Imagine you’re able to engage your audience effectively, intentionally, and with certainty. All through adding one tactic to the trusty toolbox: gamification. Games are a form of interactive content that drives value, whether that’s time spent, footfall, revenue, or whatever you KPI may be. With TikTok and Netflix trialing games in their experience and making moves towards being playable brands, it’s time for the rest of us to consider how playable experiences fit into our marketing. In this session, we’ll use this as a jumping off point to imagine what’s possible when you put play at the heart of your marketing.