DAM stands for Digital Asset Management and it pretty much does what it says on the tin: It’s a piece of software that helps you manage all your digital assets. Our latest guide explains more.

This eBook will help forward-thinking marketers develop the business case for leveraging a platform that harmonizes all customer data, from whatever touchpoint into a single source of truth where..

Making sure your brand is current, clear, and consistent across all media channels has become a frantic race to keep up with ever-changing technology. The best way to “Keep Calm and Brand On” is by..

Come make friends with Frans - the founder of Martech Tribe, all round CX genius. In his webinar 'AntiConLXDialUp: Driving your martech maturity - How to achieve journey orchestration excellence', we..

How to align branding and marketing to face present-day challenges in an agile way

I pitched this article to my manager and one of the words I used in my provisional title resulted in me hearing him swear for the first time. On reflection, I am ashamed of the word I used. It’s..

Website Experience Trends That Are Shaping Online Retail

Uncover the latest website experience trends and some key areas for improvement.

Email has long had an excellent reputation for delivering in terms of ROI, but in a new report, just 47% of marketers rate it as an effective channel. 

This is one of the findings from Gartner’s..

Email is a key communication channel for businesses to engage with customers. And those emails often contain a lot of information about the products and services being provided - so how can you use..

Things are beginning to return to normal in regard to life post-Covid. Nonetheless, many of the changes in life that the pandemic introduced through necessity are here to stay.

More and more..

London Customer intelligence company Acxiom, whose data-driven solutions create business growth by enabling better customer experiences, today announced that Acxiom Real Identity will be seamlessly..

Now, we don't mean you should send the CEO of your biggest account a viral video of a baby giraffe walking around. Actually, that might just work- baby giraffes are very, very cute. The CEO has..

An agile approach to trend and audience intelligence. Combining conversational and behavioural data to help understand audiences. 

It's been a while since we've provided an update on email benchmark trends in light of the pandemic and the ever-evolving situation that has unfolded over the last 16 months.

BIMI sounds like the plucky little robot from a Sci-fi film. He's travelled all the way from his factory to save the Earth's last copy of Permission Marketing by Seth Godin. What a hero. 

BIMI..

AI is set to be the most disruptive force in marketing for the next 10-20 years. It will be part of the whole marketing ecosystem in the near future. It will impact every part of the business. 

This video looks at the link between storytelling and data. Why emotional data is the answer to technology, time and trust. 

How to reach a global audience, using the MarTech Alliance's 4Ps

20% of keywords never generated a conversion. This represents 22% of our spend in 2019 for paid search. This presentation looks at how to increase spend on advertising effectively. 

This presentation looks at geeking out on developing a customer-centric product. Talking about how to address the customer needs and understand the customer problems to create the right experience. 

Email is the central strategy where customer engagement is built. Its the core thread, this presentation investigates the process of this. 

Understanding why money spent on advertising is wasted, a look into return on investment and AI. 

The future is faster than you think. This talk looks at the fact people have no idea how fast things are changing

A talk at AntiConLX Global by Jeff Eckman, CEO of Blue Green Brands 

The effects of 2020 on marketing and how to start a new marketing plan from scratch. 

How to understand consumer behaviour, Flavilla looks at the effects of different elements such as emotions and sensory marketing on purchasing behaviours. 

John talks about the challenges presented by search, opportunities that have come around by change and ways ahead. 

How to better understand your customers and then sources of influence. 

We all know what CX is here. Most of us know what EX is too. But do we know what ROX is? The chances are that knowing the term Return on Investment shortens to ROI, then you can work out that ROX..

This video looks at the power of AR, why the camera matters, the 3C's of camera marketing and creating scalable AR from home.

The secrets behind how Larry blew up his Instagram 

The great webinar bonanza. A look into what we've learnt from the events of 2020.

We are moving away from a one size fits all platform to catering for new and diverse platforms. 

8 Step Campaign Framework to creating a powerful marketing campaign. 

Maria Reyes, Marketing Director at Bauer Media talks about voice technology and how she ended up doing voice for Bauer.

The journey of implementing  a MarTech stack and the effect that has had on the company.

Carlos Cantu speaks about what Twitter has to offer for brands. 

 Oh thank goodness, the robots are fighting among themselves. I was so worried they'd turn on us instead. Wait, what, they've teamed up in an unstoppable alliance? NOOOOooo!

Recently, AI and ML..

Online retailers need to work hard to match the levels of experience expected by customers, according to a recent report. 

The report, Website Experience Trends That Are Shaping Online Retail, was..

ABM this. ABM that. Seems like all everyone does is talk about ABM. But it's for good reason. I mean ABM doesn't stand for awesome, brilliant marketing for nothing. Wait, what, it doesn't mean that?

Running a successful, always-on demo program with webinars can help boost a brand, engage audiences and help organizations identify and qualify leads that are actually a suitable fit for your service.

You've got three twigs, a roll of duct tape, and a handful of pushpins. Now, build your email list. C'mon, you were in the Scouts. You've got five minutes. 

Hey you. How're you doing? I've bought you those chocolates you like. Yep, the ones with the orange cream in. Well, each to their own, right? Look what I've got - yep, it's a replica of the teddy..

In the last year, event planners have had to pivot their entire strategy to digital, unlocking a more dynamic, personalized experience while reaching a much larger audience than possible with..

Regardless of what industry you are in, it's a well-established rule that around 80% of a company's revenue comes from 20% of its customers.

