Learning Hub

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Your Buyer is Telling You Their Story. But Are You Listening?

The new B2B buyer journey is anything but linear. Learn how to plan a buyer-centric and omnichannel marketing and sales funnel with precision demand marketing.
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Workshop: Marketing Operations Mechanics with No Code

This course will teach you how to accelerate marketing operations performance through no-code programming and the creative deployment of martech to build new tools and automate processes.

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Workshop: Customer Data Platforms

Improve your marketing strategies and customer experiences with our free workshop on customer data platforms. Learn how CDPs can enhance your organisation's data-driven approach and gain valuable..
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Why Precision Demand Marketing Starts With the Demand Acceleration Platform

Today, buyers call the shots, as they should. As a result, we need to rethink our B2B marketing strategies. We need to be buyer-driven and act with more precision, more touchpoints, and greater..
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Why Marketing Operations is the Hottest Rising Profession and how You can Capitalize on it

As the martech stack goes beyond just automation, and as it absorbs more of the sales cycle, tech becomes a centre focus. From the embracing of these new technologies comes the need to hire..
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Why Marketing Operations is the hottest rising profession & how you can capitalize on it

A talk about marketing operations and how organisations are now seeing how important marketing operations are.

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Why Marketing Executives Need to Speak Marketing Operations (MOPs)

Senior Marketing executives need to better understand their Marketing Operations team if they want to achieve their strategic objectives. Learn why!
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What, Why, How of Marketing Stack Management

A lot of change can unfold in the transformative digital world over the course of a year - we don’t have to look much further than the progression of the Marketing Technology Landscape to be reminded.

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What you need to know about CDPs

Join Andrew Stephenson, Marketing Director for Treasure Data as he explores the 5 key functions of a Customer Data Platform, or CDP.

As part of our Explainer Series, Andrew delves into the world of..

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What is scrum?

Sadly no, we’re not talking about rugby players…but we are going to tackle the subject of scrum (#sorrynotsorry).
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What is Marketing Ops?

Not that long ago, the Marketing Operations role didn't exist. Now, 60% of large tech companies have hired staff into a formal Marketing Operations role. So, what is is?
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What is a Martech Stack?

What is a headless a Martech Stack? How do I make one and do I even need one? This article will tell you everything you need to know!
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What Is A Chief Experience Officer (CXO)?

Customer service is considered a priority for many companies. But who's responsible?

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WebSesh: The A to Z of Replatforming your Marketing Automation

In our latest webinar, we spoke to two Toms and a Floris on the latest in all things Marketing Automation, specifically on how you can run through the A-Z of marketing automation platform migrations...
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We Must Quit Our Unhealthy Obsession with Leads

We live in a world obsessed with leads. But, are they actually worth your time and money? Does sales really care about the magnitude of leads that marketing generates? 
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Top 5 lessons to delivering a successful Marketing Cloud Implementation

This presentation looks at the recipe of success. 1. Vision and Strategy, 2. Data, 3. Process, 4. People and 5. Technology.

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The Yin to the Yang: Marketing Operations and Demand Generation Teams

See how demand gen and marketing operations teams are like yin and yang. Learn how harmony with the two drives results in integrated B2B marketing strategies.
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The State of MarTech & Marketing Operations in 2023/24

Watch on-demand: Improve your marketing strategy with insights from top CMOs in the on-demand session, The State of MarTech & Marketing Operations in 2023/24. Explore the latest trends and gain a..

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The State of Martech & Marketing Operations 2023/24

The State of Martech & Marketing Operations 2023/24 examines the technology challenges organisations are facing, through a survey of CMOs. The industry continues to grow, and maturity levels are..
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The Role Explained: Marketing Operations Managers

Marketing Operations Managers (or MOPs) are revolutionising the new digital marketing era.
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The Rise of Marketing Operations: Building a path to business impact and career success. 

A presentation on marketing operations and how the industry is constantly growing and changing. He discusses how to achieve success and how your team can grow influence and impact and how to stand..

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The Rise of Marketing Operations

Amazon joined us at AntiConLX DialUp Series 2 with as Darrell brought us his brilliant session titled: “The Rise Of Marketing Operations: success in your work, your team and your career.” 
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The Marketing Operations Playbook for 2024

Watch on-demand: Discover the essential strategies, skills, and tools for marketing success in 2024 and beyond. Unveiling the Marketing Operations Playbook for 2024 with Darrell Alfonso. Gain..
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The History of Marketo

Marketo is one of the most connected and open marketing platforms available to marketers, and supports both large enterprises and small businesses, across a bunch of different industries.
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The future of digital working - perspectives from a tribe of GenZ marketing consultants

Watch this session from Jay Richards, founder of Imagen Insights, a qualitative and quantitative insight sourcing company from the global Gen Z community.
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Periodic table of Martech and Marketing Operations

The Periodic table of martech and marketing operations contains a five stage process for looking at your organisation's marketing technology strategy.
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Periodic Table of Marketing Capabilities

LXA's Marketing Capabilities Perodic table sets out the elements you need for a comprehensive  marketing capabilities programme.  
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Peak Customer Experience Tools To Elevate Your Business

Market analysts anticipate rapid growth for the global UX market, from an estimated $465 million in 2021 to over $1.3 billion in 2028. Let’s take a look at several customer experience tools that..
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National Working from Home Week

In honour of National Working from Home Week (next joke) we thought we'd play Devil's advocate and weigh up the pros and cons of working from home.
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MOPs Perspective: What’s the Ideal MarTech Stack?

