The 2024 ML, AI, & Data Landscape

The new MAD (ML, AI & Data) landscape has recently been released and underlines the growth of this sector of the martech ecosystem. 


The 2024 ML, AI, & Data Landscape

Is Google Looking to Acquire Hubspot?

Why is Transitioning from DMP to CDP a Necessity?

Father's Day marketing: Beyond the bbq

The Vital Partnership Between CMOs and Marketing Capabilities Leaders

Understanding 2024 Martech Trends for Agency Growth

Tips on Choosing the Right CDP for Telcos

Game on: How non-sports brands can win with major sporting events

How Customers Are Shaping the B2C and DTC Buying Journeys

Bridging the Gap: Solving the Challenge of PII vs. Anonymous User Data in Marketing and Analytics

Acquia’s Personalization Maturity Model for Driving Engagement

How Telcos can Benefit from a CDP Implementation: Top 6 Challenges and Solutions

Where AI and Marketing Intersect in 2024

How Agencies Can Fuel B2B Growth: Driving Branded Demand

Easter marketing essentials for 2024: Insights and inspirations

Five future martech trends that you can prepare for now

From casual fan to super fan: How gamification is reshaping sports fan engagement

Catalysing Success in Retail Media: The Crucial Role of CDPs in a Data-Driven Landscape

What is Marketing Capabilities, and Why is it so Important?

Strategies and CDP Solutions for Retail Media

Buyers Are On Their Own Journey - But Sales Can Still Pull The Strings

Retail Media Success: Zeotap CDP's Crucial Role in Douglas' Data-Driven Transformation

Retail Media and CDPs: A Path to Personalisation in a Privacy-Focused Era

Unlocking the Power of CDPs in Retail Media

LXA's New Marketing Capabilities Excellence Report

B2B Marketing Trends: The Realities of Marketing Pipeline Growth in 2024

DAM Platform Uses AI to Streamline Content Creation and Discovery

Personalise your Customer Journeys with CDP in the Retail sector

Gamification for events: The fuel behind successful event marketing

Get to Know Your Customer with Zeotap CDP and Google Cloud

The power of play for greater good: Gamification for NGOs and charities

Gamification in banking: How banks are embracing game-changing marketing

5 Clever CDP Use Cases You’ll Want To Implement

Navigating the Cookieless Future: A Paradigm Shift in Digital Advertising

8 step Organizational Roadmap To CDP & CX Transformation

Are Marketers Prepared for the Death of Third-Party Cookies?

Gamification in finance: Benefits, strategies, and real-world examples

Unlocking the Power of Personalisation with CDPs: A Deep Dive into Next-Gen Marketing Strategies

How to use gamification to increase sales (with 10 examples)

What Types of Customer Data Should You Collect?