State-of-Martech-2023-24—Guide - Transparent - Cover

The State of Martech & Marketing Operations 2023/24

With marketing technology now central to marketing strategy, CMOs face a number of challenges as they look to improve the customer experience. 

These challenges involve finding the right skills and knowledge to improve martech maturity, proving ROI of martech investment, tech selection, and keeping up with a changing technology landscape. 


Learning Hub

AntiConLX DialUp Middle East

Watch on-demand: We are kicking things off with a virtual session for the Middle East community, and the launch of the region’s State of Data-Driven Marketing research, with LXA CEO and Founder,..

AntiConLX DialUp APAC with Neil Patel

Watch on-demand: Join Neil Patel and our expert panel for a deep dive into the hottest trends and insights relating to martech and marketing in the Asia Pacific region.

AntiConLX DialUp North America

Watch on-demand: Join industry experts such as Darrell Alfonso, Martin Kihn and Sara McNamara as we dive into the hottest trends and insights in martech, salestech, adtech, and digital transformation.

AntiConLX DialUp with Frans Riemersma

Watch this virtual event covering the 'Secrets to CX Success' on-demand.

AntiConLX DialUp with Aaron Ross

Watch this virtual event covering the 'The State of Sales Enablement' and submit your questions for our guest speaker and panellists on-demand

AntiConLX DialUp 2022 with Seth Godin

Catch up on-demand. A look at some of the key trends we have seen play out in the last year and what the year ahead has in store.

AntiConLX Global 2022 - Psychology for Tech Usage

Join speaker Katharina Wittgens, Managing Director & Business Psychologist at Innovation Bubble. She covers all things psychology for Tech Usage!

AntiConLX Global 2022 - Achieving Gen Z Icon Status - Creative Sales and Marketing for Future-Forward Consumer Brands

In this 30-minute session, Melissa Li will be digging into how retail and media entrepreneurs can achieve icon status and brand longevity among Gen Z.

AntiConLX Global 2022 - Change Management: the Missing Link in Marketing Operations

Any technology is only as good as how well it is used. Many organisations struggle with implementing new technologies or new ways of working due to a lack of user adoption, poor executive level..

AntiConLX Global 2022 - How to move from tactical testing to strategic experimentation and personalization

Real-world results show that experimentation delivers a measurable business advantage. But what makes for a great experimentation program? And where does personalization fit in? 

AntiConLX Global 2022 - Telling better digital stories with interactive content

During this session, we will be presenting the power of digital storytelling and how you can leverage this method to elevate your brand and business across your entire client journey.

AntiConLX Global 2022 - Building Playable Experiences into your Marketing Strategy

Imagine you’re able to engage your audience effectively, intentionally, and with certainty. All through adding one tactic to the trusty toolbox: gamification.