Content syndication efforts are often riddled with poor data quality and high costs. Learn how to make content syndication work for your business. Read More.
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Meet the odd couple: Creative + Operations

Creative operations brings structure, process and metrics to the creative process to optimize timeliness, capacity and costs. It involves looking at the creative process like a supply chain and..
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Martech WebSesh: Martech & Marketing Ops Career Open Day

Watch on demand: 30 minute online presentation followed by a 15 min speaker Q&A. 

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MarTech Tool Consolidation: Three benefits to simplifying your tech stack

With over 8,000 marketing technology tools on the market, it’s no surprise that digital teams are dealing with tool fatigue. Tools are often under-utilized, teams aren’t properly trained on how to..
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Martech LeadGen & Marketing Automation Trends

Trends in marketing automation and lead generation in this year and the whole decade. 

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Martech Day 2022: The Release of the 2022 Supergraphic

Scott Brinker and Frans Riemersma, supported by LXA, give us a run down of the martech industry as a whole, and release the anticipated 2022 supergraphic.
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Marketing stacks - Developing a Scalable Martech Stack

Most marketers run into issues when trying to grow their existing stack. This presentation discusses how we can do better under pressure. This can be an opportunity to get the most out of your..

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Marketing Ops Perspective: Three Steps to Improving Your Content Syndication Efforts in a Precision Demand Marketing World

Content syndication is a tried-and-true channel for B2B marketers. Here are three ways to improve your content syndication efforts to align with a Precision Demand Marketing approach.
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Marketing Operations Best Practice Guide

It looks at the purpose of the marketing ops role, why it has become more important , how marketing ops teams are structured, and the responsibilities of the function.
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Marketing Capabilities Excellence: Developing & Delivering Your Marketing Capability Program & Academy

A guide to assessing marketing capabilities, planning and delivering a capability program and academy. 
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Marketing Campaigning - 8 Steps to Creating a Powerful Marketing Campaigns

8 Step Campaign Framework to creating a powerful marketing campaign. 

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Marketing Automation: Stats and Trends

There's a lot you need to know about Marketing Automation before you dive straight into the deep end. Here's some stats!
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Lost in the MarTech Maze? Discover How The Right Toolkits Can Unleash Your Full Marketing Potential

Marketo's Melanie Gipp takes the stage at AntiConLX Global (formerly #MarTechFest Global) in 2019. Watch her session.
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Journey Orchestration Engines Best Practice Guide

Customer journey orchestration bridges the gaps between teams and touchpoints to actively manage the customer journey
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Is agile always the answer?

At AntiConLX 2019, Scott Brinker, Carlos Doughty, Tamsin Anasati-Pace and Sinem Soydar got together to answer - Is Agile Always the Answer?
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HubSpot Reveals New Improvements to its CRM

Little bit of CRM news for you today. Hold onto your hats. 

Coinciding with the Virtual Inbound conference, Hubspot has announced a major upgrade of its CRM, turning its focus to three C's;..

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How to Identify Your Operational Approach

Moni talks about the role of marketing operations and how to have a philosophical approach to operations. 

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How to Identify Your Operational Approach

Moni Oloyede delivers another knock-out sesh: “How to Identify Your Operational Approach” at AntiConLX DialUp Series 2
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How to audit your marketing stack

Carlos talks about the change in learning and Martech. 

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Growth Hacking: Your Top 10 FAQs Answered

Growth hacking, also known as guerrilla marketing, has been likened to the "art and science" of rapid experimentation across marketing channels and product development to identify the most effective..
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Getting Started with Conversational Marketing

Traditional marketers can get intimidated when writing for chat for the first time. It feels like a whole new landscape to learn.
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Get a Sneak Peek: See the MarTech & Marketing Ops framework in Action

Discover the power of the MarTech & Marketing Ops framework in action. Learn how AppLearn's Marketing Operations Manager used the LXA 5Ps model to develop their marketing tech strategy and achieve..
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Four Tips to Improve Your Chatbots

With chatbots becoming more and more vital in the world of Customer Service and Experience, you need to make sure yours is up to scratch. Here's how to improve yours...
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Five Marketing Ops Mistakes and How to Avoid Them

In his first guest article for LXA, Darrell Alfonso, Global Marketing Operations Manager at Amazon Web Services tells us about some common mistakes made by marketing ops professionals, and how to..

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Data Privacy Best Practice Guide

We’ll outline the key issues around data privacy that marketers need to understand. This will include an examination of trends around data privacy and implications for the collection and management..
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Certificate: Marketing Technology (MarTech) Essentials In-house Training for your Company

Custom Timing | Dedicated course for your team. Private live Q&A sessions and bespoke branding in your private LXP portal

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Certificate: Marketing Technology (MarTech) Essentials

This course covers the A-Z of auditing and developing your marketing technology strategy.

