The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.



ABM and demand work best together - that’s why smart marketers are converging them

The Foundational Role of Marketing Operations in Successful Events

Data Capture in Marketing

LXA Marketing Leaders Book Club: How Brands Grow

MarTech News: Round-Up 24/11/22

3 Top Reasons Why You Should Attend Marketing Conferences

How are Marketers Measuring Martech?

UK consumers less concerned in 2022 about their data privacy than 10 years ago

CMOs Plan to Increase Martech Spending in 2023

2022 State of B2B Marketing Budgets Survey – Infographic

The Top 5 AI Content Tools For Speedy (and Effective) Content

MarTech News: Round-Up 17/11/22

​​What is AdTech and why is it at the heart of a regulation storm?

Who are Joe Pulizzi and Robert Rose?

2022 State of B2B Marketing Budgets Survey: 3 Ways to Succeed in 2023

Who is... Seth Godin?

Martech Stats and Trends for 2022

Global Martech and Salestech Industry Worth $509.8bn in 2022

MarTech News: Round-Up 10/11/22

LXA Marketing Leaders Book Club: The Martech Handbook

MarTech News: Round-Up 03/11/22

What is customer journey management, and how can you get started?

The Ultimate A-Z of Web3 Terms

What is Gas App, and Why Should You Care?

Are Brands Dead?

MarTech News: Round-Up 27/10/22

LXA Marketing Leaders Book Club: Influence: The Psychology of Persuasion

Increase Return on Ad Spend with the mParticle Google Enhanced Conversions integration

How Brands Can Overcome The Rising Tide Of Mistrust Around Consumer Data

Is Generative AI the Future of Content?

MarTech News: Round-Up 20/10/22

Acxiom’s EVP Mike Menzer on Consumer Trust and Data Chaos

MarTech News: Round-Up 13/10/22

How Does Connected TV (CTV) Marketing Work?

The A to Z of Growth Hacking

Data privacy & the shift to a 'cookieless' world

Data Privacy and the EU: Using Consumer Data for Marketing

What is Direct-to-Avatar?

MarTech News: Round-Up 06/10/22

How Does Technology Impact Politics?