State-of-Martech-2023-24—Guide - Transparent - Cover

The State of Martech & Marketing Operations 2023/24

With marketing technology now central to marketing strategy, CMOs face a number of challenges as they look to improve the customer experience. 

These challenges involve finding the right skills and knowledge to improve martech maturity, proving ROI of martech investment, tech selection, and keeping up with a changing technology landscape. 


What is a Chief Marketing Officer (CMO)?

Were you just scrolling through LinkedIn, passing all the faux-inspirational quotes and exaggerated stories of philanthropy, only to stumble across the strange acronym "CMO"?


What is a Chief Marketing Officer (CMO)?

Retail And Ecommerce Brands Considered ‘Extremely Ahead of The Curve’

Is CX a Differentiator? Your Customer Experience FAQs Answered

The 13 Most Expensive NFTs Ever Sold

MarTech News: Round-Up 24/02/22

Salestech: Stats and Trends for 2023

What is a Chief Information Officer (CIO)?

Five Future Trends From the 2022 Super Bowl Commercials

Confidence in Customer Engagement is Paying Off for Brands

Who is Jay Baer?

MarTech News: Round-Up 17/02/22

Who is Ann Handley?

2022 Super Bowl Ads: The Winners (and Losers)

How is Data Transforming Super Bowl Marketing?

MarTech Alliance's Ultimate UK Super Bowl Translation Guide

MarTech News: Round-Up 10/02/22

Who Do You Need to Hire For Your Metaverse Team?

NFTs and Marketing: Stats and Trends for 2022

Why is Zero Party Data the Future?

The History of Acquia

The Top Five Super Bowl NFTs You Can Buy Right Now

MarTech News: Round-Up 03/02/22

The Top Five Virtual Event Trends We'll See in 2023

Metaverse and Marketing: Stats and Trends for 2023

The History of Thunderhead

3 Top Examples of Effective ABM Campaigns (and Why They Work!)

MarTech News: Round-Up 27/01/22

Is There a Place for B2B in the Metaverse?

Gamification in Marketing: Stats and Trends for 2023

The History of Salesforce

MarTech News: Round-Up 20/01/22

MarTech Alliance's Top 5 2022 Predictions For Martech

What is Natural Language Processing (NLP) Based Marketing?

Top 10 NFTs Created by Brands

MOPs vs Marketing Technologists - What's the Difference?

MarTech News: Round-Up 13/01/22

2023’s 10 Most In Demand Skills for Technology and Marketing

The History of Marketo

Account-Based Marketing: Stats and Trends for 2023

What’s The Difference Between Web 1.0, Web 2.0, And Web 3.0?