Resources Hub

It's our goal at the LXA to help make marketing technology simple…or at least simpler! What follows in our 4Ps of Marketing Technology guide, will provide you a practical framework for doing exactly..

A lot of change can unfold in the transformative digital world over the course of a year - we don’t have to look much further than the progression of the Marketing Technology Landscape to be reminded.

In this guide, we will explore the key components of effective sales enablement and efficient sales operations, and provide practical advice for those looking to implement a sales enablement strategy.

LXA's State of Data-Driven Marketing & Advertising 2023 Report looks at some key issues and trends around data-driven marketing.

LXA's State of Data-Driven Marketing & Advertising 2023 Report looks at some key issues and trends around data-driven marketing.

This report looks at the current state of B2B digital event experience, highlighting the continuing role of virtual events in B2B marketing.

This report looks at the current state of B2B digital event experience, highlighting the continuing role of virtual events in B2B marketing.

LXA's 2023 Predictions for Martech, Salestech and Nexttech looks at some key trends across marketing and sales that we expect to play out in 2023.

This report looks at the capabilities of DAMs and key benefits. Sponsored by Adobe

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one being finding the skills and talent needed to drive martech..

Explore the four phases of the maturity curve that companies ascend as they build out their marketing analytics capabilities with 'Moving from Basic to Advanced Marketing Analytics' the interactive..

Artificial Intelligence (AI) is currently one of the biggest trends in marketing, with the prominence of tools like ChatGPT making its appeal more mainstream and accessible. We’ve created this..

Download this eBook to learn about the three main benefits to simplifying your tech stack and avoiding tool fatigue across your digital teams.

Learn why digital evolution is the key to success in the 2020s and beyond by reading From Digital Transformation to Digital Evolution: Survival of the quickest - a new report exploring digital..

Video is an effective marketing tactic for building brand awareness, educating potential customers about products and audience building.

Martech strategy isn't easy, and it takes a lot of planning, and the right process to invest in the marketing technology that works for you. 

This report, produced in association with ON24, is a fantastic opportunity for you to delve deeper into B2B digital experience.

There's been an explosion of the digital, which has given consumers so many choices. They now have the flexibility to choose the channel of their, well, choice. They can research at home, or receive..

SUPERNOVA: Centralised Data Platforms blow sh*t up at The Economist

Decoding the DNA of your ICP. A look at a case study, methodology and takeaways. 

Website Experience Trends That Are Shaping Online Retail

Uncover the latest website experience trends and some key areas for improvement.

In this extensive eBook we cover the 2021 B2B marketing landscape, the growth of the experience economy, review the complex B2B buying process and give advice on adapting & advancing your B2B..

This report uncovers that there is a direct relationship between the areas invested in by businesses, and the customer experience offered to their customers. The businesses focusing on linking on and..

Simply using a salestech tool isn't going to make anyone a natural-born salesperson. The tech can't replace the fundamentals of great salespeople and good processes, but by God can it supercharge..

DAM stands for Digital Asset Management and it pretty much does what it says on the tin: It’s a piece of software that helps you manage all your digital assets. Our latest guide explains more.

The APAC Marketing Technology Landscape Supergraphic 2020

Inspired by the one and only Scott Brinker, we have poured over teeny tiny logos, checked and rechecked classifications, laughed, cried and cried a little more in order to bring you the MarTech..