Key findings from Hightouch's 384-marketer data report, explored in our latest AntiCon DialUp.

Marketing has more technology at its disposal than at any point in history. Scott Brinker's martech landscape now tracks upwards of 15,000 tools. AI is being bolted onto practically everything. And yet, when Hightouch surveyed 384 marketers for their latest data report, 74% named tooling as their single biggest pain point.