Resources Hub

Watch on-demand: Improve your marketing strategy with insights from top CMOs in the on-demand session, The State of MarTech & Marketing Operations in 2023/24. Explore the latest trends and gain a..

Watch on-demand: From Traditional to Market Leading: A Traditional, Data-First Blueprint - South Western Railway

Catch our latest MarTech WebSesh on-demand to learn how you can use data and technology to deliver amazing customer experiences and a superior CX strategy. 

Watch on demand: 30 minute online presentation followed by a 15 min speaker Q&A. 

Watch on demand: 30 minute online presentation followed by a 15 min speaker Q&A. 

Watch on demand: 30 minute online presentation followed by a 15 min speaker Q&A. 

Watch on demand: 30 minute online presentation followed by a 15 min speaker Q&A. 

An overview of what makes the perfect data story cocktail. A focus on empathy.

SUPERNOVA: Centralised Data Platforms blow sh*t up at The Economist

Christine Bailey discusses the importance of using data to enhance our storytelling. Smart marketers blend data and insights to enhance creativity and storytelling. 

We are moving away from a one size fits all platform to catering for new and diverse platforms. 

8 Step Campaign Framework to creating a powerful marketing campaign. 

Maria Reyes, Marketing Director at Bauer Media talks about voice technology and how she ended up doing voice for Bauer.

The journey of implementing  a MarTech stack and the effect that has had on the company.

Carlos Cantu speaks about what Twitter has to offer for brands. 

A look into modern marketing and the effect of data on marketing. Creative teams are having to use data to reach the right audience. They need to provide maximum integration for happy collaboration..

Mine big data for high quality small business owners and surround them with an automated, immersive omnichannel experience to increase awareness, preference and conversion. 

Nina Bennet talks about building a dream team, what they have learned along the way and what's next.

This video looks at the link between storytelling and data. Why emotional data is the answer to technology, time and trust. 

How to reach a global audience, using the MarTech Alliance's 4Ps

20% of keywords never generated a conversion. This represents 22% of our spend in 2019 for paid search. This presentation looks at how to increase spend on advertising effectively. 

This presentation looks at geeking out on developing a customer-centric product. Talking about how to address the customer needs and understand the customer problems to create the right experience. 

A 3 people panel discusses the excitement of MarTech and the process of getting the best for a business 

Fabio talks about the importance of having an agile approach to marketing.

Putting the customer at everything you do and the use of data for good.

Email is the central strategy where customer engagement is built. Its the core thread, this presentation investigates the process of this. 

Understanding why money spent on advertising is wasted, a look into return on investment and AI. 

Carlos talks about the change in learning and Martech. 

Moni talks about the role of marketing operations and how to have a philosophical approach to operations. 

This discussion looks at peoples behaviour right now and what is going to be permeant and what is temporary. 

The future is faster than you think. This talk looks at the fact people have no idea how fast things are changing

A talk at AntiConLX Global by Jeff Eckman, CEO of Blue Green Brands 

An unprecedented number of unexpected circumstances have occurred. A perfect storm has completely changed the way companies operate in just a few months. 

The effects of 2020 on marketing and how to start a new marketing plan from scratch. 

The MarTech ecosystem still has space for growth. 

Trends in marketing automation and lead generation in this year and the whole decade. 

How to understand consumer behaviour, Flavilla looks at the effects of different elements such as emotions and sensory marketing on purchasing behaviours. 

John talks about the challenges presented by search, opportunities that have come around by change and ways ahead. 

How to better understand your customers and then sources of influence. 

This presentation looks at the recipe of success. 1. Vision and Strategy, 2. Data, 3. Process, 4. People and 5. Technology.

How social media can support your marketing in a post GDPR world

Look at how a CDP can help us understand the customer experience and benefit your company. 

This video looks at the power of AR, why the camera matters, the 3C's of camera marketing and creating scalable AR from home.

A look into global technology channels and the millions of companies in the ecosystem.

A presentation by Jamie about setting out to reach measurability of marketing in a complex, long-sales-cycle, enterprise B2B setting. 

A presentation on marketing operations and how the industry is constantly growing and changing. He discusses how to achieve success and how your team can grow influence and impact and how to stand..

Decoding the DNA of your ICP. A look at a case study, methodology and takeaways. 

The secrets behind how Larry blew up his Instagram 

This presentation looks the 5 not so obvious tips to improving your marketing automation. For instance, Tip 1: Track Data Source. 

The great webinar bonanza. A look into what we've learnt from the events of 2020.

Alina talks about how companies still struggle to get the most out of their technology. 

Why Diversity shouldn't be a buzzword or a KPI. The importance of diversity in the industry and how the industry can progress. 

A talk about marketing operations and how organisations are now seeing how important marketing operations are.

How to use agile principals and practices to work more effectively in crazy times of change.

Most marketers run into issues when trying to grow their existing stack. This presentation discusses how we can do better under pressure. This can be an opportunity to get the most out of your..

An inclusion marketing event; a 4 people conversation. An insight into diversity in the marketing industry.

A look into the change in buyer behaviour. B2B buyers now prefer to buy online when they have made a decision. 

This interview discusses the book Indistractable and how to stay focus in the pandemic and non-pandemic time. It looks at the main distractions and how to focus away from them.

This presentation looks at data privacy and how you can manage your data privacy.

An agile approach to trend and audience intelligence. Combining conversational and behavioural data to help understand audiences. 

A better understanding of AI technology and how they can be used.

AI is set to be the most disruptive force in marketing for the next 10-20 years. It will be part of the whole marketing ecosystem in the near future. It will impact every part of the business.