Featured
Martech-Report-22-23

The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

DOWNLOAD

Learning Hub

  • 60796929151
  • 62076630095
  • 62076630094
  • 60796929155

State of Sales Enablement 2022/23

Sales enablement continues to evolve as a function and ecosystem within organisations of all sizes, as businesses align their sales content, training and operational activities to business..
Resource

The State of Martech Report

This report is a fantastic opportunity for you to delve deeper into the very latest marketing technology trends. 

Resource

A Guide to Martech Effectiveness

Marketing technology has become essential to marketers over the past decade. However, many marketers still see technology as the exclusive domain of IT, with key decisions on tech selection taking..
Resource

How a DAM can improve content ROI

A guide to digital asset management platforms and the content challenges they can solve

The State of CX 2022

Based on a survey of 200 CMOs across UK & Europe, The State of CX 2022 report presents the latest key trends and insights in customer experience today and reveals how you can achieve CX excellence at..

Periodic table of Martech and Marketing Operations

The Periodic table of martech and marketing operations contains a five stage process for looking at your organisation's marketing technology strategy.
Resource

Marketing Attribution Best Practice Guide

Overview of marketing attribution platforms, and what they can offer to marketers
Resource

Social Media Management Buyer's Guide

Social media has come a long way since its first incarnation as forums and message boards.  
Resource

SalesTech Buyer's Guide (2nd edition)

Salestech is where sales and technology meet. 
Resource

Journey Orchestration Engines Buyer's Guide

Customer journey orchestration bridges the gaps between teams and touchpoints to actively manage the customer journey
Resource

Workflow Management Best Practice Guide

In this guide, we’ll take a deep dive into the growing market of workflow management tech. We’ll focus on what it is, how it works, and why now is a good time to invest in a robust workflow..
Resource

SEO Technology Buyer's Guide

In this guide we’ll examine the SEO technology tools which help businesses of all sizes manage the different aspects of their SEO strategy. 
Resource

Marketing Operations Best Practice Guide

It looks at the purpose of the marketing ops role, why it has become more important , how marketing ops teams are structured, and the responsibilities of the function.
Resource

Low Code/No Code Best Practice Guide

We’ll talk about how low-code and no-code can help marketers do their jobs better and we’ll outline some considerations in terms of how low-code and no-code solutions
Resource

Headless and Hybrid CMS Platforms Buyer's Guide

Contextualise the challenge facing marketers with regard to content management and offer guidance in terms of how to overcome this challenge via the deployment of headless and hybrid content..
Resource

Data Privacy Best Practice Guide

We’ll outline the key issues around data privacy that marketers need to understand. This will include an examination of trends around data privacy and implications for the collection and management..
Resource

Video Marketing Buyer's Guide

Video is an effective marketing tactic for building brand awareness, educating potential customers about products and audience building.

Resource

ABM Best Practice Guide

Account-Based Marketing (ABM) has grown in popularity over the past few years, as marketers realise the effectiveness of a more focused alternative to other marketing approaches. 
Resource

How Headless Commerce Improves the Customer Experience

In increasingly competitive markets, customer experience (CX) can be the key differentiator for consumers. In a digital-first world where customer journeys are complex, providing the best possible..

2022 Global Customer Engagement Review

Download the review to discover the biggest trends shaping customer engagement in 2022, and dive into the exclusive data insights that will help you tackle today’s business challenges.

2021 Trends & 2022 Predictions for Martech and Marketing

2021 was a year during which the Martech industry grew rapidly, with the marketing technology market now worth $344.8bn globally, and this growth is set to continue during 2022.
Resource

Financial Times: A Case Study in Martech Strategy

Martech strategy isn't easy, and it takes a lot of planning, and the right process to invest in the marketing technology that works for you. 

EBook: B2B Digital Experience

This report, produced in association with ON24, is a fantastic opportunity for you to delve deeper into B2B digital experience.

