The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.


MarTech Festival Insights – The State of Marketing Technology 2017

digital transformation course with tom goodwin

If you weren’t fortunate enough to come to our MarTech Festival 2017, #MarTechFest, you can still catch some of the highlights including the keynote session. Scott Brinker, VP Platform Ecosystem at HubSpot; Editor at chiefmartec.com; Program Chair of MarTech, delivered a keynote session on the state of marketing technology. He addressed how the space is evolving, the challenges this brings and some guidance on how best to stay ahead of the curve.

The doodle below is a nice succinct summary of the key take ways if you weren’t fortunate enough to join.

MarTech Landscape 2017 Summary

Video - The State of Marketing Technology 2017- Scott Brinker

Watch Scott’s full session from the MarTech Festival: