State-of-Martech-2023-24—Guide - Transparent - Cover

The State of Martech & Marketing Operations 2023/24

With marketing technology now central to marketing strategy, CMOs face a number of challenges as they look to improve the customer experience. 

These challenges involve finding the right skills and knowledge to improve martech maturity, proving ROI of martech investment, tech selection, and keeping up with a changing technology landscape. 


It’s The 90th Birthday Of Lego - What Can We Learn From Their CX?

"If you want to be a premium brand, you have to keep demonstrating that you are listening," said Conny Kalcher, VP of Marketing and Consumer Experiences at The LEGO Group, on what maintains the enduring nature of the brand. 


It’s The 90th Birthday Of Lego - What Can We Learn From Their CX?

Why You Should Read Global Content Marketing by Pam Didner

Marketing Leaders Book Club: Digital Darwinism 2nd Edition

Who is Pam Didner?

MarTech News: Round-Up 11/08/22

Marketing Leaders Book Club - Made to Stick

Which Social Media Platform Algorithm Will Work For You?

How to Increase Online Sales Using Live Chat

MarTech News: Round-Up 04/08/22

Will GPT-3 and Language Models Replace Your Content Team?

3 Excellent Examples of IoT Marketing Strategies

Marketing Leaders Book Club - Purple Cow

Google Pushes Third-Party Cookie Demise to 2024: What This Means for You

5 Myths About Customer Experience

MarTech News: Round-Up 28/07/22

Who is Tom Goodwin?

What Does Text to Art AI Mean For Content Creation?

What is The Future Of SalesTech?

MarTech News: Round-Up 21/07/22

What is a Social Media Marketing Specialist?

Marketing Leaders Book Club - Marketing 5.0

5 Steps to Achieving Sales and Marketing Alignment

Marketing Leaders Book Club - How to Make the World Add Up

MarTech News: Round-Up 14/07/22

6 Reasons Why Marketing Leaders Turn to AI

Digital Marketing Transformation Roadmap: Your FAQs Answered

AntiConLX Global 2022: Cross-Channel Activation - a Must for Today's B2B Marketer

AntiConLX Global 2022: Turning Account Intelligence into Action

AntiConLX Global 2022: Machines to Capture Tastes and Trends

What is a Martech Stack?

MarTech News: Round-Up 30/06/22

How the Metaverse Could Change Your Office

How to Align Your SEO and Sales Teams

Q&A: Meet...AntiConLX Global Speaker Jimi Daodu

The 3 Biggest Updates in Wearable Tech

Q&A: Meet...AntiConLX Global Speaker Michela Cocco

MarTech News: Round-Up 23/06/22

Cloud Computing: Stats and Trends

Top 5 Growth Hacking Courses

B2B Marketing: Stats and Trends for 2023