DXP Buyer's Guide

To understand why a Digital Experience Platform (DXP) is important, first we have to define what digital experience is. Clearly, every one of us has experienced an interaction with a brand or another..
Resource

AntiConLX Global 2021: Vodafone's 'Always on' Marketing

There's been an explosion of the digital, which has given consumers so many choices. They now have the flexibility to choose the channel of their, well, choice. They can research at home, or receive..

Case study: The economist martech strategy

SUPERNOVA: Centralised Data Platforms blow sh*t up at The Economist

Video

The science & the sales of ABM - Decoding the DNA of your ICP (ideal customer profile) to enable sales excellence

Decoding the DNA of your ICP. A look at a case study, methodology and takeaways. 

Video

The State of B2C Data-Driven Marketing Research Report - German Edition

Website Experience Trends That Are Shaping Online Retail

Website Experience Trends That Are Shaping Online Retail

Uncover the latest website experience trends and some key areas for improvement.

What, Why, How of How of Growth Hacking

Our guide to growth hacking, looking into growth techniques with examples and best practices.

The State of B2C Data-Driven Marketing Research Report

B2B Marketing Trends & Evolution 2021

In this extensive eBook we cover the 2021 B2B marketing landscape, the growth of the experience economy, review the complex B2B buying process and give advice on adapting & advancing your B2B..

2021 CX Trends & Insights Research Report

2021 CX Trends & Insights Research Report

 

Delivering exceptional customer experience is the key to remaining competitive in 2021 and beyond. 

Abbvie Transforms In-person Events Digitally To Drive Ongoing Engagement

Read our case study to see how Abbvie Transforms In-person Events Digitally To Drive Ongoing Engagement

What, Why, How of Marketing Stack Management

A lot of change can unfold in the transformative digital world over the course of a year - we don’t have to look much further than the progression of the Marketing Technology Landscape to be reminded.

Resource

The 2021 SalesTech Landscape has Landed

Nancy Nardin and her trusty team at Smart Selling Tools have just released the 2021 SalesTech Landscape for the world to see.

What, Why, How of Salestech

Simply using a salestech tool isn't going to make anyone a natural-born salesperson. The tech can't replace the fundamentals of great salespeople and good processes, but by God can it supercharge..

Resource

CDP Buyer's Guide

DP Buyer Guide

Your step by step guide to Customer Data Platforms

 

Resource

What, Why, How of Digital Asset Management (DAM) Systems

The What, Why, How of Digital Asset Management (DAM) Systems

Buyer Guide: Your step by step guide to Digital Asset Management Systems

 

Resource

How to Write the Business Case for Your Digital Transformation

Planning digital transformation for your business next year? It’s time to prepare! Read this article to find out how to write a compelling business case for your digital transformation.

CDP Directory

UK MarTech Landscape 2020

Resource

Reachdesk Case Study - test IO

test IO needed a tool to create a scalable and streamlined DM strategy. Reachdesk has enabled test IO to add DM to their Outreach sequences so that hyper personalised sends can be made within their..

APAC MarTech Landscape 2020

The APAC Marketing Technology Landscape Supergraphic 2020

Marketing Transformation Helps Schwab Drive Marketing-Qualified Leads

Marketing transformation helps Schwab Advisor Services drive marketing-qualified leads and close deals worth over $100MM+

IKEA Uses Data Intelligence to Prepare for Multi-channel Growth

Click to find out how Adverity helped IKEA create an easier and more streamlined way to collect and store data.

Automated Data Integrations Case Study

Click to find out how Adverity improved MediaCom's efficiency in client reporting & analytics by a whopping 75%.

UK MarTech Landscape 2019

Resource

What, Why, How of Marketing Technology - 4Ps of martech

It's our goal at the LXA to help make marketing technology simple…or at least simpler! What follows in our 4Ps of Marketing Technology guide, will provide you a practical framework for doing exactly..

Resource

2018 UK MarTech Landscape Download

Resource