M raised to date, the company will be buying Leanplum for an undisclosed sum.

Sunil Thomas, CleverTap co-founder and executive chairman said: “Like many private company transactions we are not disclosing the price and terms of the acquisition. This is a cash and stock transaction that is being funded by internal accrual and CleverTap stock.”

Pega Partners with Celebrus

Decisioning solution Pegasystem has announced its Always-On Insight, a new offering combining Pega Customer Decision Hub with Celebrus' Customer Data Platform. 

The new offering combines streaming data capture capabilities with AI-powered decisioning for deeper customer behaviour insights to drive better interactions, according to a press report.

Dr. Rob Walker, general manager 1:1 customer engagement, Pega, said:

"Combined with the looming threat of third-party data deprecation, many brands are at a loss for how to use customer information for more effective interactions. Always-On Insights helps brands easily capture and curate first-party data sources and immediately put those insights to work – increasing the relevance of customer engagements to drive top-line growth while optimizing efficiency to secure bottom-line profitability."

Quantum Metric Releases Visible

Quantum Metric has launched Visible, a new tool which gives users access to customer experience metrics, heatmaps, clicks and taps, and conversion data from their browser. 

The platform provides users with insights into the customer journey, and helps form actionable decisions based on data.

UserZoom Acquires Testapic

UserZoom, a user experience insights category, has acquired Testapic, a user experience insights company. This move will allow UserZoom to expand its reach into Europe. 

"We're extremely excited to add Testapic to the UserZoom family. We view this as a natural partnership to address the growing need for quality user experience insights across Europe, enabling companies to deliver excellent personalized and digital experiences," said Alfonso de la Nuez, co-founder and co-CEO of UserZoom, in a statement.

"This acquisition will boost our multilingual panel capabilities and cement our lead in Europe's largest economies with a partner that shares our values and domain expertise."

Vertice Comes Out of Stealth to Raise €26M

SaaS purchasing platform Vertice has come out of stealth and announced it has secured $26M in a Series A funding round, led by 83North and Bessemer Venture Partners. 

“SaaS costs are rising at an extremely rapid rate, and companies everywhere are struggling to keep their budgets under control and manage their complex renewal schedules,” says Eldar Tuvey, Vertice co-CEO and co-founder. 

He adds, “We have engineered Vertice to radically simplify SaaS purchasing, eliminating wasted cycles and freeing up finance teams to focus on core areas of the business.” 

Tableau Introduces Tableau Cloud

At its Tableau Conference, Tableau has introduced its new Tableau Cloyd, the next generation of Tableau Online. This evolution of he cloud-based solution hopes to provide customers with the ability ti make smarter decisions, with fast, flexible analytics. 

The new offering provides Advanced Management, Data Stories, and new embedded features.

 

MarTech News Round-up – over and out.

Have you got some martech news you think we should be shouting about? Let us know at hello@martechalliance.com for a chance to be featured. 

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