State-of-Martech-2023-24—Guide - Transparent - Cover

The State of Martech & Marketing Operations 2023/24

With marketing technology now central to marketing strategy, CMOs face a number of challenges as they look to improve the customer experience. 

These challenges involve finding the right skills and knowledge to improve martech maturity, proving ROI of martech investment, tech selection, and keeping up with a changing technology landscape. 


How marketing operations leaders are working smarter with data and tech

It’s the year of the rabbit. And that means it’s a time for more thoughtful decision-making, in life and work. It’s a time for working smarter, not harder. And that’s why we’d like to invite you to join our operations-focused session on-demand.

In this session, our MOPs magician Danny McKeever discusses the data and tech that marketing operations pros and their demand counterparts need to move fast and with focus. Learn operational efficiency tips including:

  • The top tech to consider to maximise your budget and resources
  • How to automate and optimise your data across channels
  • What you can expect from a successful PDM program, and how to implement
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