State-of-Martech-2023-24—Guide - Transparent - Cover

The State of Martech & Marketing Operations 2023/24

With marketing technology now central to marketing strategy, CMOs face a number of challenges as they look to improve the customer experience. 

These challenges involve finding the right skills and knowledge to improve martech maturity, proving ROI of martech investment, tech selection, and keeping up with a changing technology landscape. 


6 Benefits of Sales and Marketing Alignment

Companies with “tightly aligned” sales and marketing departments reach 24% faster revenue growth and 27% quicker profit growth for three years.


6 Benefits of Sales and Marketing Alignment

MarTech News: Round-Up 16/06/22

AI With Soul: What is Human-Centred AI?

Three Brands With The Ultimate Digital Marketing Strategies

3 Reasons Why Your SalesTech Isn’t Working

Three Creepy Examples of Personalisation, and How to Avoid The Trap

Q&A: Meet...AntiConLX Global Speaker Sean Donnelly

Q&A: Meet...AntiConLX Global Speaker Sam Choi

Marketing Budgets 2023: Stats and Trends

MarTech News: Round-Up 09/06/22

Q&A: Meet...AntiConLX Global Speaker Rowena Humby

Not to be Missed Sessions at AntiConLX Global

How Will the Metaverse Revolutionise Immersive Customer Experiences?

Who is Frans Riemersma?

What Privacy Issues Will Haunt the Metaverse?

Q&A: Meet...AntiConLX Global Speaker Natalie Drucker

Book of The Month: The Choice Factory by Richard Shotton

Q&A: Meet...AntiConLX Global Speaker Nora Zukauskaite

5 Reasons Why Your Marketers Need Cloud Computing

Who is Scott Brinker?

How to Use Storytelling in Your Sales

Marketing Leaders Book Club - Superfans

The Biggest and Baddest Challenges to Marketing in the Metaverse

MarTech News: Round-Up 26/05/22

Top 3 Commonly Used Vanity Metrics to Always Avoid in Your Marketing

Marketing Leaders Book Club - Hacking Growth

How Can Your Team Prepare for The World of AI-Assisted Sales?

What is a Growth Hacker?

The Ultimate A-Z of SalesTech Terminology

MarTech News: Round-Up 19/05/22

Six Marketing Books You Need to Read Right Now

MarTech News: Round-Up 12/05/22

How to Build the Ideal Sales Tech Stack for Your Team

The Future of Data in the Metaverse

B2B Book Of The Month - Obviously Awesome

MarTech News: Round-Up 05/05/22

How to Stop Your Marketers From Leaving Their Jobs

Martech Day 2022: The Release of the 2022 Supergraphic

MarTech News: Round-Up 28/04/22

What Is A Chief Experience Officer (CXO)?