Marketing & Tech Book Club
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Inspired by the one and only Scott Brinker, we have poured over teeny tiny logos, checked and rechecked classifications, laughed, cried and cried a little more in order to bring you the MarTech..
This week inMarTech:100-million-dollarinvestment for Ceros,Talkwalkeracquire Nielsen Social,subscription-based "malvertising" solutionannounced,ActiveCampaignenhancesautomation functionality
DAM stands for Digital Asset Management and it pretty much does what it says on the tin: It’s a piece of software that helps you manage all your digital assets. Our latest guide explains more.
Creating Personalised, Relevant Experience in the Digital Age. Find out what zero-party data is, why it matters, and how brands are collecting and using it with Cheetah Digital solutions, download..
This eBook will help forward-thinking marketers develop the business case for leveraging a platform that harmonizes all customer data, from whatever touchpoint into a single source of truth where..
Simply using a salestech tool isn't going to make anyone a natural-born salesperson. The tech can't replace the fundamentals of great salespeople and good processes, but by God can it supercharge..
Making sure your brand is current, clear, and consistent across all media channels has become a frantic race to keep up with ever-changing technology. The best way to Keep Calm and Brand On is by..
Customer Data Platforms (CDPs) address the need for a single customer view across data and marketing channels. Many vendors have entered the CDP space very quickly.
Come make friends with Frans - the founder of Martech Tribe, all round CX genius. In his webinar 'AntiConLXDialUp: Driving your martech maturity - How to achieve journey orchestration excellence', we..
The independent CDP Institute explains CDPs vs. DMPs, how each works, and which is best for a variety of marketing use cases and applications.
How to align branding and marketing to face present-day challenges in an agile way
This report uncovers that there is a direct relationship between the areas invested in by businesses, and the customer experience offered to their customers. The businesses focusing on linking on and..
In this extensive eBook we cover the 2021 B2B marketing landscape, the growth of the experience economy, review the complex B2B buying process and give advice on adapting & advancing your B2B..
I pitched this article to my manager and one of the words I used in my provisional title resulted in me hearing him swear for the first time. On reflection, I am ashamed of the word I used. Itâs..
Website Experience Trends That Are Shaping Online Retail
Uncover the latest website experience trends and some key areas for improvement.
Email has long had an excellent reputation for delivering in terms of ROI, but in a new report, just 47% of marketers rate it as an effective channel.
This is one of the findings from Gartnerâs..
Meet Michael Mercer, one of ON24's Account Executives based out of London! Having just joined ON24 last year, Michael has played an instrumental role in the success of the EMEA Commercial team...
Email is a key communication channel for businesses to engage with customers. And those emails often contain a lot of information about the products and services being provided - so how can you use..
Read all the latest stories in this week's martech news!
33 billion dollars. That's the annual revenue of the Coca-Cola Company from 2020.
As of January 2021, approximately $20.5 billion was invested in De-Fi. So, what is this term you've heard your 15-year-old nephew chatting about with his friends on Discord? Also what's a TikTok? Who..
Data is not only the language of computing and of business, increasingly it's the language of life, every day.
To keep employees engaged, businesses need to adapt to a digital workplace and embrace technology. Here are 5 ways to use technology for remote work.
The working world doesnât look like it used..
Things are beginning to return to normal in regard to life post-Covid. Nonetheless, many of the changes in life that the pandemic introduced through necessity are here to stay.
More and more..
Woof, it's been quite the week for Facebook. A little bit of neglecting younger users here, a little bit of worldwide outage there. I'm sure Zuckerberg's too busy in his cryo-pod or watching Squid..
Gartner recently released the Emerging Technologies and Trends Impact Radar for 2021, which looked at 23 new technologies that are predicted to take over marketing technology over the next ten or so..
By any metric, the last 18 months will be a turning point in history and the fodder of historians, social commentators and children's textbooks for decades to come.
Meet Wyatt! With over a decade of martech experience under his belt, he's got industry knowledge in bales.
In fact, he started Uber's B2B CRM practise, growing the brand into the global monolith it..
London Customer intelligence company Acxiom, whose data-driven solutions create business growth by enabling better customer experiences, today announced that Acxiom Real Identity will be seamlessly..
