The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.


Meet Carlos Doughty

Who is Carlos Doughty

carlosMeet Carlos Doughty, Chief Marketing Technologist & CEO / Founder of MarTech Alliance. And self-confessed martech nerd.

Carlos spent over a decade in marketing for a FTSE250 media company helping some of the world's largest law firms, agencies, manufacturing, financial services and media companies, as well as tech start ups.

Carlos is a regular featured presenter and has delivered a series of leading marketing & tech events across Madrid, Helsinki, Delhi to London.

He was also named 2020 Marketing Technology Business Leader of the Year (UK).

But instead of us telling you about Carlos, how about you see him in action... roll the speaker reel.

HubSpot Video

On the socials


Carlos has a strong social following of over 22k in the marketing and tech space across LinkedIn and Twitter - you can give him a follow above. 

On Stage


Carlos is an experienced speaker, having delivered keynotes as well as joining leading brands on panels as both member and moderator. 


He has presented at a series of leading marketing & tech events across Madrid, Helsinki, Delhi to London; Digital enterprise show, #MarTechFest, MarTech Nordic, The CMO Bank Marketing Briefing, MarTech India, SIPA, BIMA, DMA and more.

He is able to speak on a range of topics from marketing technology, influencer marketing, content marketing to social media marketing.

He has a unique playful delivery and presentation style which always proves both informative and engaging.

Marketing & Tech Book Club

Born from a love of reading, and learning from the world's top marketers, Carlos launched the Marketing & Tech Book Club, a podcast series, cartoons, giveaways and book reading lists for the discerning marketer.

Since it's beginning Carlos has interviewed leading heavy weights like Richard Branson, Gary Vee, Tom Goodwin, Seth Godin, Dave Gerhardt, Heather Cabot, Nancy Duarte, Sam Conniff and stacks more. 

Give them a listen 👇


Marketing Technology Landscapes

Each year, Carlos produces the UK & APAC's local Marketing Technology Landscapes. A highly anticipated infographic showcasing all martech vendor headquartered in the United Kingdom prompting thousands of downloads.


APAC Marketing Technology Landscape 2020 final

Get in touch to check availability & costs for Carlos to speak at your event.

Or opportunities to contribute to your site or podcast interview


Want to Carlos to speak at your event? Fill out the form 👇