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State-of-Martech-2023-24—Guide - Transparent - Cover

The State of Martech & Marketing Operations 2023/24

With marketing technology now central to marketing strategy, CMOs face a number of challenges as they look to improve the customer experience. 

These challenges involve finding the right skills and knowledge to improve martech maturity, proving ROI of martech investment, tech selection, and keeping up with a changing technology landscape. 

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AntiConLX Global 2022 - Connected CX: Defining the new customer era with data, technology, & empowerment

Consumer habits and preferences are constantly changing and for business leaders to thrive they must bridge those gaps and deliver a connected customer experience. With digital engagement increasing amongst consumers, data has to be collected and sorted in order to extrapolate meaningful insights and improve business decisions. As technology advances with even more capabilities, companies must pivot and ensure integrations such as AI/AR and quantum computing are in place. Given all the advancements in data, technology and empowerment a new customer era has emerge.
 
Join Treasure Data to explore how digital transformation and a multitude of other disruptions are impacting the industry. You will learn:
 
- Top trends in consumer purchase habits and brand loyalty
- How to become truly data-driven and better prepare for these trends
- Emerging technologies and capabilities that promise to affect the most change

Topics

AntiConLX Global 2022 - Connected CX: Defining the new customer era with data, technology, & empowerment

AntiConLX Global 2022 - The State of Sales Enablement, Operations and Technology

AntiConLX Global 2022 - Building Playable Experiences into your Marketing Strategy

AntiConLX Global 2022 - Heathrow: Putting Data & Personalisation at the Heart of Passenger Experience

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