Now, we don't mean you should send the CEO of your biggest account a viral video of a baby giraffe walking around. Actually, that might just work- baby giraffes are very, very cute. The CEO has..
Little bit of CRM news for you today. Hold onto your hats.
Coinciding with the Virtual Inbound conference, Hubspot has announced a major upgrade of its CRM, turning its focus to three C's;..
An agile approach to trend and audience intelligence. Combining conversational and behavioural data to help understand audiences.
A better understanding of AI technology and how they can be used.
Read all the latest stories in this week's martech news!
It's been a while since we've provided an update on email benchmark trends in light of the pandemic and the ever-evolving situation that has unfolded over the last 16 months.
BIMI sounds like the plucky little robot from a Sci-fi film. He's travelled all the way from his factory to save the Earth's last copy of Permission Marketing by Seth Godin. What a hero.
BIMI..
AI is set to be the most disruptive force in marketing for the next 10-20 years. It will be part of the whole marketing ecosystem in the near future. It will impact every part of the business.
An unprecedented number of unexpected circumstances have occurred. A perfect storm has completely changed the way companies operate in just a few months.
Trends in marketing automation and lead generation in this year and the whole decade.
How to understand consumer behaviour, Flavilla looks at the effects of different elements such as emotions and sensory marketing on purchasing behaviours.
John talks about the challenges presented by search, opportunities that have come around by change and ways ahead.
How to better understand your customers and then sources of influence.
We all know what CX is here. Most of us know what EX is too. But do we know what ROX is? The chances are that knowing the term Return on Investment shortens to ROI, then you can work out that ROX..
This presentation looks at the recipe of success. 1. Vision and Strategy, 2. Data, 3. Process, 4. People and 5. Technology.
How social media can support your marketing in a post GDPR world
Look at how a CDP can help us understand the customer experience and benefit your company.
This video looks at the power of AR, why the camera matters, the 3C's of camera marketing and creating scalable AR from home.
A look into global technology channels and the millions of companies in the ecosystem.
A presentation by Jamie about setting out to reach measurability of marketing in a complex, long-sales-cycle, enterprise B2B setting.
A presentation on marketing operations and how the industry is constantly growing and changing. He discusses how to achieve success and how your team can grow influence and impact and how to stand..
Decoding the DNA of your ICP. A look at a case study, methodology and takeaways.
The secrets behind how Larry blew up his Instagram
This presentation looks the 5 not so obvious tips to improving your marketing automation. For instance, Tip 1: Track Data Source.
The great webinar bonanza. A look into what we've learnt from the events of 2020.
Alina talks about how companies still struggle to get the most out of their technology.
Why Diversity shouldn't be a buzzword or a KPI. The importance of diversity in the industry and how the industry can progress.
SUPERNOVA: Centralised Data Platforms blow sh*t up at The Economist
Maria Reyes, Marketing Director at Bauer Media talks about voice technology and how she ended up doing voice for Bauer.
The journey of implementing a MarTech stack and the effect that has had on the company.
Carlos Cantu speaks about what Twitter has to offer for brands.
Oh thank goodness, the robots are fighting among themselves. I was so worried they'd turn on us instead. Wait, what, they've teamed up in an unstoppable alliance? NOOOOooo!
Recently, AI and ML..
A chief growth officer CGO is responsible for managing a company's growth, whether measured in terms of revenue or metrics like employee engagement. A CGO's role is to to collaborate, measure, and..
Meet Kunal! UK Lead and Senior Enterprise Account Executive for Relay42, Kunal is a customer journey powerhouse.
Chatting, the most human thing to do. Have a natter with your nan. Have a discussion with your dad. Have an argument with your aunt. Have a parley with your...postman. You get the idea. So why have..
Account-Based Marketing is one of the highest-yielding forms of B2B marketing. It's not easy, but when it works, it works like nothing else before it ever could, really.
Online retailers need to work hard to match the levels of experience expected by customers, according to a recent report.
The report, Website Experience Trends That Are Shaping Online Retail, was..
Oil and water. Toothpaste and orange juice. Sales and marketing. Sometimes things just don't go together. That last one, though? That one really needs to come together.
Read all the latest stories in this week's martech news!
The Global market for marketing technology is estimated to be worth $344.8bn in 2021, a figure which underlines the huge role that martech now plays in almost every organisation.
This market size..
