The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.


Martech M&A Activity Slows in 2022

After several years of growth in Martech M&A activity, including 95% growth during 2021, the market has been more subdued in 2022. 


Martech M&A Activity Slows in 2022

2023 Predictions for Marketing and Sales Technology

Integrate and 6sense Announce ABM Partnership

Growth Hacking: It's All About the Process

How are Marketers Measuring Martech?

CMOs Plan to Increase Martech Spending in 2023

Martech Stats and Trends for 2022

Global Martech and Salestech Industry Worth $509.8bn in 2022

The Ultimate A-Z of Growth Hacking

Deb Wolf Precision Demand Marketing Q&A

Martech M&A Activity: Q2 2022

AntiConLX Global 2022 - Attack the Beast: Why and How to Automate Manual Marketing Campaigns

AntiConLX Global 2022: Steven Bartlett on Web3 – The Greatest Technological Shift of our Lifetime?

AntiConLX Global 2022 - Benchmark and Make Strides in Your Marketing Automation Maturity

AntiConLX Global 2022 - The State of Customer Experience 2022

AntiConLX Global 2022 - How Nespresso Humanises the Digital Customer Experience

AntiConLX Global 2022 - How SalesTech Can Help You Close More Marketing Pipeline

AntiConLX Global 2022 - The Power of Emotion in Personalisation

AntiConLX Global 2022 - Four Areas That Will Turn Your Content Strategy Into A Growth Engine

AntiConLX Global 2022 - A Consent-Driven Data Model: The What, The Why, and The How

AntiConLX Global 2022 - Building and Scaling Your Brand Identity in a Digital World

AntiConLX Global 2022 - How to Future-Proof Your Martech Stack

AntiConLX Global 2022 - Content is Dead. Long Live Content Experiences

AntiConLX Global 2022 - Your Data Investment: Are You Failing to Maximise your Marketing ROI?

AntiConLX Global 2022 - Doing More with Less: How to Structure Your Team When you Can't Hire Anyone

AntiConLX Global 2022 - Delivering Meaningful Engagement Using First Party Data

AntiConLX Global 2022 - Marketing in a Cookieless World

AntiConLX Global 2022 - Five Martech Trends to Know if You Want to Invest in Martech

AntiConLX Global 2022: 5-Step Guide for Improving Sales and Marketing Communications in a Digital World

Elon Musk Puts Twitter Purchase on Hold Due to Fake Account Concerns

WPP Results Show That Martech Is Key to Agency Growth

Elon Musk Buys Twitter for $44bn

Martech M&A Activity Continues to Grow in Q1 2022

With a 9% Stake, is Elon Musk Planning to Acquire Twitter?

Google Announces Plans to Phase Out Universal Analytics by 2023

NFTs Coming Soon to Instagram: Zuckerberg

AnyRoad Raises $47M in Series B Funding Round

SEO Platform BrightEdge Acquires OnCrawl

IAB Europe's Cookie Consent Framework Breaches GDPR Rules

Microsoft Acquires Activision in $68.7bn Metaverse Move