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State-of-Martech-2023-24—Guide - Transparent - Cover

The State of Martech & Marketing Operations 2023/24

With marketing technology now central to marketing strategy, CMOs face a number of challenges as they look to improve the customer experience. 

These challenges involve finding the right skills and knowledge to improve martech maturity, proving ROI of martech investment, tech selection, and keeping up with a changing technology landscape. 

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It’s The 90th Birthday Of Lego - What Can We Learn From Their CX?

"If you want to be a premium brand, you have to keep demonstrating that you are listening," said Conny Kalcher, VP of Marketing and Consumer Experiences at The LEGO Group, on what maintains the enduring nature of the brand. 

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