6 Benefits of Sales and Marketing Alignment
Companies with “tightly aligned” sales and marketing departments reach 24% faster revenue growth and 27% quicker profit growth for three years.
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The State of Martech & Marketing Operations 2023/24
With marketing technology now central to marketing strategy, CMOs face a number of challenges as they look to improve the customer experience.
These challenges involve finding the right skills and knowledge to improve martech maturity, proving ROI of martech investment, tech selection, and keeping up with a changing technology landscape.
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Resource Format
Browse by topic:
Featured
The State of Martech & Marketing Operations 2023/24
With marketing technology now central to marketing strategy, CMOs face a number of challenges as they look to improve the customer experience.
These challenges involve finding the right skills and knowledge to improve martech maturity, proving ROI of martech investment, tech selection, and keeping up with a changing technology landscape.
