From Prompts to Your AI Marketing Agent

7 Modules. One Finale: Walk Out Having Built an AI Marketing Agent

LXA's Certificate: AI Marketing Course, the most enrolled course in its catalogue, opens its next cohort on Monday 28th September 2026, running online with instructor and LXA CEO Carlos Doughty. Access runs through the All Access Learning Pass, LXA's annual subscription to its full learning library.

You can see the course here: Certificate: AI Marketing Course

From Prompting to Building the Thing Itself

The course starts where most AI training stalls, prompting, and pushes straight past it. Learners get LXA's "mega meta prompt" technique, then move through AI marketing maturity assessment, generative content and AEO, and AI-driven activation like next best action and hyper-personalisation. The real payoff sits in the final module, The Marketing AI Agent Revolution, where learners stop learning about AI agents and start mapping their own workflows onto one, then building it.

More Than One Course



The Learning Pass wraps AI Marketing together with four more certificates: NextGen Digital Marketing, Marketing Technology, Marketing Operations, and Sales Enablement, plus a growing library of lessons, templates, reports, and recorded event sessions. Nearly all of it was produced or refreshed in the last year, powered by LXA's own AI-driven production process, so the content moves at roughly the same speed as the tools it's teaching.

What It Means for Marketing

Most AI courses teach you to use someone else's tools. This one ends with you shipping your own agent. That's the gap LXA is betting on: not another one-off course, but staying current as agentic AI keeps rewriting the job underneath marketers' feet.

Explore the All Access Learning Pass