The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.


Marketing & Tech Book Club: Be More Pirate by Sam Conniff

Welcome to the latest episode of the Marketing & Tech Book Club! This time Carlos caught up with Sam Conniff, author of Be More Pirate.

HubSpot Video

Sam and Carlos cover:

  • Being a 'professional rule breaker'
  • Modern day pirates like Malala Yousafazi, Elon Musk and Chance the Rapper
  • Taking your own medicine, how Sam used the pirate methodology to launch his book
  • You're nobody until you have an alliterated framework
  • Aligning risk with data

RELATED: Ep #21 The Infinite Game By Simon Sinek

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