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Martech-Report-22-23

The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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Capital D Leads Investment in Phrasee

Capital D, a private equity fund manager investing in disruptive mid-market businesses across Europe, has announced it acquired a majority stake in Phrasee today. 

Capital D

Investment Funds, managed by Morgan Stanley Expansion Capital, with a group formed by Keyhaven Capital Partners and family offices co-invested. 

The capital D consortium have acquired a 64% stake in Phrasee, with the founders and management holding the remainder. As a result, the consortium will partner with Parry Malm, Vic Peppiatt, and Neil Yager, Phrasee's founders, to support the company on the next phrase of its growth journey. 

The consortium plan to support further development of the company's products across a wider range of customer-journey touchpoints and media channels, as well as to enhance its commercial

The Language Effect - Phrasee

 organisation in both direct enterprise sales, and customer success. Plus, the investment will support Phrasee's further expansion in the US, a market responsible for more than 60% of the company's sales. 

Founded in 2015, Phrasee's platform optimises email, SMS, web and social media campaigns, utilising AI-generated language in order to drive higher open and click through rates, as well as sales. 

The company's tech uses data from customer profiles to automatically learn which type of sentiment a customer prefers. 

Parry Malm, CEO, Phrasee said in a press release today: “We are empowering brands with the most advanced AI-generated brand language to optimize marketing performance and unify a brand’s customer experience. Our technology delivers millions in incremental revenue, and we are proud to call some of the world’s most recognized brands Phrasee customers.”

This comes less than a month after Phrasee's previous announcement of their new Real-Time language personalisation offering. This development focuses on a type of hyper-personalisation that's unique to each customer.