AntiConLX Global 2022: Creativity for the Many, Co-creation for All: How to Maximise Existing Muscle and Empower Employees
Global pharmaceutical Novo Nordisk built a brand platform to draw upon the collective brain power of its 45,000 employees, democratising asset creations, engaging employees and enabling them to tell the story of the brand, improving company positioning.
In this presentation from AntiConLX Global last week, Hans Ubbe Ebbesen, Executive Advisor and Strategist and Former Director at Papirfly presents this case study of how Novo Nordisk redefined employer branding.
