State-of-Martech-2023-24—Guide - Transparent - Cover

The State of Martech & Marketing Operations 2023/24

With marketing technology now central to marketing strategy, CMOs face a number of challenges as they look to improve the customer experience. 

These challenges involve finding the right skills and knowledge to improve martech maturity, proving ROI of martech investment, tech selection, and keeping up with a changing technology landscape. 


Martech News: Weekly Round-Up 11/08/21

This week in martech: Bluecore Raises $125 Million, Hootsuite Buys Heyday, Fullstory Adds $103 Million, Retain.ai Raises $23 Million,  Aurea Buys XANT,  Auddy Limited Has Acquired Radio Wolfgang, WeCommerce to Acquire Archetype Themes, Orion Partners with Carahsoft, ActionIQ Partners With Data Axle, Phoenix MI Acquires Communicus.


Martech News: Weekly Round-Up 11/08/21

Five Examples of Apology Emails (and Why They Work)

How Brands Can Utilise User Generated Content

The What, Why and How of Marketing Automation

Linkedin's Algorithm in 2023: Here’s How it Works

Martech News: Weekly Round-Up 04/08/21

Should Marketers Invest in Personalised Video Content?

WebSesh: Unlocking Exceptional CX Through Your Loyalty  Programme

How the Low Code/ No Code Movement Helps Marketers

Four Examples of Eye-Catching Welcome Emails

Martech News: Weekly Round-Up 28/07/21

What, Why, How of the Creator Economy

CDPs, DMPs, CRMs. What’s the Difference?

What is Natural Language Generation, and is it the Future of Content?

Martech News: Weekly Round-Up 22/07

Five Examples of Customer Re-engagement Emails (and Why They Work)

Internet of Things: Three Brands who are the VIPs of IoT

Three Key Benefits of Data Driven Email Marketing

What is Account-Based Marketing (ABM)?

The Path to CX Individualization in the Age of AI

We're Bring CX-y Back: How and When to Measure Customer Experience

Five Best Practice Tips for Successful Webinars

The What, Why and How of Salestech Trends

Internet of Things: A Beginner's Guide

How Marketers Can Prioritise Consumer Privacy

Cognitive Marketing and Your B2B Customers

Instagram’s Algorithm in 2023: Here’s How it Works

The How and Why of Customer Satisfaction Surveys

Suppress your Audience, Liberate your ROI

Martech News: Weekly Round-Up 23/06

Why Books Should Become Part of your Content Marketing Strategy

Q&A: Meet...#MarTechFest Dial Up Mini Speaker Joana de Quintanilha

Q&A: Meet...#MarTechFest Dial Up Mini Speaker Thanassis Thomopoulos

WTF are Rich Snippets?

MarTech News: Round-Up 16/06/21

MarTech News: Weekly Round-Up 26/05/21

Coming This Summer: Zoom Events

MarTech News: Weekly Round-Up 19/05/21

Book Of The Month - Happy Sexy Millionaire

Ideal Customer Profile vs Buyer Persona: What's the Difference?