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Certificate: Marketing Operations Essentials In-house Training for your Company

Custom Timing | Dedicated course for your team. Private live Q&A sessions and bespoke branding in your private LXP portal

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Certificate: Marketing Operations Essentials

This course is packed with everything from marketing ops organisation fit to campaign ops, to tech and project management - and everything in-between.

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Brand is the Biggest Demand Driver

B2B marketing often lags a decade behind B2C marketing. If you want to know where B2B is going, then just take cues from B2C.
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Best Working From Home Tweets

To give you a laugh during this uncertain time here are some of the best working from home tweets we’ve come across
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B2B Game Changers Recap: 5 Key Takeaways for 2022 from Precision Demand Marketing Practitioners

In this B2B Game Changers Recap, learn from real-life Precision Demand practictioners about how the marketing landscape is changing, what they are investing in this year, and how they're approaching..
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AntiConLX Global: The Formula for Marketing Operations Success

For all of you lucky enough to catch it at AntiConLX Global, Darrell gave us the skinny on the formula for marketing operations success. The mops maps, so to speak. Try saying that quickly 10 times. 

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AntiConLX Global 2022 - How to Future-Proof Your Martech Stack

1st July 2022, AntiConLX 2022 On Demand
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AntiConLX DialUp: The MOPs playbook - Crawl, Walk & Run Your Way To Success

We're all familiar with the 5 Pillars. Product, price, place, promotion and, most recently, people. Although we here at the LXA would also like to propose 'Party' be added to the list. Instead,..
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AntiConLX DialUp: MOPs and simple tech hacks that can make your campaigns magical

MOPs help marketing campaigns play nicely with your marketing automation system, and with any other martech that touches the ecosystem that your teams may be responsible for.
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AntiConLX DialUp: Dear marketers and technologists, we need to talk about the shiny new tech you've got your eye on

When interrogating a best practise or shiny thing, S&S note that sometimes things ARE as good as they look. But this means that it might be good in another situation, and not yours directly. First..
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AntiConLX DialUp with Scott Brinker & Darrell Alfonso

Watch our career special online AMA with Scott Brinker & Darrell Alfonso on-demand

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AntiConLX DialUp North America

Watch on-demand: Join industry experts such as Darrell Alfonso, Martin Kihn and Sara McNamara as we dive into the hottest trends and insights in martech, salestech, adtech, and digital transformation.
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AntiConLX DialUp APAC with Neil Patel

Watch on-demand: Join Neil Patel and our expert panel for a deep dive into the hottest trends and insights relating to martech and marketing in the Asia Pacific region.
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AntiConLX DialUp APAC with Guy Kawasaki

18th October 2022, Online
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AntiCon - May 2024

The UK's largest martech, ad tech, salestech & nexttech anti-conference is back this October. We will be joined by a whole host of top industry speakers with a killer line up of sessions tackling all..
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Agile Marketing: Are You a Lover or a Hater?

The Agile craze has been sweeping the marketing nation for a few years now. While some love, some also love to hate.
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Agile marketing in times of crisis

How to use agile principals and practices to work more effectively in crazy times of change.

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A Methodology for Exceptional Marketing

A look into modern marketing and the effect of data on marketing. Creative teams are having to use data to reach the right audience. They need to provide maximum integration for happy collaboration..

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[LIVE] Workshop: AI Enabled Marketing

Learn how to build and embed an AI-enabled approach to marketing excellence. Unpack the history of AI and its practical applications in marketing. Gain practical insights, tools, and resources for..
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6 Ways to Optimize ABM With Website Personalization

ABM provides the account-level data needed to understand where buyers are in their journeys so how can marketers translate that to websites and landing pages to create a seamless customer experience?
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5 ways technology can solve hybrid and remote work challenges

To keep employees engaged, businesses need to adapt to a digital workplace and embrace technology. Here are 5 ways to use technology for remote work.

The working world doesn’t look like it used..

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5 Practical (and Not So Obvious) Tips to Improve Your Marketing Automation Setup Today

This presentation looks the 5 not so obvious tips to improving your marketing automation. For instance, Tip 1: Track Data Source. 

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4 Things About Advertising That Don't Need to Be Said (but We're Saying Them Anyway)

Our experience as online consumers and targets of ads from birth means we're all latent advertising experts to a certain degree, right?
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4 Marketing Roles Every CMO Needs in Their Team in 2020

The Data Scientist, Marketing Technologist, Marketing Operations Manager and the Content Marketer. Why you need them on your team in 2020.
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4 Brand Awareness Campaign Ideas for Your ABM Strategy

What is brand awareness? It can mean effectively placing your brand in front of your most important audiences, no matter where they are.
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2024 Predictions for Marketing & Sales Technology

The latest marketing, sales and technology trends for 2024, looking at data challenges faced by marketers, the growth of AI, and more. 
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10 Insights from 1000's of marketing stacks

Catch the founder and CEO of CabinetM Anita Brearton presenting at the inaugural AntiConLX Dial Up (formaerly #MarTechFest Dial Up) in 2020
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