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The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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Topics

Acxiom Real Identity Integrates With Sitecore to Help Brands Create Known Identities, Deliver Real-Time Decisioning and Web Personalization

Funding the future web: what next after third-party cookies?

Acxiom Real Identity Integrates with Treasure Data to Extend its CDP Proposition

Marketing experts on viable substitutions to third-party cookie loss

Building brand awareness: Companies reveal their strategies

Marketing experts reveal alternatives to third-party cookies

New Statesman Media Group report reveals least ethical marketing practices

UK consumers less concerned in 2022 about their data privacy than 10 years ago

​​What is AdTech and why is it at the heart of a regulation storm?

Acxiom’s EVP Mike Menzer on Consumer Trust and Data Chaos

Data Trust, CX, & the Edginess in Cutting-Edge Marketing

Acxiom enhances Heathrow MarTech capabilities with Salesforce Marketing Cloud & CDP Services

Data Trust, CX, & the Edginess in Cutting-Edge Marketing: An Interview with CMO Jed Mole

Acxiom Real Identity™ Integrates with Sitecore To Help Brands Create Known Identities

Acxiom Partners with Treasure Data to Future-Proof Cookieless Prospect Marketing

Acxiom Builds Innovative Marketing Platform for Toyota’s Move Away From Cookies

Acxiom Partners with Adobe to Deliver Personalised Content-Based Customer Experiences

South Western Railway Chooses Acxiom and Tealium to Transform its CX

Marketing & Data Privacy Are Changing Radically — Here’s How to Handle That

Acxiom And Mullenlowe Profero Launch ‘Fuse’

Infographic: What Comes Next in the Omnichannel Experience?

Using Data & Technology to Create a Personalised Customer Experience