As consumer demands perpetually evolve, the marketer's job specification becomes ever more difficult - it's what makes it equal parts exciting and frustrating.
ABM this. ABM that. Seems like all everyone does is talk about ABM. But it's for good reason. I mean ABM doesn't stand for awesome, brilliant marketing for nothing. Wait, what, it doesn't mean that?
As a bonus for attendees of our recent MarTechFest Global event, and for anyone who is interested in martech, we're featured on the latest This Old Marketing Podcast from Joe Pulizzi and Robert Rose.
Let's cut to the chase here: if you have a hand in creating, using, or communicating branded content, you donât need us to explain why brand guidelines are necessary.
As you have likely heard (and may be stressing about), Apple really rocked the email world when they announced in June that they were planning to anonymize open activity for their email users.
Sponsored
Acquia CMO Lynne Capozzi explains why the idea of differences between B2B and B2C marketing no longer applies. We're all marketing to humans.
Thereâs no such thing as âdoing business..
There's no need to say it again. (But we will.) The COVID-19 pandemic changed the rules of B2B marketing forever. And while account-based marketing (ABM) has gained traction over the past five-plus..
Being a marketer in 2021 ain't easy as they say. As we observe our own marketing team, navigating the ongoing pandemic while shifting from in-person events to virtual wine tastings has been nothing..
Yuck! Is that your data you've left lying around? Ugh, it's all mouldy. And what's this? More data under the bed? Right, it's time to clean all this up.
Marketing data is used to give marketers a..
A new report from Integrate into marketing maturity finds plenty of scope for improvement, with just 23% of marketers placing themselves in the top category.
MadTech is just a bunch of people in an abandoned warehouse, beads and whistles on, music pulsing, dancing round the latest iteration of the iPad. Someone's remixed Alexa. Steve Jobs is there. Wait,..
CMOs are reliant on marketing operations and campaign teams to deliver solid campaign results.
We're sharing key lessons from our research into marketer and consumer expectations around customer experience and privacy from our global CX report.
There's been an explosion of the digital, which has given consumers so many choices. They now have the flexibility to choose the channel of their, well, choice. They can research at home, or receive..
Yes, it's almost 2022. It's been a couple of years where we've seen a pandemic accelerate existing trends, in terms of the adoption of tech and changes in customer behaviour.
In its 2022..
Running a successful, always-on demo program with webinars can help boost a brand, engage audiences and help organizations identify and qualify leads that are actually a suitable fit for your service.
Read all the latest stories in this week's martech news!
You've got three twigs, a roll of duct tape, and a handful of pushpins. Now, build your email list. C'mon, you were in the Scouts. You've got five minutes.
The growth of marketing technology (the global market is worth $344.8bn), presents challenges and opportunities for agencies, and we're seeing more of them move into this space, or increasing current..
Here he is. D.K himself. Giving us a rundown of the three big things that matter: Meaning, metrics, and mojo. Try to ignore the fact that they sound like three members of a 70s punk band.
Doug..
Hey you. How're you doing? I've bought you those chocolates you like. Yep, the ones with the orange cream in. Well, each to their own, right? Look what I've got - yep, it's a replica of the teddy..
It's just a matter of time before marketing operations and automation professionals get asked by the CMO to create better revenue attribution models and reporting, and start trying to push the..
Press Release
New solution focuses on accelerating growth through first-party data-driven customer acquisition and retention strategies for Toyota and Lexus in the United States
Conway, Ark...
The last 18 months have been challenging for everyone, particularly for the 79% of B2B marketers who described the past year as the most challenging time in the history of their careers. With..
In a funding round led by SoftBank Corp, customer data platform (CDP) Treasure Data has secured $234m.
This makes it the largest-ever funding round for a CDP. The investment is led by SoftBank Corp..
How could you begin to sum up Tom Goodwin's presentation in fewer words? Well, "good" might be accurate. "Great" might even work better. "Peerless", maybe. "On fleek", maybe not. "Pretty damn..
Read all the latest stories in this week's martech news!
In the last year, event planners have had to pivot their entire strategy to digital, unlocking a more dynamic, personalized experience while reaching a much larger audience than possible with..
Digital experience isthe hottest (and most profitable) trend in marketing right now. As the digital world continues to expand, so do customer expectations.