Discover everything you need to know to get started with video marketing, from developing a strategy and determining what video types to make to distributing and analysing your content.

Personalised cookies involve those giant Millie's ones with the name "DAVE" on it. Cookies without personalisation is a whole new kettle of fish.

A recent survey from McKinsey found that 90% of..

Follow every step you need to create a successful video marketing strategy, including goal setting, budgeting, establishing responsibilities, and more.

Unfortunately, we will not be answering questions on how to get the coveted 'marketing_rockstar420@gmail.com' address in this article. Although, I can put you in contact with a guy who can get you..

As marketers, we know that creative content is a powerful way to tell our brand stories and generate leads, but marketing isn't only about getting your products or services in front of as many eyes..

Turns out Intelligent Time is not when you drink 5 Red bulls, eat a handful of Skittles, and go into your High School Geography exam. That's called The Big Brain Event and it's a completely different..

The B2B marketing world is abuzz with hybrid events, an event format promising to meld together the best elements of physical and virtual events.

Ding ding ding! The ref asks for a fair fight. Influencer steps out the red corner. Affiliate steps out the blue corner.

Affiliate stops to take a selfie. Influencer does a sponsorship announcement..

From Dallas to Denver, Rogers to Rayleigh, Boulder to Baton Rouge, Torchy's Tacos has been fuelling fiery foodies with damn good tacos for over 15 years.

In 2021, more organizations are shifting towards an ABM program, and we're seeing marketing and sales departments work closer together.

As a rule you should really avoid your inbox on Black Friday. Just the amount of ⏰clock emojis⌛ is enough to send anyone into a tailspin. 

All you have to do is take a gander at my inbox this..

Webinars provide information to investors, prospects and customers, but they're also excellent tools for employee education. And, best yet, they can do so in a fun, entertaining and well-designed..

While customer acquisition and marketing initiatives to generate new customers is important, customer retention of existing high-value customers is key. If you are focusing most of your marketing..

A spam trap is not just when you get your hand caught in a tin of processed, canned meat. I mean, it is an equally unpleasant situation, but one is a little more present in marketing than the other...

Behavioural marketing isn't just being nice and polite in your campaigns. Please, sir, buy our product. Please and thank you. So very kind of you. In fact, people would probably find that..

Big changes are coming to theON24 Platformthis month and first on the list are updates toON24 Engagement HubandON24 Target.

This field borrows heavily from the agile software development framework, which was popularized by the 2001 Manifesto for Agile Software Development. Agile software development emphasizes..

If you're a seasoned demand generation marketer, you've probably felt burned by content syndication programs at some point or another. And while content syndication has long been a critical channel..

Marketing legend Seth Godin joins us on the virtual stage for a 30 minute Q&A. Catch the action on-demand.

According to a study conducted by Loyalty One, 94% of customers who received a surprise gift or special recognition felt more positive about the sending company and 34% of customers gave the brand..

Ad blockers are widespread these days and are used by many users. Today, 42.7% of internet users worldwide report using an ad blocker.

You've finally crafted the perfect email. It's pure art - how have you managed to match that Schitt's Creek gif so perfectly to the bullet points?! But wait, what's that? Someone's unsubscribed?..

Gamification as an industry, it's grown significantly over the last few years, and is predicted to grow even further.

Who are the winners and losers in the Super Bowl advertising space? Here's some statistics and trends to help you figure it out.

Watch on demand: 30 minute online presentation followed by a 15 min speaker Q&A. 

Some key email marketing statistics and trends for 2022. 

Every year, brands craft April Fool's campaigns. It offers an opportunity to communicate a light-hearted subversion of their brand image, entertaining their current community, whilst gaining..

Some key Data and Privacy marketing statistics and trends for 2022. 

Watch on demand: 30 minute online presentation followed by a 15 min speaker Q&A. 

How it started....how it's going...

The use of IoT in marketing is about thinking outside the box and offering services in a valuable way for the customer irl.

The algorithms of the biggest social media platforms are constantly changing. As the priorities of these companies shift, the strategies of content creators will need to as well.

TikTok is expected to reach a whopping 84.9M users by the end of 2022. On top of this, as of April 2022, almost half of TikTok users in the U.S were a young demographic, being between 18 to 34 years.  

As a learning business, we get to meet all sorts of marketers who want to keep upgrading with us. 

As uncertainty rises worldwide, brands can reassure consumers through personalisation

With Creator Coins, influencers will be able to craft their own type of cryptocurrency, with which they can build fan engagement. 

Could you tell if an article was written by AI? Many marketers are concerned and excited by the future of content creation, from art to articles, and everything in between.

Just 48% of consumers say that "brands appear genuine about what they say and stand for", and it's only getting worse. So, are brands dead?

A recent article published by Forbes estimates that as much as 60% of marketers believe that AI and machine learning will completely change how they create content. So, what tools can you use, you..

Social media platforms, and the demands of their users, are continuously evolving, updating, and shifting. So, marketers need to be constantly aware of the changes in order to remain on the feeds,..

Content AI is becoming increasingly popular as a way to streamline content creation. From chatbots to automated content generation, there are endless possibilities for improving the efficiency of..

 Businesses are increasingly turning to WhatsApp to engage with their customers in an informal, conversational way. It's a win for both consumers, who seem comfortable receiving communications from..

The global QR Code Labels Market size is projected to reach $1268.1 million by 2026, from $916.7 million in 2020. And it doesn't seem to be slowing down.