Personalisation: Stats and Trends for 2022
These days it seems like personalisation is the be all and end all of providing a good CX.
Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.
As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.
Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.
As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.
These days it seems like personalisation is the be all and end all of providing a good CX.
Copyright © 2022 LXA / MarTech Alliance™ All Rights Reserved.
Company number: 10679461