State-of-Martech-2023-24—Guide - Transparent - Cover

The State of Martech & Marketing Operations 2023/24

With marketing technology now central to marketing strategy, CMOs face a number of challenges as they look to improve the customer experience. 

These challenges involve finding the right skills and knowledge to improve martech maturity, proving ROI of martech investment, tech selection, and keeping up with a changing technology landscape. 


What Does AI Mean for Data Management in Marketing?

Robots this. Robots that. Why do robots get to roll around, making beeping noises, but when do it, it's "unprofessional" and "getting in the way of the coffee machine"?


What Does AI Mean for Data Management in Marketing?

Q&A: Meet...#MarTechFest Dial Up Global Speaker Chris Wickson from Integrate

Martech News: Weekly Round-Up 23/09

Web Sesh: The Power of Unified Data: Personalising a Seamless Customer Experience

What is People-based Marketing?

3 Colour Rule's Flavilla Fongang: The Brand Experience Futurist Shaping the Martech Industry

Retro Tech: Are QR codes making a comeback?

Customer Data Platforms vs. Master Data Management: What's the Difference?

Retro Tech: Is SMS messaging making a comeback?

Martech News: Weekly Round-Up 16/09

Help! Should I Buy or Build my Customer Data Platform?

Three Tips for Top Tier Content Marketing for Start-ups

Three Ways Blockchain Is Changing Digital Marketing

WebSesh: The A to Z of Replatforming your Marketing Automation

How, Why, and When to Use Snapchat for Business

Top of the OPs: What is MarketingOps, SalesOps, RevOps, DevOps, ProductOps and Xops?

Martech News: Weekly Round-Up 09/09

NFTs and Their Role in The Creator Economy

Five Quick Ways to Avoid the Dreaded Spam Filter

What is Marketing Ops?

How to Use AI to Write Eye-Catching Email Subject Lines

How to Pick a Brand-Relevant Influencer (and Three Top Examples!)

Martech News: Weekly Round-Up 01/09/21

Five Eye-Catching Examples of Cookie Banners

What, Why, How of Digital Selling

WTF Is Unstructured Data, and Is It the Future of Data Management?

Martech News: Weekly Round-Up 25/08

Why Content Agility Matters for B2B Marketers

How to Personalise Your Marketing Without Being Creepy

How to Use Video in Your Event Marketing: Before, During and After

What Does the Email Newsletter of 2023 Look Like?

Zero, First, Second, and Third Party Data: What’s the Difference?

How To Use Video in Your Email Marketing

WTF Is the Metaverse, and What Does It Mean for Marketers?

What, Why, How of OOH, Digital Out of Home Advertising

The Growth of the Experience Economy

Four Emails to Get People Turning Up to Your Events

What Is Zero Party Data and How Can You Use It?

The What, Why, How of Voice marketing / 'Interactive Voice Experience'

Third-Party Cookie Alternatives for When the Cookie Crumbles