Digital experience is more than taking a physical interaction and replicating it online. It helps companies differentiate in a crowded market, creates new customer journeys, needs and expectations.
Regardless of what industry you are in, it's a well-established rule that around 80% of a company's revenue comes from 20% of its customers.
Recently companies have been taking huge steps, both overt and covert, into creating metaverse infrastructure. And with the martech landscape ramping up, and changing rapidly, it's not impossible..
Not two, not three, not four, but FIVE digital selling insights popped out, fully-formed, from the brain of Christine Bailey and her PassFort team at this year's AntiConLX Global.
But don't worry..
Meta-this, meta-that. What happened to good ol' NFTs. Ah, a simpler time. But what is metatech, and what does it mean for the future of well, everything?
For all of you lucky enough to catch it at AntiConLX Global, Darrell gave us the skinny on the formula for marketing operations success. The mops maps, so to speak. Try saying that quickly 10 times.
I recently had the pleasure of presenting in-person at MarTech Alliance's anti-conference,MarTechFest Global 2021in London and I have to say, it was great to be back on stage presenting in front of..
We spoke to Lynne Capozzi, Chief Marketing Officer at Digital Experience Platform Acquia, about some of the trends from the company's recent CX report, the benefits of DXPs, and recent martech trends..
This report, produced in association with ON24, is a fantastic opportunity for you to delve deeper into B2B digital experience.
Now, when your very annoying Colin-Robinson workmate comes up to you at the coffee machine and says "Working hard, or hardly working", you'll actually be able to give him an answer.
Or you could do..
"Oh, another one of these terms", I hear you say. "What about the mega-space, or the augmented funnel forest. Or even the virtual reality hybrid tornado." Well, trust us on this one. It's pretty cool.
The advertising ecosystem has been upended and continues to shift, thanks in part to Google's plans to deprecate third-party cookies,
Martech strategy isn't easy, and it takes a lot of planning, and the right process to invest in the marketing technology that works for you.
The demand, and need, for marketing technology has grown steadily over the past few years, with the martech industry now worth $344bn globally.
Read all the latest stories in this week's martech news!
You pursued a career in marketing for a reason. You're a free-thinking creative who excels at understanding what people want, and you obsess over what your customers and prospects need from you and..
If we think about martech maturity vs marketer tech skills maturity, you have to imagine it like this: one is wearing chinos in a wine bar, talking about taxes. The other is kicking the stuffing out..
Discover everything you need to know to get started with video marketing, from developing a strategy and determining what video types to make to distributing and analysing your content.
It's a bold claim, but it very well could be true.
I mean, think of PowerPoint's teachings like this: There's always something on the next slide. Or maybe: something is always going to go wrong,..
So, turns out you don't have to run your loyalty programmes like the mafia. Although, I tend to choose my coffee shops based on who threatens me and my family more, but those are my own issues.
..
Personalised cookies involve those giant Millie's ones with the name "DAVE" on it. Cookies without personalisation is a whole new kettle of fish.
A recent survey from McKinsey found that 90% of..
During our research for the recent Martech Report 2021/22, we had the pleasure of interviewing Scott Brinker. We talked about recent trends in the Martech industry, the effects of the pandemic (of..
Follow every step you need to create a successful video marketing strategy, including goal setting, budgeting, establishing responsibilities, and more.
Unfortunately, we will not be answering questions on how to get the coveted 'marketing_rockstar420@gmail.com' address in this article. Although, I can put you in contact with a guy who can get you..
Who needs a crystal ball, or a incredibly creepy ancient fortune teller in a tiny tent, or even a Ouija board, to tell us what the future looks like.
Instead, we've got three of the most..
Read all the latest stories in this week's martech news!
We are in an era moving away from big data, to the era of big ops. So, how do we go from big data, with a scale and complexity of data collected, stored and analysed, to big ops, with the scale and..
What constitutes a customer data platform (CDP) and what essential elements are required from a system to meet the demands of modern marketing?
As marketers, we know that creative content is a powerful way to tell our brand stories and generate leads, but marketing isn't only about getting your products or services in front of as many eyes..
Turns out Intelligent Time is not when you drink 5 Red bulls, eat a handful of Skittles, and go into your High School Geography exam. That's called The Big Brain Event and it's a completely different..
