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Martech-Report-22-23

The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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Marketing & Tech Book Club: That Will Never Work by Marc Randolph

If you're reading this on the 5th March then happy World Book Day! (If not then let's just pretend it is). Just by a coinky dink and not planned at all to publish this on World Book Day, we are excited to share our latest episode of the Marketing & Tech Book Club! This time Carlos caught up with Marc Randolph, Co-founder and first CEO of Netflix to chat about his book That Will Never Work. An incredible story of how Netflix went from concept to company.

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Marc and Carlos cover:

  • No doesn't always mean no
  • Stop thinking about your idea and just do it
  • Mentoring early stage entrepreneurs
  • Roll back to when Amazon and Blockbuster could have acquired Netflix
  • Streaming wars
  • The Randolph rules of success
  • What next - Could Netflix acquire Spotify?

RELATED: Ep #22 Delusion of Brandeur By Ryan Wallman

Loving the Marketing & Tech Book Club? Subscribe for updates and the occasional book giveaway sliding into your inbox. 

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