The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.


Marketing & Tech Book Club: That Will Never Work by Marc Randolph

If you're reading this on the 5th March then happy World Book Day! (If not then let's just pretend it is). Just by a coinky dink and not planned at all to publish this on World Book Day, we are excited to share our latest episode of the Marketing & Tech Book Club! This time Carlos caught up with Marc Randolph, Co-founder and first CEO of Netflix to chat about his book That Will Never Work. An incredible story of how Netflix went from concept to company.

HubSpot Video

Marc and Carlos cover:

  • No doesn't always mean no
  • Stop thinking about your idea and just do it
  • Mentoring early stage entrepreneurs
  • Roll back to when Amazon and Blockbuster could have acquired Netflix
  • Streaming wars
  • The Randolph rules of success
  • What next - Could Netflix acquire Spotify?

RELATED: Ep #22 Delusion of Brandeur By Ryan Wallman

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