State-of-Martech-2023-24—Guide - Transparent - Cover

The State of Martech & Marketing Operations 2023/24

With marketing technology now central to marketing strategy, CMOs face a number of challenges as they look to improve the customer experience. 

These challenges involve finding the right skills and knowledge to improve martech maturity, proving ROI of martech investment, tech selection, and keeping up with a changing technology landscape. 


The Top Hot Takes on the Twitter Takeover

Elon Musk has struck a deal to acquire Twitter for $44bn (£34.5bn), with the aim of unlocking its 'enormous potential'. 


The Top Hot Takes on the Twitter Takeover

The Ultimate Guide to Metaverse Influencers

Word of Mouth Marketing: Stats and Trends for 2023

Decentralised Autonomous Organisations and You: The Marketer's Ultimate Guide

MarTech News: Round-Up 21/04/22

Who is Christine Bailey?

Top 6 Stats Which Prove The Importance of the Welcome Email

Elon Musk Offers to Buy Twitter for $41bn, Cites "Extraordinary Potential" of Platform

What is a Chief Digital Officer (CDO)?

MarTech News: Round-Up 14/04/22

MarTech WebSesh: How Greggs Revolutionised Their CX

What is NextTech?

MarTech News: Round-Up 08/04/22

The History of LXA: Creating #MarTechFest and AntiCon

Data and Privacy : Stats and Trends for 2023

Book Of The Month - Thinking, Fast and Slow

Top 10 April Fool’s Jokes From Marketers in 2022

10 Growth Hacking Tips and Tools You Need to Know

MarTech News: Round-Up 31/03/22

Ulisse Sarmiento on The Secret Ingredients to CX Excellence

What is Google Analytics 4? Your FAQs Answered

MarTech News: Round-Up 24/03/22

Email Marketing: Stats and Trends for 2023

Is Influencer Marketing the Answer to Increased Privacy Regulations?

What is a Chief Technology Officer (CTO)?

How Will AI Transform Content?

Ann Handley on Demand Generation in 2022

MarTech News: Round-Up 17/03/22

Capital D Leads Investment in Phrasee

Why You Should Use Direct Mail in Your ABM Campaigns

How To Scale Zero Party Data

Top Five Growth Hacking Tips for Start-ups

Jay Baer on The Definition of Data Driven Marketing Excellence

What Does Industry 5.0 Mean For Marketing?

MarTech News: Round-Up 10/03/22

What is Lead Gen Technology?

Top Five NFTs by Women You Can Buy This International Women's Day

Metaverse Marketing Unpacked, with Seth Godin, Steven Bartlett, Joe Pulizzi & Robert Rose

Seth Godin on B2B Personalisation Perfection

MarTech News: Round-Up 03/03/22