AI and ML in B2B: Stats and Trends for 2023

I predict that in 2022, AI will take over the world. Wait, you weren't asking for my opinion? Well, I think you're mean, how about that.

Betray Homer Simpson GIF by FOX TV

Though, it's a prediction that might not be too far from the truth. In fact, the global AI market is predicted to reach $190.61B market value by 2025.

AI and ML are technologies that will make marketing, both B2B and B2C, more efficient, more personalised, more streamlined. But what we're noticing is that marketer's skills aren't keeping up.

So, it's important to stay up-to-date on the latest developments and trends in the space, to avoid being left behind. Saying that, let's jump in.

Current market and future growth

  • 75% enterprises will shift from piloting to operationalizing AI, causing a 5X increase in streaming data and analytics infrastructure
  • 127 devices get connected to the internet every second
  • The Internet of Things global market is expected to grow around 1.6T dollars by 2025.
  • The AI industry will be generating revenues of $119B a year by 2025. 
  • The AI industry could be worth more than $15T by 2030. 
  • By 2030, China will be the biggest AI market, accounting for 26% of the global AI market share. 
  • 80% of executives are currently accelerating their business process automation efforts 
  • 25% of companies already use AI in workflow automation, while 51% of enterprises are planning to do so shortly 
  • Through 2022, every company could have 35 AI projects in development

AI powered tech

Wearable AI Market

AI and Marketers

Gaps in AI knowledge in the B2B industry

Benefits of AI in B2B

ai solutions accuracy graph

Challenges of AI in B2B

Deloitte survey identifies top challenges by corporations applying AI in their businesses

Traditional marketing powered by AI

  • Worldwide data will grow 61% to 175 zettabytes by 2025. This will make AI and ML vital for productivity and efficiency. 
  • AI embedded in analytics and other marketing software will free up more than one-third of data analysts in marketing organisations by 2022.  
  • 71% of B2B marketers are interested in using AI for personalisation.
  • 63% of B2B marketers are interested in using AI to identify trends.
  • 59% of B2B marketers expect AI to help identify prospective customers
  • 53% of B2B marketers expect AI to improve marketing effectiveness in driving revenue. 
  • 87% of companies that have adopted AI were using it to improve email marketing.
  • 61% of marketers were also planning to use artificial intelligence in sales forecasting. 
  • 61% of marketers say artificial intelligence is the most important aspect of their data strategy
  • Brave Browser reports that over 3.8M monthly transacting users have used Basic Attention Tokens (BAT) in the platform, which allow users to compensate creators based on time spent consuming their content.
  • The use of AI and ML in cybersecurity is expected to reach $38.2B by 2026

Breaking Homer Simpson GIF

This post is part of our Martech stats series, which compiles key data and trends. Others include: