Get 12-months access to a rich learning library of Martech, AI, Data and Marketing Operations Courses, Resources & Artefacts (frameworks, templates, calculators).
Certify your knowledge and skills to drive your career and company.
The global martech market is now worth an estimated $669.3bn, and skills in this space are in high demand. 64% of CMOs find recruiting martech and marketing ops talent one of their key challenges.
The martech membership gives you access to a library of learning experiences designed to drive your skills and performance in marketing technology, marketing operations, data and AI.
Built around the LXA 5Ps of MarTech & Marketing Ops© framework, this course will provide you with a holistic overview of the what, why and how of martech. It will help you uncover valuable insight around auditing your martech maturity and developing your marketing tech strategy with impact.
Elevate, refresh and formalise your marketing operations knowledge and skills to drive your company and career. Join the only global certification programme in marketing operations. The course is packed with everything from marketing ops organisation fit to campaign ops, administration, budgeting and reporting, to tech and project management - and everything
in-between.
Maximise the value of your CDP investment with our online workshop. Dive deep into the world of customer data platforms, exploring their pivotal role in a contemporary marketing stack and their significance in fostering customer-centric, data-driven marketing strategies and enhanced customer experiences.
Maximise the value of your DAM investment with this online workshop. Harness the power of Digital Asset Management through this comprehensive workshop. Discover its transformative impact on marketing activity and customer experience, driving efficiency and innovation in asset utilisation.
This workshop is designed for marketing ops professionals to learn no-code programming, enabling them to create automated workflows and build tools. Participants will gain hands-on experience with the Bubble platform by building a fully functional Instagram-inspired app. By the end, you'll be well on your way to becoming a full-stack marketing ops professional, or what we like to call, a 'marketing maker'.
Stay ahead of MarTech trends with access to LXA Intelligence Reports and Best Practice Guides including The State of MarTech and Marketing Operations Report, Marketing & Sales Technology Predictions Report and The What, Why, How of Marketing Technology. You will also have early access to our annual MarTech, Marketing Operations and Sales Technology reports.
Hone your specialist skillset with dedicated courses. Achieve CPD points and accreditation across five courses and workshops on topics like martech, marketing ops and tools enablement. Showcase your achievements on your CV and LinkedIn and via thought leadership opportunities provided to high-achieving LXA members.
Elevate your status as a thought leader in the martech and marketing ops space with invitations to contribute to the annual state of martech report and opportunities to contribute monthly article submissions. LXA members are also invited to participate as presenters and moderators at in-person events.
Connect with like-minded peers in the martech and marketing operations space via the dedicated Slack community and in-person events. Members receive pre-approved access to AntiCon, a martech anti-conference event, plus exclusive pop-up mixers at the event, as well as lifetime access to the alumni and martech community slack group
Hone your specialist skillset with dedicated courses. Achieve CPD points and accreditation across five courses and workshops on topics like martech, marketing ops and tools enablement. Showcase your achievements on your CV and LinkedIn and via thought leadership opportunities provided to high-achieving LXA members.
Elevate your status as a thought leader in the martech and marketing ops space with invitations to contribute to the annual state of martech report and opportunities to contribute monthly article submissions. LXA members are also invited to participate as presenters and moderators at in-person events.
Unpack how to build and embed an AI-enabled approach to marketing. This workshop will take you from the history of AI to understanding its capability in practical terms for marketing. It will walk you through the core different applications of AI to marketing across creation, decisioning and activation, analytics and insight.
"The course was fantastic for providing structure to strategically thinking about the Martech teams’ function, responsibilities and key players within any organisation. The exercises serve as a really valuable framework to develop your own martech strategy and Carlos’ advice both in the recorded and live Q&A sessions which helped me a lot. I learnt an enormous amount, all of which will be really helpful in my career."
"I cannot recommend LXA enough for their Marketing Operations and Technology courses. Darrell Alfonso led our Global Marketing through The Essentials of Marketing Operations. The course was insightful, thought provoking and up to date with best practice. Best of all it was accredited"
Our team and network of instructional designers, SMEs, content operations managers, and learning experience design specialists each have decades of experience.
Our proprietary AI enabled production capabilities ensure we can quickly create and update content as the marketing landscape, buyer behaviours and market changes evolve.
With our unique approach to learning design, we can expertly craft learning paths and experiences that match cohort learning levels, experience, role focus, and training needs.
Courses & Workshops | Choose One |
Certificate: Martech - Marketing Technology Course | £895 | |
Certificate: Marketing Operations Course | £895 | |
Workshop: No Code Marketing | £395 | |
Workshop: Customer Data Platforms (CDP) | £395 | |
Workshop: Digital Asset Management | £395 |
Thought Leadership |
Invitation to contribute to the annual state of martech report | ||
Invitation to become a community contributor - monthly article submissions and in-person event participation (moderator, present, etc) | ||
Invitation to apply to become a martech brand ambassador |
Network, Events & Resources |
Pre-approved access to AntiCon, martech anti-conference events. Plus exclusive pop up mixers at the event. | |||
Life time access to the alumni and martech community slack group | |||
30 downloadable tools, calculators, frameworks and templates to manage your marketing operations and martech efficiency and effectively | |||
10 market research reports and best practice guides | |||
Early access to the annual state of martech research report |
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