What is a Chief Marketing Officer (CMO)?
Were you just scrolling through LinkedIn, passing all the faux-inspirational quotes and exaggerated stories of philanthropy, only to stumble across the strange acronym "CMO"?
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The State of Martech & Marketing Operations 2023/24
With marketing technology now central to marketing strategy, CMOs face a number of challenges as they look to improve the customer experience.
These challenges involve finding the right skills and knowledge to improve martech maturity, proving ROI of martech investment, tech selection, and keeping up with a changing technology landscape.
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Resource Format
Browse by topic:
Featured
The State of Martech & Marketing Operations 2023/24
With marketing technology now central to marketing strategy, CMOs face a number of challenges as they look to improve the customer experience.
These challenges involve finding the right skills and knowledge to improve martech maturity, proving ROI of martech investment, tech selection, and keeping up with a changing technology landscape.
