The State of Martech, AI & Digital: 2027 Market Outlook 
A planning session for the vendors building the next wave of martech and digital transformation, grounded in LUMA Partners' State of Digital.

Very little content looks at the martech, AI and adtech market itself. This session does.

We’ll look at where the market is heading in 2027: the deals that shaped this year, which categories are gaining and losing value, how agentic AI is changing vendor positioning, and the regulatory and buying shifts ahead. It draws on our own research and LUMA Partners’ latest market data.

You’ll come away with a clear view of where your category stands and what it could mean for your strategy, your positioning and your company’s next move.

Who this is for:

• Marketing, demand gen and GTM teams at martech, AI and adtech vendors
• Product and strategy leaders shaping roadmap, positioning or category strategy
• Founders and executives raising capital, planning an exit or weighing acquisitions
• Consultancies and agencies advising clients on the vendor landscape