The State of Martech Report

AI is no longer a nice-to-have — it’s the engine powering the next generation of marketing performance. From composable stacks and contextual data to AI agents and agentic automation, the 2025 State..

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Report: State of AI Marketing & Sales

With increasing investments in AI-driven strategies, businesses are transforming how they engage customers and drive ROI, while overcoming challenges in talent acquisition, data management, and..

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Driving Agency Growth in 2024: The AI, Data, and Martech Industry Overview

Discover how martech and AI are driving agency growth in 2024. Explore key trends, challenges, and opportunities for marketers and agencies in the evolving landscape of data and technology.

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Marketing Capabilities Excellence: Developing & Delivering Your Marketing Capability Program & Academy

A guide to assessing marketing capabilities, planning and delivering a capability program and academy.

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Marketing & Sales Technology Predictions

The latest marketing, sales and technology trends for the year ahead, looking at data challenges faced by marketers, the growth of AI, and more.

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Digital Sales Transformation 2023/24 UK

While technology has redefined the way we connect and do business, the essence of genuine human interaction sometimes seems lost amidst the screens and algorithms. It’s easy to reminisce about the..

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Digital Sales Transformation 2023/24 USA

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Marketing Data Transformation

Our Marketing Data Transformation report, produced in association with MetaRouter, takes a deep dive into the current marketing data landscape, exploring market trends, and the challenges that..

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The State of Data Privacy and Trust in Marketing 2023

The State of Data Privacy and Trust in Marketing report produced in association with OneTrust, examines the challenges that marketers face, and how they can build and maintain customer trust.

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The State of Martech & Marketing Operations

The State of Martech & Marketing Operations examines the technology challenges organisations are facing, through a survey of CMOs. The industry continues to grow, and maturity levels are improving,..

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State of Sales Enablement, Operations and Technology 2023/24

The State of Sales Enablement, Operations & Technology examines how organisations are adopting sales enablement strategies to deal with a more digital, and more complex, sales process. While..

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Sales Enablement & Sales Operations Best Practice Guide

In this guide, we will explore the key components of effective sales enablement and efficient sales operations, and provide practical advice for those looking to implement a sales enablement strategy.

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AI-Powered Personalisation: Driving Transformation with your CMS

Whether an organisation is beginning the process of digital transformation, or looking to take their online presence and customer experience to the next level, a strong digital foundation can be the..

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The State of Data-Driven Marketing - Middle East Edition Edition

LXA's State of Data-Driven Marketing & Advertising Report looks at some key issues and trends around data-driven marketing.

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The State of Data-Driven Marketing

LXA's State of Data-Driven Marketing & Advertising Report looks at some key issues and trends around data-driven marketing.

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The State of B2B Digital Event Experience

This report looks at the current state of B2B digital event experience, highlighting the continuing role of virtual events in B2B marketing.

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The State of B2B Digital Event Experience - US Edition

This report looks at the current state of B2B digital event experience, highlighting the continuing role of virtual events in B2B marketing.

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2023 Predictions for Martech, Salestech and Nexttech

LXA's 2023 Predictions for Martech, Salestech and Nexttech looks at some key trends across marketing and sales that we expect to play out in 2023.

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How a DAM Can Significantly Improve Content Creation Workflows and Increase ROI

This report looks at the capabilities of DAMs and key benefits. Sponsored by Adobe

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State of Sales Enablement & Operations

Sales enablement continues to evolve as a function and ecosystem within organisations of all sizes, as businesses align their sales content, training and operational activities to business..

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A Guide to Martech Effectiveness

Marketing technology has become essential to marketers over the past decade. However, many marketers still see technology as the exclusive domain of IT, with key decisions on tech selection taking..

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The State of CX

Based on a survey of 200 CMOs across UK & Europe, The State of CX report presents the latest key trends and insights in customer experience today and reveals how you can achieve CX excellence at your..

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Moving From Basic to Advanced Marketing Analytics

Explore the four phases of the maturity curve that companies ascend as they build out their marketing analytics capabilities with 'Moving from Basic to Advanced Marketing Analytics' the interactive..

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AI-Driven Growth Best Practice Guide

Artificial Intelligence (AI) is currently one of the biggest trends in marketing, with the prominence of tools like ChatGPT making its appeal more mainstream and accessible. We’ve created this..

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Your Guide to MarTech Tool Consolidation

Download this eBook to learn about the three main benefits to simplifying your tech stack and avoiding tool fatigue across your digital teams.

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From Digital Transformation to Digital Evolution: Survival of the quickest

Learn why digital evolution is the key to success in the 2020s and beyond by reading From Digital Transformation to Digital Evolution: Survival of the quickest - a new report exploring digital..

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2022 Global Customer Engagement Review

Download the review to discover the biggest trends shaping customer engagement in 2022, and dive into the exclusive data insights that will help you tackle today’s business challenges.

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2021 Trends & 2022 Predictions for Martech and Marketing

2021 was a year during which the Martech industry grew rapidly, with the marketing technology market now worth $344.8bn globally, and this growth is set to continue during 2022.

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The State of B2C Data-Driven Marketing Research Report

Throughout this report, we explore exactly how CMOs can uncover the barriers they face in a customer-first, data-driven ecosystem, and how they can plan for and advance their data marketing strategy.

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2021 CX Trends & Insights Research Report

This report uncovers that there is a direct relationship between the areas invested in by businesses, and the customer experience offered to their customers. The businesses focusing on linking on and..

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Your Guide to Aligning branding and marketing with creative automation

Discover how branding and marketing can be aligned to face present-day challenges in an agile way

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