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Martech-Report-22-23

The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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MarTech News: Round-Up 10/03/22

This Week in Martech: 💰UserZoom Announces $800M Strategic Development Investment ✍️Omnicom Acquires TA Digital ✍️ Bynder Acquires GatherContent ✍️Brandwatch Acquires Paladin 💰 CrafterCMS Announces Second Round of Financing 💰Level AI Raises $20M ⚙️Phrasee Announces Real-Time Language Personalisation 👥 Stensul Partners With Pardot 👥 SpringServe Partners With SXSW

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UserZoom Announces $800 Million Strategic Development Investment

UserZoom, a UX research and optimisation platform, has announced an $800M investment from software investment group Thoma Bravo. 

Before this move, UserZoom had already gained aroun $135M in funding, including a $35M Series A in 2015, and a $100M round in April 2021. 

Omnicom Acquires TA Digital

Omnicom Group has announced the acquisition of TA Digital as part of its efforts to expand its digital transformation, content management, and customer experience tools. 

“We’re continuing to expand our dynamic customer experience offerings. TA Digital gives our clients access to professionals with great skills and expertise in digital content and commerce – across all Adobe competencies as well as with several leading digital experience platforms,” said Luke Taylor, CEO of OPMG.

“We want to welcome Rajiv, Koti, Ali and the entire TA Digital team to our group.”

Bynder Acquires GatherContent

Bynder, a digital asset management company, has acquired GatherContent, a content operations platform. The move has been made so Bynder can expand its footprint in the digital ecosystem. 

“When Bynder looked at ways we could further expand our footprint and enable our customers across the entire creation and distribution lifecycle, GatherContent rose to the top,” said Bob Hickey, CEO of Bynder.

Brandwatch Acquires Paladin

Brandwatch, a social suite, has announced it has entered into an agreement to acquire Paladin, an influencer marketing platform. 

"We are thrilled to be joining Brandwatch, bringing together their best-in-class social intelligence tools with our expertise in influencer marketing," said James Creech, Co-Founder and CEO of Paladin.

"Finally, global marketers can access a complete solution for social media management and influencer activations, backed by deep audience insights."

CrafterCMS Announces Second Round of Financing

CrafterCMS, an open-source headless CMS, has announced a second round of funding from Lighter Capital, which originally invested in CrafterCMS in 2019. 

Level AI Raises $20 Million

Level AI, which offers AI-driven technology that supports contact centre solutions, has announced ne product features along with a $20M Series B financing round. 

Neeraj Agrawal at Battery Ventures, which led Level AI's Series A financing round, also led the $20 million Series B financing round. Existing investors ENIAC and Village Global also participated. Level AI has now raised $35 million.

Phrasee Announces Real-Time Language Personalization to Automate CX

SaaS platform Phrasee, which uses artificial intelligence to promote customer experience, has announced new AI-powered capabilities. 

The development focuses on real-time language personalisation, a type of hyper-personalisation that is unique to each customer. 

Stensul Partners With Pardot

Stensul, a platform for collaborative email creation, has announced a multifaceted integration with Pardot, Salesforce's marketing automation platform. The move will simplify and speed email creation and collaboration dramatically. 

"The Stensul + Pardot integration opens the door for users of Pardot to create and collaborate on emails and email templates directly in our Email Creation Platform and then easily deploy those emails from Pardot. B2B marketing teams will be able to get to market faster and deliver higher performance when using Stensul and Pardot together," said Noah Dinkin, Stensul's Founder and CEO.

SpringServe Partners With SXSW

Ad serving platform SpringServe has entered into a partnership with SXSW to provide improved ad experience on SXSW TV apps and online. 

With this new collaboration, SpringServe’s ad serving and inventory management aims at streamlining the monetisation of SXSW content online and through SXSW TV apps.

MarTech News Round-up – over and out.

Have you got some martech news you think we should be shouting about? Let us know at hello@martechalliance.com for a chance to be featured. 

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