State-of-Martech-2023-24—Guide - Transparent - Cover

The State of Martech & Marketing Operations 2023/24

With marketing technology now central to marketing strategy, CMOs face a number of challenges as they look to improve the customer experience. 

These challenges involve finding the right skills and knowledge to improve martech maturity, proving ROI of martech investment, tech selection, and keeping up with a changing technology landscape. 


MarTech News: Weekly Round-Up 12/05/21

This week in MarTech: DemandbaseAnnounces Major Acquisitions. TikTok Launches New Promotion and Ad Tools. Sitecore Acquires Moosend. PhraseePartners with Braze. AdlavaPartners with Treasure Island. Salesforce Launches new Learning Paths. TPG and Francisco Partners Acquire Boomi. Snap to launch new Creator Marketplace.


MarTech News: Weekly Round-Up 12/05/21

MarTech News: Weekly Round-Up 05/05/21

Retro Tech: The Second Coming of Direct Mail

MarTech News: Weekly Round-Up 28/04/21

What Are the Problems With Influencer Marketing, and How can AI solve them?

MarTech News: Weekly Round-Up 21/04/21

MarTech News: Weekly Round-Up 14/04/21

Feeling Sociable? Find Out How to Improve your Customer's Social Experience

Jason Bilog's Managing Data Privacy - Legal + Marketing Technology

Chloe Pott's How to Audit Your Marketing Stack

Diversity and Inclusion in Marketing in 2021: Has anything really changed?

Jaime Lopez's What I learned from scaling from 1 to 20 webinars per quarter

Driving your Martech Maturity - How to Achieve Journey Orchestration Excellence

Why Marketing Operations is the Hottest Rising Profession and How You Can Capitalise on it

What Is BitClout and Should I Care?

MarTech News: Weekly Round-Up 31/03/21

Dear Marketers and Technologists, We Need to Talk About the Shiny New Tech You’ve Got Your Eye On

Q&A: Meet...Dial Up Speaker Carey Straetz

Q&A: Meet... Dial Up Speaker Jacki Leahy

Q&A: Meet... Dial Up Speaker Paula Shannon

Q&A: Meet... Dial Up Speaker Kimmah Shah

Content tech - The Strategy and Stack you Need to Reach a Global Audience.

Integrate's CMO on the Launch of their Demand Acceleration Platform (DAP)

Message Received: Why Conversational Text Marketing Works

Searching for Meaning: Alternatives to Google Offering Added Extras, from Privacy to Planting Trees.

MarTech News: Weekly Round-Up 24/03/21

Mm Whatcha Say? The Power of Social Listening

Deepfake's Potential Impact on Content Creation

Amazon Overtakes Walmart as Top Clothing Retailer - What This Means for Ecommerce

CGI Influencers: The (sci-fi) Future of Influencer Marketing?

MarTech News: Weekly Round-Up 17/03/21

Celebrating Women in Martech - Year-round!

Q&A: Lauren Patrick from Curricula

Q&A: Annette Ochoa from Lilt

Q&A: Laura Merten from Capita

Q&A: Nikki Raber from Integrate

Q&A: Emily Ann Kolvitz from Bynder

Q&A: Flavilla Fongang from 3 Colours Rule

Q&A: Elsa Coleaux from Treatwell

Q&A: Jessica Kao from Digital Pi