AI Marketing Transformation & Agent Design Advisory
In an AI era of constant change you can be forgiven for struggling to keep up.
But what if you could keep up? What if you could not just ensure you keeping abreast, but actually gaining competitive advantage?
The possibilities for AI to radically drive your marketing performance are undeniable.
But where do you start?
That's where we can help. We have proven methodical approach to move from AI marketing maturity assessment >> identifying use cases for AI to deliver business impact >> road mapping AI initiatives >> rolling out your AI initiatives.
These are a few of the things we help you solve:
- Drive AI marketing transformation
- Elevate AI marketing skills and knowledge
- Gain competitive advantage through embracing the opportunities of AI of the possible
- Develop an AI enabled culture & organisational growth mindset
We help solve this with:
- Re-engineering workflows with AI at the core
- Designing agents to own tasks, functions or even entire roles
- Identifying key tools that solve for your challenges
Want a little more detail on exactly how we do all this before hoping on a call to chat more?
This details how we tackle most engagements:
- Maturity Audit - Assess AI Readiness - Evaluate AI maturity across five marketing dimensions to set a clear starting point.
- Ecosystem Mapping - Uncover Opportunity Areas - Audit platforms, data, workflows to find where AI can deliver impact.
- Training Workshop - Upskill teams on AI - Deliver AI marketing workshop: uncovering AI of the possible and effective AI planning.
- Use Case Ideation - Strategic AI Initiatives Advisory - Facilitate idea generation and prioritisation using value vs complexity frameworks.
- Pitch Off Workshop - Flipped Classroom of AI Initiative Pitches - Marketers present their proposed AI initiative investments to drive AI Marketing transformation.
- Architecture & Governance - Design for Delivery - Define roles, stack integrations, and risk frameworks to prepare for AI initiative roll out.
- MVP Build Design & Pilot - Test & Validate - Build design and simulate MVP for AI initiatives to test performance and integration.
- Optimise & Scale - Refine & Expand - Reflect on AI initiative roll out to identify learnings for future initiatives. Develop long-term roadmap for scaling AI marketing and accelerating enterprise maturity.