State-of-Martech-2023-24—Guide - Transparent - Cover

The State of Martech & Marketing Operations 2023/24

With marketing technology now central to marketing strategy, CMOs face a number of challenges as they look to improve the customer experience. 

These challenges involve finding the right skills and knowledge to improve martech maturity, proving ROI of martech investment, tech selection, and keeping up with a changing technology landscape. 


MarTech News: Round-Up 06/01/22

This Week in Martech:

Integrate Receives Investment From Audax. Integral Ad Science Acquires Context. Mastercard To Acquire Mcdonald’s Dynamic Yield. ON24 Announces New Integrations With Drift. Atmosphere Raises $100M. Eckoh Acquires Syntec for $41m. Exotel Raises $40M


MarTech News: Round-Up 06/01/22

Seven Key Insights From MarTech Alliance's 2021 Research

MarTech Alliance's Top 15 Posts From 2021

MarTech Alliance's Top 10 Interviews from 2021

MarTech News: Round-Up 16/12/21

2023: The Year Martech Companies Will Be Buying Media Firms

The History of Hubspot

Three Top Examples of Unsubscribe Emails (and Why They Work!)

#MarTechFest Dial Up: Joe Pulizzi and Robert Rose's 2021 in Review

MarTech News: Round-Up 09/12/21

#MarTechFest Dial Up: Joe Pulizzi and Steven Bartlett on Web 3.0

#MarTechFest Dial Up: Steven Bartlett Explains Why Email Still Works

What is Web 3.0 Marketing?

AI and ML in B2B: Stats and Trends for 2023

What Is Conversational Account-Based Marketing ?

#MarTechFest Dial Up: Top Five B2B Predictions for 2022 from Steven Bartlett

#MarTechFest Dial Up: Steven Bartlett on the Talent War

What Is Behavioural Marketing, and Will it Stick Around?

MarTech News: Round-Up 02/12/21

What is a Spam Trap? How Can I Avoid One?

How to Write 📣!!BLACK FRIDAY!!⚡ Email Subject Lines, and Three Top Examples

What Is a Cause Marketing Campaign?

MarTech News: Round-Up 25/11/21

How Will 5G Technology Change Marketing?

How Brands Are Using the Metaverse to Reinvent the Holiday Seasons

Influencer vs Affiliate Marketing: Who Wins?

Clean and Clear: Why Email Hygiene is Still Essential

What is Intelligent Time Email Sending?

Scott Brinker: From Big Data to Big Ops

MarTech News: Round-Up 18/11/21

"Is it bad to send an email on a Friday?" Your email timing FAQs answered

#MarTechFest Global 2021: Panel Sesh - Lessons from 2021 and 2022 Trends

How to Use Personalisation Without Cookies

Book Of The Month - Everything I Know about Life I Learned from PowerPoint

Three of the Best Customer Loyalty Programmes for B2B and B2C

The Martech Skills Gap in 2023: Stats and Trends

MarTech News: Round-Up 11/11/21

What is the AR Cloud?

#MarTechFest Global 2021: Grace Beverley's 'Working Hard, Hardly Working'

#MarTechFest Global: The Formula for Marketing Operations Success