State-of-Martech-2023-24—Guide - Transparent - Cover

The State of Martech & Marketing Operations 2023/24

With marketing technology now central to marketing strategy, CMOs face a number of challenges as they look to improve the customer experience. 

These challenges involve finding the right skills and knowledge to improve martech maturity, proving ROI of martech investment, tech selection, and keeping up with a changing technology landscape. 


Marketing & Tech Book Club: Delusions of Brandeur by Ryan Wallman

digital transformation course with tom goodwin

Welcome to our first episode of the Marketing & Tech Book Club 2020! This time Carlos caught up with Ryan Wallman, doctor turned creative copywriter to chat about his book Delusions of Brandeur.

Ryan and Carlos cover:

  • Calling out the BS in the marketing industry
  • Advice for starting a career in marketing
  • How to find balance between marketing fundamentals and new industry channels
  • Favourite one liners in the book
  • The bizarre world of LinkedIn

RELATED: Ep #22 Be More Pirate By Sam Conniff

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