The State of Data-Driven Marketing 2023


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Data-driven marketing is the key to understanding and targeting customers according to their behaviour, preferences and needs. It allows marketers to personalise and optimise customer journeys, and create a better customer experience.

It doesn’t come without challenges. From the sheer volume of data to the shortage of skilled professionals, marketers face a number of barriers.

LXA's State of Data-Driven Marketing 2023 Report looks at some key issues and trends around data-driven marketing.

Based on a survey of 400 CMOs, the report examines:

  • The challenges CMOs face when looking to improve their data-driven marketing strategy.
  • The modern data stack and the key role played by the CDP.
  • How marketers are preparing to move away from third party data.
  • The role that AI will play in data-driven marketing.

Looking for the Middle East edition of this report? Click here.

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