The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.



Acxiom Real Identity Integrates With Sitecore to Help Brands Create Known Identities, Deliver Real-Time Decisioning and Web Personalization

Funding the future web: what next after third-party cookies?

Acxiom Real Identity Integrates with Treasure Data to Extend its CDP Proposition

Marketing experts on viable substitutions to third-party cookie loss

Building brand awareness: Companies reveal their strategies

Marketing experts reveal alternatives to third-party cookies

New Statesman Media Group report reveals least ethical marketing practices

UK consumers less concerned in 2022 about their data privacy than 10 years ago

​​What is AdTech and why is it at the heart of a regulation storm?

Acxiom’s EVP Mike Menzer on Consumer Trust and Data Chaos

Data Trust, CX, & the Edginess in Cutting-Edge Marketing

Acxiom enhances Heathrow MarTech capabilities with Salesforce Marketing Cloud & CDP Services

Data Trust, CX, & the Edginess in Cutting-Edge Marketing: An Interview with CMO Jed Mole

Acxiom Real Identity™ Integrates with Sitecore To Help Brands Create Known Identities

Acxiom Partners with Treasure Data to Future-Proof Cookieless Prospect Marketing

Acxiom Builds Innovative Marketing Platform for Toyota’s Move Away From Cookies

Acxiom Partners with Adobe to Deliver Personalised Content-Based Customer Experiences

South Western Railway Chooses Acxiom and Tealium to Transform its CX

Marketing & Data Privacy Are Changing Radically — Here’s How to Handle That

Acxiom And Mullenlowe Profero Launch ‘Fuse’

Infographic: What Comes Next in the Omnichannel Experience?

Using Data & Technology to Create a Personalised Customer Experience