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The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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Personalisation: Stats and Trends for 2022

These days it seems like personalisation is the be all and end all of providing a good CX.

Topics

Personalisation: Stats and Trends for 2022

Customer Experience: Stats and Trends for 2022

Social Video Marketing: Stats and Trends for 2022

Three Successful Examples of ABM Campaigns

ROX: Where CX and EX overlap

Four Emerging Technologies From the Gartner Radar for 2021

Five Key Trends in Events Tech

Webinar: how DAM can power engaging digital experience that build strong brands

Webinar: B2B Personalisation Perfection with Seth Godin and ON24

15 of the Best Content Marketing Tools on the Market

How to Use Technology to Improve Customer Service

Sendoso Bags $100 Million Funding in Series C Investment Rounds

Gartner Releases 2021 Hype Cycle for Digital Marketing

How Are B2B and B2C Content Marketing Different?

Why Social Listening Can Be a Valuable B2B Marketing Tactic

Who is... Darrell Alfonso?

Book Of The Month - The Practice

CDPs, DMPs and CRMs: Do I Need One (Or All Three)?

Who is Grace Beverley?

What is a Headless CMS? Explain it Simply Please!

Ten of the Worst Marketing Mistakes Ever to Grace Our Planet

How to Design an AI Marketing Strategy

Every C-Level Job and What They Do

Martech News: Weekly Round-Up 18/08/21

How to Impove Your Visual Marketing

How to make the Perfect Thumbnail for Video Selling

AI won't take your Marketing Job. Don't worry...

How and Why to build Customer Trust

What Is Foot in the Door Theory and How Should You Use It?

Five Ways to Improve Your Customer Strategy

The Fall of Internet Explorer: Where It Lost Out to Rivals

Seven B2B Marketing Trends you should know about

Four Tips to Improve Your Chatbots

Call Centres and Contact Centres: What's the Difference?

What Is Ethical AI and Is It Important?

How AI Could Be Involved in Your DX Strategy and Why

The Eight Types of Digital Marketing that You Should Know

The Role of JOE in your Marketing Stack with Apoorv Durga, PhD

How Journey Orchestration Enables Real-Time Decision Making

How to Host a Successful Webinar