6 Benefits of Sales and Marketing Alignment
Companies with “tightly aligned” sales and marketing departments reach 24% faster revenue growth and 27% quicker profit growth for three years.
With marketing technology now central to marketing strategy, CMOs face a number of challenges as they look to improve the customer experience.
These challenges involve finding the right skills and knowledge to improve martech maturity, proving ROI of martech investment, tech selection, and keeping up with a changing technology landscape.
With marketing technology now central to marketing strategy, CMOs face a number of challenges as they look to improve the customer experience.
These challenges involve finding the right skills and knowledge to improve martech maturity, proving ROI of martech investment, tech selection, and keeping up with a changing technology landscape.
Companies with “tightly aligned” sales and marketing departments reach 24% faster revenue growth and 27% quicker profit growth for three years.
Copyright © 2022 LXA / MarTech Alliance™ All Rights Reserved.
Company number: 10679461