Martech News: Weekly Round-Up 250823

Sprout Social acquires Tagger Media

Social media management software company Sprout Social acquired Tagger Media, an influencer marketing and social intelligence platform, for $140 million.

The acquisition adds the ability to discover influencers and plan campaigns around them to Sprout Social’s broad social media management and analytics offerings.

AWS unveils AWS Entity Resolution

Amazon Web Services announced that AWS Entity Resolution, an identity resolution service, is open to general availability for organizations of all sizes. Partner integrations are also in the works with identity companies LiveRamp and TransUnion, as well as open-source identity solution Unified ID 2.0.

Acoustic Announces Partnership with Snowflake

Back in May, Acoustic launched an all-in-one platform for multichannel marketing, journey orchestration, and behavioral experience insights called Acoustic Connect.  For reasons not immediately clear, they just re-announced the product with an emphasis on its use of the Snowflake cloud database.  It’s a useful reminder that while Snowflake is often connected to multiple components that mimic a packaged CDP, it can just as easily support a single integrated product.

Lex raises $2.75M for its AI writing tool that helps writers get past blocks

Lex, an AI-powered writing tool, today said it has raised a $2.75 million seed round led by True Ventures. The company has been spun out of Every, which Lex’s CEO Nathan Baschez helped start.

Baschez described Lex as a “modern writing platform,” emphasizing that ‘modern’ in this case means inclusive of AI. In the CEO’s eyes, the use of AI in writing tools is the continuation of the centuries-long arc of improvements to the practice of writing.

Yahoo Acquires Commonstock to Expand Community, Deepen Insights For Yahoo Finance Users

Yahoo announced the acquisition of Commonstock, a broker-agnostic social and community-based platform that drives insights for retail investors. The acquisition advances the power of community for Yahoo Finance and accelerates the brand’s strategy to deliver unparalleled retail investing resources, solutions and experiences to investors of all skill sets and levels.

SpyCloud Raises $110 Million Growth Round Led by Riverwood Capital to Accelerate Identity Threat Protection

SpyCloud, the leader in operationalizing identity analytics to automate the protection of digital identities, announced it has closed a $110 million growth round commitment of primary and secondary capital led by Riverwood Capital, a global investor in high-growth technology companies. More than 500 market leaders across every industry – including half of the Fortune 10 – already use SpyCloud to thwart cybercrimes including ransomware, account takeover, session hijacking, and online fraud.