The B2B marketing world is abuzz with hybrid events, an event format promising to meld together the best elements of physical and virtual events.
Ding ding ding! The ref asks for a fair fight. Influencer steps out the red corner. Affiliate steps out the blue corner.
Affiliate stops to take a selfie. Influencer does a sponsorship announcement..
From Dallas to Denver, Rogers to Rayleigh, Boulder to Baton Rouge, Torchy's Tacos has been fuelling fiery foodies with damn good tacos for over 15 years.
The selection and operation of sometimes complex marketing technology raises a lot of questions around management and responsibility.
The holiday season is well and truly upon us.
But who even wants one of those traditional holiday seasons, with mince pies, pumpkin pie, and pecan pie? All to the soundtrack of real-life, human..
Wow! 5G is truly amazing. Not only is it changing marketing, but it's also signalling to the BillGatesChip2000 stuck in our brains, and also causing global warming.
Wait, only the marketing thing is..
Read all the latest stories in this week's martech news!
In 2021, more organizations are shifting towards an ABM program, and we're seeing marketing and sales departments work closer together.
As the Head of Digital Experience at BBC, it's my job to find fresh ways to use technology to build our business and delight our clients. About a year ago, I began experimenting with personal video..
My local bagel shop is teaming up with the pigeons who live in the rafters to provide breadcrumbs to hungry birds. Well, then, I can't deny them my custom now, can I? Could you add an apple turnover..
As a rule you should really avoid your inbox on Black Friday. Just the amount of â°clock emojisâ is enough to send anyone into a tailspin.
All you have to do is take a gander at my inbox this..
Webinars provide information to investors, prospects and customers, but they're also excellent tools for employee education. And, best yet, they can do so in a fun, entertaining and well-designed..
If 2020/21 taught us anything, it's that B2B marketing needs to be broken. Big time.
There's a common cause of contempt when it comes to business performance. Marketing departments blame sales for failing to convert leads while sales teams are just as quick to blame the quality of..
Amazon is reported to have an interest in the acquisition of Hubspot, with reports that one of the Amazon Web Services teams have recommended the move.
A report from Business Insider suggests a..
Working closely with marketing and sales teams, one of the comments I hear most regularly is "Why doesn't our marketing technology ecosystem and output look like the platform demo we saw?"
While customer acquisition and marketing initiatives to generate new customers is important, customer retention of existing high-value customers is key. If you are focusing most of your marketing..
A spam trap is not just when you get your hand caught in a tin of processed, canned meat. I mean, it is an equally unpleasant situation, but one is a little more present in marketing than the other...
Providing excellent customer experience requires the effective use of customer data, yet consumers aren't always willing to trust companies with their personal info.
Data is essential for companies..
Read all the latest stories in this week's martech news!
Behavioural marketing isn't just being nice and polite in your campaigns. Please, sir, buy our product. Please and thank you. So very kind of you. In fact, people would probably find that..
If you were lucky enough to join us this week for DialUp, you'll have gained an insight into the mind of Steven Bartlett; CEO, Youngest every Dragon's Den panellist, and wearer of great hats.
When quizzed on the advice he wish he'd gotten as a young entrepreneur, at this week's AntiConLX DialUp, Steven Bartlett the 28-year-old founder of Social Chain, didn't go overboard.
Steven Bartlett's Diary of a CEO podcast has been incredibly successful, with more than 5m downloads since it was launched.
Guests include a mixture of celebrities and business leaders, with Grace..
Businesses always need to find new ways to engage customers, but the ever-changing digital landscape makes this goal more challenging. Quality becomes an issue on its own due to spammy content or..
Big changes are coming to theON24 Platformthis month and first on the list are updates toON24 Engagement HubandON24 Target.
Hey girl hey. How's it going? Tell me aaaaall the gossip. Now, do you want to buy this product and/or service? I'll tell you about what happened with Bob and Megan at the office Christmas Party...
..
Sales teams manage a lot of different factors today. Some are new, fresh challenges and some are old, but they are all part of a pretty delicate balancing act. No one wins in a silo, making it..
This field borrows heavily from the agile software development framework, which was popularized by the 2001 Manifesto for Agile Software Development. Agile software development emphasizes..
AI and ML are technologies that will make marketing, both B2B and B2C, more efficient, more personalised, more streamlined. But what we're noticing is that marketer's skills aren't keeping up.
