State-of-Martech-2023-24—Guide - Transparent - Cover

The State of Martech & Marketing Operations 2023/24

With marketing technology now central to marketing strategy, CMOs face a number of challenges as they look to improve the customer experience. 

These challenges involve finding the right skills and knowledge to improve martech maturity, proving ROI of martech investment, tech selection, and keeping up with a changing technology landscape. 



Unlocking the Power of Personalisation with CDPs: A Deep Dive into Next-Gen Marketing Strategies

How to use gamification to increase sales (with 10 examples)

What Types of Customer Data Should You Collect?

Delivering the Precision of ABM at the Scale of Demand Marketing

Personalise your Customer Journeys with CDP in Luxury Retail

What is Q5 marketing, and how to unlock its potential?

Personalise your Customer Journeys with CDP in the Automotive sector

How to Benefit from an Integrated Marketing Campaign

How Not to Select a Customer Data Platform (CDP)

The Importance of Real-Time Data for Black Friday and Cyber Monday

Why Sales Teams Need to Elevate Virtual Meeting Experiences

Mastering Success: The Power of Cross-Channel ABM in Ever-Changing B2B Marketing

Why Organisations are Expanding Marketing Ops Teams

MetaRouter Introduces Third-Party Tag Removal Solution

How Gen AI is Being Used to Improve Sales Productivity

Advent calendar marketing: 9 magic examples to inspire you!

Christmas marketing ideas: 19 captivating examples from real brands

How Effective Data Privacy Policies Strengthen Brand Trust

Meet Zeotap’s Ada™: CDP AI Companion for Marketers

How brands can safeguard their reputation amid privacy violations on advertising platforms

Success of Sales Enablement Drives Growth in Investment

10 Holiday marketing tips every marketer should know

Martech Now Accounts for 30% of Marketing Budgets

Black Friday marketing made easy: drive traffic and boost conversions

Halloween marketing 101: How to cast a spell on your target audience

Navigating CDP Success: Overcoming Three Key Challenges

Unveiling the Power of Content Syndication: A Fresh Perspective

Empowering marketers with Zeotap's Consent Orchestration

How to identify your digital asset management requirements

Ensuring Data Privacy Rights: CDP's Role in Supporting Data Subject Requests

Channel 4: Winner of Bynder's Best DAM Deployment Award

Choosing the Right Data Platform: CDP vs DMP

Who is... Carlos Doughty?

Why do your customers want you to have a CDP in place

Martech News: Weekly Round-Up 250823

6 useful data enrichment best practices you need to know

Bynder’s AI-powered innovation: Leading the way in scaling content creation

How to use game mechanics in marketing? (with 5 examples)

Multi-brand tech company THG harnesses Bynder's single source of truth to unify teams and boost operational efficiency

Protecting Sensitive Customer Data with Zeotap CDP