The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.



Empowering marketers with Zeotap's Consent Orchestration

How to identify your digital asset management requirements

Ensuring Data Privacy Rights: CDP's Role in Supporting Data Subject Requests

Channel 4: Winner of Bynder's Best DAM Deployment Award

Choosing the Right Data Platform: CDP vs DMP

Who is... Carlos Doughty?

Why do your customers want you to have a CDP in place

Martech News: Weekly Round-Up 250823

6 useful data enrichment best practices you need to know

Bynder’s AI-powered innovation: Leading the way in scaling content creation

How to use game mechanics in marketing? (with 5 examples)

Multi-brand tech company THG harnesses Bynder's single source of truth to unify teams and boost operational efficiency

Protecting Sensitive Customer Data with Zeotap CDP

What is the Original #MartechFest?

How to master customer loyalty with customer service (+4 tips)

The UK’s Consumer Duty Demonstrates That a Customer-first Mindset Should Be Innate, Not Enforced

Martech News: Weekly Round-Up 11/08/23

The Week in NextTech: Round-Up 11/08/23

Boost real time personalization with CDP’s Journey Orchestration

In the Cost-of-Living Crisis, Don’t Switch Off Consumers, Switch On Data

How playable marketing drives consumers to share zero-party data?

The Week in NextTech: Round-Up 04/08/23

What is a Chief Marketing Technologist (CMT)?

Martech News: Weekly Round-Up 04/08/23

What is a Chief Revenue Officer (CRO)?

Why Data Collection is an Essential Part of Your Business Strategy

The Week in NextTech: Round-Up 28/07/23

Martech News: Weekly Round-Up 28/07/23

What is a Marketing Operations Specialist?

The importance of good data can’t be overstated

The Week in NextTech: Round-Up 21/07/23

Martech News: Weekly Round-Up 21/07/23

What is a Chief Sales Officer (CSO)?

The Disruptive Power of AI in Learning and Work: In Conversation With Scott Brinker

Account based marketing held data to account – but it has evolved again

The Week in NextTech: Round-Up 14/07/23

Martech News: Weekly Round-Up 14/07/23

What is a Sales Operations Manager?

The Threads Algorithm: Here's How it Works

The Week in NextTech: Round-Up 07/07/23