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Martech-Report-22-23

The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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State of Sales Enablement 2022/23

Sales enablement continues to evolve as a function and ecosystem within organisations of all sizes, as businesses align their sales content, training and operational activities to business..
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The State of Martech Report

This report is a fantastic opportunity for you to delve deeper into the very latest marketing technology trends. 

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A Guide to Martech Effectiveness

Marketing technology has become essential to marketers over the past decade. However, many marketers still see technology as the exclusive domain of IT, with key decisions on tech selection taking..
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The State of CX 2022

Based on a survey of 200 CMOs across UK & Europe, The State of CX 2022 report presents the latest key trends and insights in customer experience today and reveals how you can achieve CX excellence at..

Marketing Attribution Best Practice Guide

Overview of marketing attribution platforms, and what they can offer to marketers
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SalesTech Buyer's Guide (2nd edition)

Salestech is where sales and technology meet. 
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2022 Global Customer Engagement Review

Download the review to discover the biggest trends shaping customer engagement in 2022, and dive into the exclusive data insights that will help you tackle today’s business challenges.

2021 Trends & 2022 Predictions for Martech and Marketing

2021 was a year during which the Martech industry grew rapidly, with the marketing technology market now worth $344.8bn globally, and this growth is set to continue during 2022.
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2021 CX Trends & Insights Research Report

2021 CX Trends & Insights Research Report

 

Delivering exceptional customer experience is the key to remaining competitive in 2021 and beyond.