If you're a seasoned demand generation marketer, you've probably felt burned by content syndication programs at some point or another. And while content syndication has long been a critical channel..
"Another one?!" I hear you say. "I can barely keep up with the one we've got. I haven't even got a Twitter account yet!" Wowee. Wait until you hear about the Metaverse.
So, what is it? Where is..
If you caught our episode of AntiConLX DialUp with Content Kings Joe Pulizzi and Robert Rose, first up - you're welcome. Secondly, we have lots of things to discuss.
2022 will be an exciting time..
Missed AntiConLX DialUp with content kings Joe Pulizzi and Robert Rose? Well then, this one's for you. They might have a duo name like a 70s police detective show, but they're far more cool. No..
Read all the latest stories in this week's martech news!
Sales stand on one side of the ice. Marketing on the other. Both wear matching sequinned leotards. The music starts, the spot light turns on.
Yes, the death of third-party cookies has been delayed. No, savvy brands shouldn't procrastinate and just wait to see what happens. It's time to act!
According to a study conducted by Loyalty One, 94% of customers who received a surprise gift or special recognition felt more positive about the sending company and 34% of customers gave the brand..
Ad blockers are widespread these days and are used by many users. Today, 42.7% of internet users worldwide report using an ad blocker.
You've finally crafted the perfect email. It's pure art - how have you managed to match that Schitt's Creek gif so perfectly to the bullet points?! But wait, what's that? Someone's unsubscribed?..
After meeting at MIT in 2004, Brain Halligan and Dharmesh Shah realised people were completely changing how they shopped. No longer did the whole pop-up, invasive, attention-grabbing techniques work...
Will 2022 be the year of blurring lines? Will we be asking "what is a media company", "what is a tech company?", or even "what's the difference between the two?". But most importantly, we'll be..
Watch on demand: 30 minute online presentation followed by a 15 min speaker Q&A.
Cognism raises $87.5m. Microsoft To Buy Activision Blizzard. ClariRaises $225 Million.Acxiom Partners With Transunion. Alteryx Buys Trifacta for $400 Million. LoopMe Sells Majority Stake to Private..
Gamification as an industry, it's grown significantly over the last few years, and is predicted to grow even further.
Who are the winners and losers in the Super Bowl advertising space? Here's some statistics and trends to help you figure it out.
Watch on demand: 30 minute online presentation followed by a 15 min speaker Q&A.
Check out the session on demand
Catch the session on demand
Watch on demand: 30 minute online presentation followed by a 15 min speaker Q&A.
Some key email marketing statistics and trends for 2022.
Some key Data and Privacy marketing statistics and trends for 2022.
Watch on demand: 30 minute online presentation followed by a 15 min speaker Q&A.
Customer service is considered a priority for many companies. But who's responsible?
In his first guest article for LXA, Darrell Alfonso, Global Marketing Operations Manager at Amazon Web Services tells us about some common mistakes made by marketing ops professionals, and how to..
Watch our career special online AMA with Scott Brinker & Darrell Alfonso on-demand
Tom Corley, the author of Rich Habits, found that people who make more than $160,000 a year read for self-improvement, education, and success. On the other hand, those with an annual income of..
Video is an effective marketing tactic for building brand awareness, educating potential customers about products and audience building.
Download this eBook to learn about the three main benefits to simplifying your tech stack and avoiding tool fatigue across your digital teams.
Learn why digital evolution is the key to success in the 2020s and beyond by reading From Digital Transformation to Digital Evolution: Survival of the quickest - a new report exploring digital..
Explore the four phases of the maturity curve that companies ascend as they build out their marketing analytics capabilities with 'Moving from Basic to Advanced Marketing Analytics' the interactive..
Artificial Intelligence (AI) is currently one of the biggest trends in marketing, with the prominence of tools like ChatGPT making its appeal more mainstream and accessible. We’ve created this..
From face-to-face disappearing, to the distinctions between B2B and B2C blurring, there's been some drastic changes. Luckily for you, we've got some nice B2B stats and numbers so you can get your..
How marketers can use customer date platforms to improve execution of data strategy and drive key business metrics.
We chatted to Michela Cocco from Nestlé Nespresso ahead of her session to get her tips, tricks and insights:
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