State-of-Martech-2023-24—Guide - Transparent - Cover

The State of Martech & Marketing Operations 2023/24

With marketing technology now central to marketing strategy, CMOs face a number of challenges as they look to improve the customer experience. 

These challenges involve finding the right skills and knowledge to improve martech maturity, proving ROI of martech investment, tech selection, and keeping up with a changing technology landscape. 


What is Metatech?

Meta-this, meta-that. What happened to good ol' NFTs. Ah, a simpler time. 


What is Metatech?

#MarTechFest Global: Five Customer Insights Driving Digital Selling Success

Six of the Biggest Developments in the Metaverse Space

Three of the Best Influencer Campaigns Ever (and Why They Worked)

Tom Goodwin: Digital Transformation Decoded #MarTechFest Global 2021

MarTech News: Round-Up 04/11/21

Retro Tech: Are Plain Text Emails the Future (As Well As the Past)?

The State of QR codes in 2023: Stats and Trends

How to Combine Email Personalisation and ABM

#MarTechFest Global 2021: Meaning, Metrics, and Mojo

How to Build an Email List from Scratch

#MarTechFest Global 2021: Vodafone's 'Always on' Marketing

MarTech News: Round-Up 28/10/21

Why Clean Data is Essential for Your Marketing

How and Why to Create an ABM Content Strategy

Book Of The Month - Working Hard, Hardly Working

MarTech News: Round-Up 21/10/21

Why and When B2B Chatbots Fail (and 3 Examples When They Work!)

Q&A: Meet...Global Speaker Kunal Jogia

What is a Chief Growth Officer (CGO)?

Chatbots vs Conversational AI vs Virtual Assistants: What’s the Difference?

What is BIMI and Will it Be Revolutionary for Email Marketing?

MarTech News: Round-Up 14/10/21

How Social Media Can Boost Account Based Marketing

HubSpot Reveals New Improvements to its CRM

Q&A: Meet...#MarTechFest Global Speaker Wyatt Bales

How the Facebook Algorithm Works (and Doesn't Work) For Marketers in 2022

Q&A: Meet...#MarTechFest Global Speaker Moni Oloyede

MarTech News: Round-Up 07/10/21

What is De-Fi, and How Can it Benefit Marketers?

Five Top Examples of B2B Cold Emails

Q&A: Meet...#MarTechFest Dial Up Global Speaker Tim Bond

Retro Tech: Are Silent Videos Making A Comeback?

Four of the Best Growth Hacking Case Studies

Can AI Level up Your DAM?

Q&A: Meet...#MarTechFest Global Speaker Doug Kessler

MarTech News: Round-Up 30/09/21

How to Personalise your B2B Email Marketing Campaigns

What Is Content Personalisation and Why Does It Matter?

Is Deep Learning the Future of Marketing?