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Marketing Resources

In-Person Events

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Resources Hub

Growth Hacking Best Practice Guide

This LXA report is designed to introduce marketers to the concept of growth hacking. We will outline what growth hacking is and what makes it different to traditional marketing methods. 
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Enhancing your Go to Market Strategy through the Power of Partnerships and Ecosystems

Watch on-demand: Enhancing your Go to Market Strategy through the Power of Partnerships and Ecosystems
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What is Direct-to-Avatar?

Cutting out the middleman, and bypassing humans completely, Direct-to-avatar might change the face of consumer business models for good.
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What Is Conversational Marketing?

Conversational marketing is above all a customer-centric approach. It is dialogue-driven, easy, and accessible. So, it's no surprise that it's become the go-to strategy for driving customer..
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Creativity in an AI world, the creator economy, with Kevin Kelly

Watch on-demand: Creativity in an AI world, the creator economy with Kevin Kelly

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Video

MarTech News: Round-Up 15/09/22

CVS Health To Acquire Signify Health,PolyAI Raises $40M, ActionIQ and Slalom Partner and more in this week's martech news
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MarTech News: Round-Up 08/09/22

Blueshift Debuts Pre-Built AI Recommendations,Zuora To Acquire Zephr, Carrieverse Partners With Polygon and more in this week's martech news
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News

What is Dark Social, and Why Should I Care?

'Dark Social' is when users will share content via private channels, such as email, WhatsApp, Facebook Messenger, or text. Is it as spooky as it sounds?
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Why Everyone is Talking About CDPs

Watch on-demand: Join Lourenco Mello, Product Marketer at Snowflake, to learn why operating with a CDP as a separate silo is a risky idea... and ways to supercharge your campaigns with a different..
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Video

What is The Ethereum Merge, and Should Marketers Care?

It's finally happened. The Ethereum Merge has started its first stages. But why should marketers care? 
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Web3: Stats and Trends for 2022

Web3 could very well be the future of the internet. It involves a space where people operate on decentralised, almost anonymous platforms. This means moving away from the big, guiding hands of tech..

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MarTech News: Round-Up 01/09/22

Neustar Partners With InfoSum, QuestionPro Acquires Digsite, Medallia Acquires Mindful, Lily AI Closes $25M Series B and more in this week's martech news
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