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The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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Topics

Why content experiences are the new strategic advantage

MarTech News: Round-Up 09/02/23

Growing Your WhatsApp Marketing Lists - Part Two

6 Steps to Planning for Precision in Your 2023 Account-Based Marketing Plan

What Marketers Need to Know About Omnichannel Customer Journey Mapping & Experiences

DraftKings bet on Bynder to scale content experiences

MarTech News: Round-Up 02/02/23

What is Artifact? Instagram’s Co-founders Announce a TikTok for Articles

Peak Customer Experience Tools To Elevate Your Business

5 Top Prompts to Get The Most From ChatGPT

Growing your WhatsApp marketing lists: Part one

What's the Role of a Modern Sales Enablement Manager?

MarTech News: Round-Up 26/01/23

Love AI? Here's the Top 10 People To Follow

A (Relatively) Brief History of AI

Why chatbots are a silver bullet for ambitious companies looking to scale

Who is Sam Altman?

MarTech News: Round-Up 19/01/23

Martech M&A Activity Slows in 2022

Top 15 Tools for Content AI Generation

The Depreciation of Third-Party Data: What’s Next for Marketers?

2023 Predictions for Marketing and Sales Technology

MarTech News: Round-Up 12/01/23

Top Ten Excruciating Marketing Buzzwords to Avoid in 2023

Hacking the Future: Levelling Up Your Marketing with AR Tech

LXA Marketing Leaders Book Club: Alchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformity

January Book of The Month 2023: Work/Life Flywheel

How to use your customer data to predict customer churn

MarTech News: Round-Up 05/01/23

Rise of the Machines: Can A Business Be Run Entirely By AI?

Integrate and 6sense Announce ABM Partnership

The Top Emerging Martech Roles of 2023

Preparing For HFSS: How Marketers Can Act Now

The Benefit Of Always-On Campaigns

Welcome to Playable’s Advent Games: Try a playable experience yourself

Building brand awareness: Companies reveal their strategies

AntiConLX DialUp 2022 with Seth Godin

How HBO Max launched personalized reengagement campaigns

MarTech News: Round-Up 15/12/22

What Are The Dangers of Poor Quality Generative AI Content?